-29
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
CDK Global
Marketing or Exec? Claim Your Free Account
About CDK Global's Brand
CDK Global is transforming how cars, trucks and vehicles of all kinds are marketed, sold and serviced around the world.
Brand at a Glance
74%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
CDK Global NPS
CDK Global's Net Promoter Score (NPS) is a -29 with 31% Promoters, 9% Passives, and 60% Detractors. Net Promoter Score tracks whether CDK Global's customers would recommend using the product based on a scale of -100 to 100.
CDK Global Overall NPS
| 31% | Promoters |
|---|---|
| 9% | Passives |
| 60% | Detractors |
CDK Global NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -20 | Jun 2023 | -20 |
Jul 2023 -20 | Jul 2023 | -20 |
Sep 2023 -22 | Sep 2023 | -22 |
Dec 2023 -23 | Dec 2023 | -23 |
Jan 2024 -22 | Jan 2024 | -22 |
Mar 2024 -24 | Mar 2024 | -24 |
Apr 2024 -26 | Apr 2024 | -26 |
Jul 2024 -26 | Jul 2024 | -26 |
Mar 2025 -28 | Mar 2025 | -28 |
May 2025 -30 | May 2025 | -30 |
Aug 2025 -31 | Aug 2025 | -31 |
Nov 2025 -29 | Nov 2025 | -29 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CDK Global NPS by Gender
Male customers rated CDK Global's NPS 25 points higher than Female customers.
Male
-42
CDK Global's NPS was rated -42 by Male customers on Comparably.
29%
Promoters
0%
Passives
71%
Detractors
Female
-67
CDK Global's NPS was rated -67 by Female customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
CDK Global NPS by Ethnicity
CDK Global's NPS was rated -70 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -70 | Caucasian | -70 |
CDK Global NPS by Age
CDK Global's NPS was rated -67 points by customers ages 26-30 on Comparably.
CDK Global NPS by Usage
CDK Global's NPS was rated the highest by customers who have used CDK Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -39 | 2 to 5 Years | -39 |
Over 10 Years -100 | Over 10 Years | -100 |
CDK Global Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of CDK Global users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CDK Global Customer Loyalty Score by Gender
Female customers rated CDK Global's Customer Loyalty score 21% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of CDK Global.
Male
79%
Yes
Female
100%
Yes
CDK Global Customer Loyalty Score by Ethnicity
CDK Global's Customer Loyalty score was rated 79% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CDK Global.
79
out of 100
Caucasian
CDK Global Customer Loyalty Score by Age
CDK Global's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of CDK Global.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
CDK Global Customer Loyalty Score by Usage
CDK Global's Customer Loyalty score was rated the highest by customers who have used CDK Global's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
CDK Global Customer Loyalty Score by Industry
CDK Global's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
CDK Global Product Quality
2.9/5
CDK Global has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock CDK Global's overall Product Quality score rated by its users and customers.
CDK Global Product Information
CDK Global’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CDK Global's product the highest. Reviewers from the Automotive and Transportation industry rated CDK Global the lowest at 1.8.
- Website
- http://www.cdk-global.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Enterprise
Quick Insights into CDK Global Product Quality
CDK Global's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used CDK Global's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked CDK Global's Product Quality.
Ranked CDK Global Product Quality the Highest
Ranked CDK Global Product Quality the Lowest
CDK Global Product Quality Score by Gender
Male customers rated CDK Global's Product Quality score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of CDK Global.
Male
2.4/5
Female
2.3/5
CDK Global Product Quality Score by Ethnicity
CDK Global's Product Quality score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CDK Global.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
CDK Global Product Quality Score by Age
CDK Global's Product Quality score was rated 3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of CDK Global.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
CDK Global Product Quality Score by Usage
CDK Global's Product Quality score was rated the highest by customers who have used CDK Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
CDK Global Product Quality Score by Industry
CDK Global's Product Quality score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
CDK Global Pricing
CDK Global ROI & Value For Money
2.8/5
CDK Global has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock CDK Global's overall ROI score rated by its users and customers.
CDK Global Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from CDK Global.
Quick Insights into CDK Global ROI
CDK Global's ROI score was rated highest by customers ages 26-30, and rated lowest by customers who have used CDK Global's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked CDK Global's ROI score.
Ranked CDK Global ROI the Highest
Ranked CDK Global ROI the Lowest
CDK Global ROI Score by Gender
Female customers rated CDK Global's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of CDK Global.
Male
2.4/5
Female
2.5/5
CDK Global ROI Score by Ethnicity
CDK Global's ROI score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CDK Global.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
CDK Global ROI Score by Age
CDK Global's ROI score was rated 3.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of CDK Global.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
CDK Global ROI Score by Usage
CDK Global's ROI score was rated the highest by customers who have used CDK Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
CDK Global ROI Score by Industry
CDK Global's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
CDK Global Customer Satisfaction (CSAT)
CDK Global Customer Satisfaction (CSAT) Score
32 / 100
CDK Global has an overall Customer Satisfaction score of 32 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
16%
Very Dissatisfied
41%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CDK Global Customer Satisfaction
CDK Global's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used CDK Global's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked CDK Global's Customer Satisfaction.
Ranked CDK Global Customer Satisfaction the Highest
Ranked CDK Global Customer Satisfaction the Lowest
CDK Global Customer Satisfaction Score by Gender
Female customers rated CDK Global's Customer Satisfaction score 8 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of CDK Global.
25 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 67% |
33 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
CDK Global Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CDK Global's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of CDK Global.
8 / 100
Very Satisfied
8%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
76%
CDK Global Customer Satisfaction Score by Age
CDK Global's Customer Satisfaction score was rated 67 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of CDK Global.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% |
CDK Global Customer Satisfaction Score by Usage
CDK Global's Customer Satisfaction score was rated the highest by customers who have used CDK Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
CDK Global Customer Satisfaction Score by Industry
CDK Global's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "CDK Global Customer Satisfaction Score by Industry",
"text": "CDK Global's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "CDK Global's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 14,
"stars": 0,
"csatScore": 14,
"text": "CDK Global's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 14
}
]
}CDK Global Customer Service
2.8/5
CDK Global has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock CDK Global's overall Customer Service score rated by its users and customers.
About CDK Global's Customer Service
Address
1 Cygnet Way,, Charnham Park, Hoffman Estates, IL RG17 0YL
Website
http://www.cdk-global.com
Phone Number
971 4 427 9100
Quick Insights into CDK Global Customer Service
CDK Global's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used CDK Global's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked CDK Global's Customer Service score.
Ranked CDK Global Customer Service the Highest
Ranked CDK Global Customer Service the Lowest
CDK Global Customer Service Score by Gender
Female customers rated CDK Global's Customer Service score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of CDK Global.
Male
2.1/5
Female
2.6/5
CDK Global Customer Service Score by Ethnicity
CDK Global's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CDK Global.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
CDK Global Customer Service Score by Age
CDK Global's Customer Service score was rated 3.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of CDK Global.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
CDK Global Customer Service Score by Usage
CDK Global's Customer Service score was rated the highest by customers who have used CDK Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
CDK Global Customer Service Score by Industry
CDK Global's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
CDK Global as an Employer
2.8/5
CDK Global has a 2.8/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
CDK Global scored a -29 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of CDK Global would recommend the brand to a friend. ENPS measures how likely CDK Global employees would recommend working at CDK Global to a friend.
Net Promoter Score
-29
NPS Score
| 31% | Promoters |
|---|---|
| 9% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
