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Celsius's Net Promoter Score (NPS) is a 15 with 46% Promoters, 23% Passives, and 31% Detractors. Net Promoter Score tracks whether Celsius's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 23% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Apr 2023 20 | Apr 2023 | 20 |
May 2023 33 | May 2023 | 33 |
Jan 2024 29 | Jan 2024 | 29 |
May 2024 25 | May 2024 | 25 |
Jun 2024 22 | Jun 2024 | 22 |
Oct 2024 10 | Oct 2024 | 10 |
Jan 2025 18 | Jan 2025 | 18 |
Oct 2025 8 | Oct 2025 | 8 |
Jan 2026 16 | Jan 2026 | 16 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Celsius users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Celsius has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Celsius’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Celsius has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Celsius has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Celsius has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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2424 North Federal Highway, Boca Raton, FL
http://celsius.com/
(866)423-5748
Celsius scored a 15 for Net Promoter Score and a -75 for Employee Net Promoter Score. NPS gauges how likely a customer of Celsius would recommend the brand to a friend. ENPS measures how likely Celsius employees would recommend working at Celsius to a friend.
| 46% | Promoters |
|---|---|
| 23% | Passive |
| 31% | Detractors |
| 0% | Promoters |
|---|---|
| 25% | Passive |
| 75% | Detractors |