20
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Churchill Downs
Marketing or Exec? Claim Your Free Account
About Churchill Downs' Brand
""Greatest Two Minutes in Sports.""
Brand at a Glance
78%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Churchill Downs NPS
Churchill Downs's Net Promoter Score (NPS) is a 20 with 51% Promoters, 18% Passives, and 31% Detractors. Net Promoter Score tracks whether Churchill Downs's customers would recommend using the product based on a scale of -100 to 100.
Churchill Downs Overall NPS
| 51% | Promoters |
|---|---|
| 18% | Passives |
| 31% | Detractors |
Churchill Downs NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 28 | Oct 2023 | 28 |
Nov 2023 28 | Nov 2023 | 28 |
Jan 2024 31 | Jan 2024 | 31 |
Mar 2024 31 | Mar 2024 | 31 |
Apr 2024 30 | Apr 2024 | 30 |
Aug 2024 27 | Aug 2024 | 27 |
Sep 2024 26 | Sep 2024 | 26 |
Dec 2024 22 | Dec 2024 | 22 |
Jan 2025 20 | Jan 2025 | 20 |
Jul 2025 19 | Jul 2025 | 19 |
Sep 2025 21 | Sep 2025 | 21 |
Nov 2025 19 | Nov 2025 | 19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Churchill Downs NPS by Gender
Male customers rated Churchill Downs's NPS 51 points higher than Female customers.
Male
17
Churchill Downs's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
-34
Churchill Downs's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Churchill Downs NPS by Ethnicity
Churchill Downs's NPS was rated -17 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Churchill Downs NPS by Usage
Churchill Downs's NPS was rated 0 points by customers who have used Churchill Downs's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Churchill Downs Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Churchill Downs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Churchill Downs Customer Loyalty Score by Gender
Male customers rated Churchill Downs's Customer Loyalty score 45% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Churchill Downs.
Male
85%
Yes
Female
40%
Yes
Churchill Downs Customer Loyalty Score by Ethnicity
Churchill Downs's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Churchill Downs.
70
out of 100
Caucasian
Churchill Downs Customer Loyalty Score by Usage
Churchill Downs's Customer Loyalty score was rated 55% by customers who have used Churchill Downs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Churchill Downs Product Quality
3.5/5
Churchill Downs has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Churchill Downs' overall Product Quality score rated by its users and customers.
Churchill Downs Product Information
Churchill Downs’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Gaming
Sports & Entertainment
Quick Insights into Churchill Downs Product Quality
Churchill Downs's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Churchill Downs' Product Quality.
Ranked Churchill Downs Product Quality the Highest
Ranked Churchill Downs Product Quality the Lowest
Churchill Downs Product Quality Score by Gender
Male customers rated Churchill Downs's Product Quality score 1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Churchill Downs.
Male
3/5
Female
2/5
Churchill Downs Product Quality Score by Ethnicity
Churchill Downs's Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Churchill Downs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Churchill Downs Product Quality Score by Usage
Churchill Downs's Product Quality score was rated 2.5 stars by customers who have used Churchill Downs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Churchill Downs Pricing
Churchill Downs ROI & Value For Money
3.6/5
Churchill Downs has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Churchill Downs' overall ROI score rated by its users and customers.
Quick Insights into Churchill Downs ROI
Churchill Downs's ROI score was rated highest by customers who have used Churchill Downs's products/services for Over 10 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Churchill Downs' ROI score.
Ranked Churchill Downs ROI the Highest
Ranked Churchill Downs ROI the Lowest
Churchill Downs ROI Score by Gender
Male customers rated Churchill Downs's ROI score 0.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Churchill Downs.
Male
3.1/5
Female
2.3/5
Churchill Downs ROI Score by Ethnicity
Churchill Downs's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Churchill Downs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Churchill Downs ROI Score by Usage
Churchill Downs's ROI score was rated 3.4 stars by customers who have used Churchill Downs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Churchill Downs Customer Satisfaction (CSAT)
Churchill Downs Customer Satisfaction (CSAT) Score
64 / 100
Churchill Downs has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
26%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
5%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Churchill Downs Customer Satisfaction
Churchill Downs's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Churchill Downs' Customer Satisfaction.
Ranked Churchill Downs Customer Satisfaction the Highest
Ranked Churchill Downs Customer Satisfaction the Lowest
Churchill Downs Customer Satisfaction Score by Gender
Male customers rated Churchill Downs's Customer Satisfaction score 27 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Churchill Downs.
60 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Churchill Downs Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Churchill Downs' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Churchill Downs.
50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Churchill Downs Customer Satisfaction Score by Usage
Churchill Downs's Customer Satisfaction score was rated 33 points by customers who have used Churchill Downs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Churchill Downs Customer Service
3.5/5
Churchill Downs has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Churchill Downs' overall Customer Service score rated by its users and customers.
About Churchill Downs's Customer Service
Address
Louisville, KY 40208
Website
http://www.churchilldowns.com
Phone Number
(502) 636-4400
Quick Insights into Churchill Downs Customer Service
Churchill Downs's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Churchill Downs' Customer Service score.
Ranked Churchill Downs Customer Service the Highest
Ranked Churchill Downs Customer Service the Lowest
Churchill Downs Customer Service Score by Gender
Male customers rated Churchill Downs's Customer Service score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Churchill Downs.
Male
2.7/5
Female
2/5
Churchill Downs Customer Service Score by Ethnicity
Churchill Downs's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Churchill Downs.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Churchill Downs Customer Service Score by Usage
Churchill Downs's Customer Service score was rated 2.5 stars by customers who have used Churchill Downs's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Churchill Downs as an Employer
3.8/5
Churchill Downs has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Churchill Downs scored a 20 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Churchill Downs would recommend the brand to a friend. ENPS measures how likely Churchill Downs employees would recommend working at Churchill Downs to a friend.
Net Promoter Score
20
NPS Score
| 51% | Promoters |
|---|---|
| 18% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
5
eNPS Score
| 41% | Promoters |
|---|---|
| 23% | Passive |
| 36% | Detractors |
