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NPS
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Catalina Marketing
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About Catalina Marketing's Brand
Catalina Marketing provides consumer-driven marketing solutions to brand manufacturers, retailers and health providers.
Brand at a Glance
53%
Customer Loyalty
2.5/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Catalina Marketing CMO
Marta Cyhan-Bowles
Marta Cyhan-Bowles serves as the Chief Marketing Officer of Catalina Marketing. Marta started at Catalina Marketing in Jun of 2018. Marta currently resides in the Greater New York City Area.
Catalina Marketing NPS
Catalina Marketing's Net Promoter Score (NPS) is a 0 with 40% Promoters, 20% Passives, and 40% Detractors. Net Promoter Score tracks whether Catalina Marketing's customers would recommend using the product based on a scale of -100 to 100.
Catalina Marketing Overall NPS
| 40% | Promoters |
|---|---|
| 20% | Passives |
| 40% | Detractors |
Catalina Marketing NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2020 -100 | Jul 2020 | -100 |
Oct 2021 -50 | Oct 2021 | -50 |
Mar 2022 0 | Mar 2022 | 0 |
Jun 2022 -25 | Jun 2022 | -25 |
Jul 2022 0 | Jul 2022 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Catalina Marketing Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Catalina Marketing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Catalina Marketing Product Quality
2.5/5
Catalina Marketing has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Catalina Marketing's overall Product Quality score rated by its users and customers.
Catalina Marketing Product Information
Catalina Marketing’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
AdTech
Business Services
Catalina Marketing Pricing
Catalina Marketing ROI & Value For Money
3.1/5
Catalina Marketing has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Catalina Marketing Customer Satisfaction (CSAT)
Catalina Marketing Customer Satisfaction (CSAT) Score
67 / 100
Catalina Marketing has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Catalina Marketing Customer Service
3.2/5
Catalina Marketing has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Catalina Marketing's Customer Service
Address
Saint Petersburg, FL
Website
http://www.catalinamarketing.com
Phone Number
727-579-5000
Catalina Marketing as an Employer
2.9/5
Catalina Marketing has a 2.9/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Catalina Marketing scored a 0 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Catalina Marketing would recommend the brand to a friend. ENPS measures how likely Catalina Marketing employees would recommend working at Catalina Marketing to a friend.
Net Promoter Score
0
NPS Score
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 33% | Promoters |
|---|---|
| 20% | Passive |
| 47% | Detractors |
