55
NPS
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Chobani
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About Chobani's Brand
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005. We produce yogurt , oatmilk , dairy- and plant-based creamers , ready-to-drink coffee and plant-based probiotic drinks . Chobani yogurt is America's No.1 yogurt brand, and it’s made with only natural ingredients without artificial preservatives. Chobani uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet.
Brand at a Glance
82%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
Chobani CMO
Peter McGuinness
Peter McGuinness serves as the Chief Marketing and Commercial Officer of Chobani. Peter started at Chobani in July of 2017. Peter currently resides in the Greater New York City Area.
Chobani NPS
Chobani's Net Promoter Score (NPS) is a 55 with 70% Promoters, 15% Passives, and 15% Detractors. Net Promoter Score tracks whether Chobani's customers would recommend using the product based on a scale of -100 to 100.
Chobani Overall NPS
| 70% | Promoters |
|---|---|
| 15% | Passives |
| 15% | Detractors |
Chobani NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 59 | Jan 2025 | 59 |
Feb 2025 58 | Feb 2025 | 58 |
Mar 2025 56 | Mar 2025 | 56 |
Apr 2025 56 | Apr 2025 | 56 |
May 2025 53 | May 2025 | 53 |
Jun 2025 54 | Jun 2025 | 54 |
Jul 2025 53 | Jul 2025 | 53 |
Aug 2025 53 | Aug 2025 | 53 |
Oct 2025 53 | Oct 2025 | 53 |
Nov 2025 55 | Nov 2025 | 55 |
Dec 2025 53 | Dec 2025 | 53 |
Jan 2026 53 | Jan 2026 | 53 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Chobani NPS by Gender
Male customers rated Chobani's NPS 12 points higher than Female customers.
Male
54
Chobani's NPS was rated 54 by Male customers on Comparably.
67%
Promoters
20%
Passives
13%
Detractors
Female
42
Chobani's NPS was rated 42 by Female customers on Comparably.
59%
Promoters
24%
Passives
17%
Detractors
Chobani NPS by Ethnicity
Chobani's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Other 50 | Other | 50 |
Chobani NPS by Age
Chobani's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Chobani NPS by Usage
Chobani's NPS was rated the highest by customers who have used Chobani's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 57 | 1 to 2 Years | 57 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 53 | 5 to 10 Years | 53 |
Over 10 Years 72 | Over 10 Years | 72 |
Chobani Customer Reviews
Out of the 14 Chobani customer reviews 13 were positive and 1 was constructive. Chobani customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Chobani Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Chobani users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Chobani Customer Loyalty Score by Gender
Female customers rated Chobani's Customer Loyalty score 15% higher than Male customers.
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Male
76%
Yes
Female
91%
Yes
Chobani Customer Loyalty Score by Ethnicity
Chobani's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Chobani.
82
out of 100
Caucasian
82
out of 100
Hispanic or Latino
78
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Chobani Customer Loyalty Score by Age
Chobani's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 85% | 26-30 | 85% |
36-40 82% | 36-40 | 82% |
41-45 87% | 41-45 | 87% |
46-50 33% | 46-50 | 33% |
51-55 100% | 51-55 | 100% |
56-60 85% | 56-60 | 85% |
Chobani Customer Loyalty Score by Usage
Chobani's Customer Loyalty score was rated the highest by customers who have used Chobani's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Chobani Customer Loyalty Score by Industry
Chobani's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Chobani Product Quality
4.3/5
Chobani has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Chobani Product Information
Chobani’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Chobani's product the highest. Reviewers from the Government and Public Policy industry rated Chobani the lowest at 4.1.
- Website
- http://www.chobani.com
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into Chobani Product Quality
Chobani's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 46-50.
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Ranked Chobani Product Quality the Highest
Ranked Chobani Product Quality the Lowest
Chobani Product Quality Score by Gender
Female customers rated Chobani's Product Quality score 0.2 stars higher than Male customers.
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Male
4.4/5
Female
4.6/5
Chobani Product Quality Score by Ethnicity
Chobani's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Chobani.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.4 | Other | 4.4 |
Chobani Product Quality Score by Age
Chobani's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Chobani.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4 | 26-30 | 4 |
36-40 5 | 36-40 | 5 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.9 | 46-50 | 3.9 |
51-55 5 | 51-55 | 5 |
56-60 4.6 | 56-60 | 4.6 |
Chobani Product Quality Score by Usage
Chobani's Product Quality score was rated the highest by customers who have used Chobani's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Chobani Product Quality Score by Industry
Chobani's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Government and Public Policy industry customers.
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Chobani Pricing
Chobani ROI & Value For Money
4.1/5
Chobani has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Chobani Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Chobani.
Quick Insights into Chobani ROI
Chobani's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Chobani ROI the Highest
Ranked Chobani ROI the Lowest
Chobani ROI Score by Gender
Female customers rated Chobani's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Chobani.
Male
4.1/5
Female
4.2/5
Chobani ROI Score by Ethnicity
Chobani's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Chobani.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.6 | Other | 4.6 |
Chobani ROI Score by Age
Chobani's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Chobani.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.5 | 51-55 | 4.5 |
56-60 3.9 | 56-60 | 3.9 |
Chobani ROI Score by Usage
Chobani's ROI score was rated the highest by customers who have used Chobani's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Chobani ROI Score by Industry
Chobani's ROI score was rated the highest by Consulting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Chobani Customer Satisfaction (CSAT)
Chobani Customer Satisfaction (CSAT) Score
83 / 100
Chobani has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Chobani Customer Satisfaction
Chobani's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 26-30.
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Ranked Chobani Customer Satisfaction the Highest
Ranked Chobani Customer Satisfaction the Lowest
Chobani Customer Satisfaction Score by Gender
Male customers rated Chobani's Customer Satisfaction score 1 points higher than Female customers.
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86 / 100
MaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 0% |
85 / 100
FemaleVery Satisfied | 64% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 4% | |
Very Dissatisfied | 0% |
Chobani Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Chobani's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
52%
Satisfied
36%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Chobani's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Chobani's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Chobani's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Chobani.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Chobani's Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.
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71 / 100
Very Satisfied
57%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
0%
Chobani Customer Satisfaction Score by Age
Chobani's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Chobani.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 66% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 100% |
Chobani Customer Satisfaction Score by Usage
Chobani's Customer Satisfaction score was rated the highest by customers who have used Chobani's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Chobani Customer Satisfaction Score by Industry
Chobani's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Chobani Customer Satisfaction Score by Industry",
"text": "Chobani's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 83,
"stars": 0,
"csatScore": 83,
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"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
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"groupId": 511,
"score": 100,
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"groupId": 513,
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},
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"groupId": 533,
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]
}Chobani Customer Service
4.1/5
Chobani has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Chobani's Customer Service
Address
200 Lafayette St, York, NY 10012
Website
http://www.chobani.com
Phone Number
607-847-6181
Quick Insights into Chobani Customer Service
Chobani's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Chobani Customer Service the Highest
Ranked Chobani Customer Service the Lowest
Chobani Customer Service Score by Gender
Female customers rated Chobani's Customer Service score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Chobani Customer Service Score by Ethnicity
Chobani's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Chobani.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 4.3 | Other | 4.3 |
Chobani Customer Service Score by Age
Chobani's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Chobani.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.4 | 26-30 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.4 | 56-60 | 4.4 |
Chobani Customer Service Score by Usage
Chobani's Customer Service score was rated the highest by customers who have used Chobani's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Chobani Customer Service Score by Industry
Chobani's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Chobani as an Employer
4.5/5
Chobani has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Chobani scored a 55 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of Chobani would recommend the brand to a friend. ENPS measures how likely Chobani employees would recommend working at Chobani to a friend.
Net Promoter Score
55
NPS Score
| 70% | Promoters |
|---|---|
| 15% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
48
eNPS Score
| 66% | Promoters |
|---|---|
| 16% | Passive |
| 18% | Detractors |
