16
NPS
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Cetera Financial
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About Cetera Financial's Brand
Cetera Financial Group is one of the nation’s largest privately-held, independent broker-dealer and investment adviser families.
Brand at a Glance
60%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
Cetera Financial NPS
Cetera Financial's Net Promoter Score (NPS) is a 16 with 33% Promoters, 50% Passives, and 17% Detractors. Net Promoter Score tracks whether Cetera Financial's customers would recommend using the product based on a scale of -100 to 100.
Cetera Financial Overall NPS
| 33% | Promoters |
|---|---|
| 50% | Passives |
| 17% | Detractors |
Cetera Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 -100 | Oct 2021 | -100 |
Jun 2023 -50 | Jun 2023 | -50 |
Apr 2024 0 | Apr 2024 | 0 |
Jan 2025 0 | Jan 2025 | 0 |
Jan 2026 20 | Jan 2026 | 20 |
Feb 2026 17 | Feb 2026 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cetera Financial Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Cetera Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cetera Financial Product Quality
3.7/5
Cetera Financial has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Cetera Financial's overall Product Quality score rated by its users and customers.
Cetera Financial Product Information
Cetera Financial’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.cetera.com
- Company Size
- 501-1,000 Employees
Cetera Financial Pricing
Cetera Financial ROI & Value For Money
3.5/5
Cetera Financial has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Cetera Financial's overall ROI score rated by its users and customers.
Cetera Financial Customer Satisfaction (CSAT)
Cetera Financial Customer Satisfaction (CSAT) Score
60 / 100
Cetera Financial has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
60%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cetera Financial Customer Service
3.7/5
Cetera Financial has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Cetera Financial's overall Customer Service score rated by its users and customers.
About Cetera Financial's Customer Service
Address
200 North Sepulveda Boulevard Suite 1200, El Segundo, CA
Website
http://www.cetera.com
Phone Number
866-489-3100
Cetera Financial as an Employer
4.2/5
Cetera Financial has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Cetera Financial scored a 16 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Cetera Financial would recommend the brand to a friend. ENPS measures how likely Cetera Financial employees would recommend working at Cetera Financial to a friend.
Net Promoter Score
16
NPS Score
| 33% | Promoters |
|---|---|
| 50% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |
