10
NPS
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Cision
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About Cision's Brand
Brand at a Glance
62%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.2/5
Customer Service
Cision CMO
Cision NPS
Cision's Net Promoter Score (NPS) is a 10 with 43% Promoters, 24% Passives, and 33% Detractors. Net Promoter Score tracks whether Cision's customers would recommend using the product based on a scale of -100 to 100.
Cision Overall NPS
| 43% | Promoters |
|---|---|
| 24% | Passives |
| 33% | Detractors |
Cision NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 -1 | Nov 2022 | -1 |
Feb 2023 0 | Feb 2023 | 0 |
Mar 2023 -3 | Mar 2023 | -3 |
Aug 2023 0 | Aug 2023 | 0 |
Sep 2023 2 | Sep 2023 | 2 |
Oct 2023 3 | Oct 2023 | 3 |
Jan 2024 7 | Jan 2024 | 7 |
Mar 2024 6 | Mar 2024 | 6 |
Apr 2024 5 | Apr 2024 | 5 |
May 2024 5 | May 2024 | 5 |
Jun 2024 8 | Jun 2024 | 8 |
Sep 2024 10 | Sep 2024 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cision NPS by Gender
Cision's NPS was rated 25 by Female customers on Comparably.
Female
25
Cision's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Male
N/A
Cision's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Cision NPS by Ethnicity
Cision's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Cision NPS by Usage
Cision's NPS was rated the highest by customers who have used Cision's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -17 | Less than 1 Year | -17 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years 17 | 5 to 10 Years | 17 |
Cision Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Cision users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cision Customer Loyalty Score by Gender
Cision's Customer Loyalty score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Cision.
Female
100%
Yes
Male
N/A
Yes
Cision Customer Loyalty Score by Ethnicity
Cision's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cision.
40
out of 100
Caucasian
Cision Customer Loyalty Score by Usage
Cision's Customer Loyalty score was rated 40% by customers who have used Cision's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cision Product Quality
3.6/5
Cision has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Cision Product Information
Cision serves markets in the United States, Middle-East and Africa, Canada, United Kingdom, and Germany. Cision supports iOS, Web, and Android devices and offers products for medium and large sized businesses.
Cision’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Cision's product the highest. Reviewers from the Tech industry rated Cision the lowest at 3.2.
- Website
- http://www.cision.com
- Company Size
- 1,001-5,000 Employees
Industry
Public Relations and Communications
Languages Supported
English
Product Type
Content Marketing Software
Reputation Management Software
Media & Entertainment Software
Social Media Monitoring Software
Public Relations Software
Quick Insights into Cision Product Quality
Cision's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers who have used Cision's products/services for Less than 1 Year.
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Ranked Cision Product Quality the Highest
Ranked Cision Product Quality the Lowest
Cision Product Quality Score by Gender
Cision's Product Quality score was rated 4.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cision.
Female
4.1/5
Male
N/A
Cision Product Quality Score by Ethnicity
Cision's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cision.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Cision Product Quality Score by Usage
Cision's Product Quality score was rated the highest by customers who have used Cision's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Cision Product Quality Score by Industry
Cision's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Cision Pricing
Cision ROI & Value For Money
3.4/5
Cision has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Cision Pricing Plans
Cision has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Cision.
Who Uses Cision?
Medium Businesses
Large Enterprises
Quick Insights into Cision ROI
Cision's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Tech industry.
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Ranked Cision ROI the Highest
Ranked Cision ROI the Lowest
Cision ROI Score by Gender
Cision's ROI score was rated 3.4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cision.
Female
3.4/5
Male
N/A
Cision ROI Score by Ethnicity
Cision's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cision.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Cision ROI Score by Usage
Cision's ROI score was rated 2.8 stars by customers who have used Cision's products/services for Less than 1 Year.
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Cision ROI Score by Industry
Cision's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Cision Customer Satisfaction (CSAT)
Cision Customer Satisfaction (CSAT) Score
53 / 100
Cision has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
26%
Satisfied
27%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cision Customer Satisfaction
Cision's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Cision Customer Satisfaction the Highest
Cision Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cision's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Cision Customer Service
3.2/5
Cision has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Cision's Customer Service
Address
130 E Randolph St, 7th Floor,
Website
http://www.cision.com
Phone Number
(866) 639-5087
Cision's Social Links
Quick Insights into Cision Customer Service
Cision's Customer Service score was rated highest by Female customers.
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Ranked Cision Customer Service the Highest
Cision Customer Service Score by Gender
Cision's Customer Service score was rated 3.2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cision.
Female
3.2/5
Male
N/A
Cision Customer Service Score by Ethnicity
Cision's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cision.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Cision Customer Service Score by Usage
Cision's Customer Service score was rated 2.6 stars by customers who have used Cision's products/services for Less than 1 Year.
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Cision as an Employer
2.5/5
Cision has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Cision scored a 10 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Cision would recommend the brand to a friend. ENPS measures how likely Cision employees would recommend working at Cision to a friend.
Net Promoter Score
10
NPS Score
| 43% | Promoters |
|---|---|
| 24% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-41
eNPS Score
| 22% | Promoters |
|---|---|
| 15% | Passive |
| 63% | Detractors |
