-31
NPS
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Brand Page
Citco
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About Citco's Brand
Citco is a financial services firm offering fund administration services.
Brand at a Glance
77%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Citco NPS
Citco's Net Promoter Score (NPS) is a -31 with 29% Promoters, 11% Passives, and 60% Detractors. Net Promoter Score tracks whether Citco's customers would recommend using the product based on a scale of -100 to 100.
Citco Overall NPS
| 29% | Promoters |
|---|---|
| 11% | Passives |
| 60% | Detractors |
Citco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -44 | Jul 2024 | -44 |
Oct 2024 -40 | Oct 2024 | -40 |
Dec 2024 -40 | Dec 2024 | -40 |
Mar 2025 -41 | Mar 2025 | -41 |
Apr 2025 -43 | Apr 2025 | -43 |
May 2025 -39 | May 2025 | -39 |
Jun 2025 -40 | Jun 2025 | -40 |
Aug 2025 -38 | Aug 2025 | -38 |
Sep 2025 -34 | Sep 2025 | -34 |
Oct 2025 -35 | Oct 2025 | -35 |
Dec 2025 -33 | Dec 2025 | -33 |
Jan 2026 -31 | Jan 2026 | -31 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Citco NPS by Gender
Citco's NPS was rated -76 by Male customers on Comparably.
Male
-76
Citco's NPS was rated -76 by Male customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Female
N/A
Citco's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Citco NPS by Usage
Citco's NPS was rated -72 points by customers who have used Citco's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -72 | 2 to 5 Years | -72 |
Citco Customer Reviews
Out of the 3 Citco customer reviews 0 were positive and 3 were constructive. Citco customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Citco Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Citco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Citco Customer Loyalty Score by Gender
Citco's Customer Loyalty score was rated 55 by Male customers on Comparably.
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Male
55%
Yes
Female
N/A
Yes
Citco Customer Loyalty Score by Usage
Citco's Customer Loyalty score was rated 61% by customers who have used Citco's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Citco Customer Loyalty Score by Industry
Citco's Customer Loyalty score was rated 46% by Accounting industry customers.
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Citco Product Quality
3.1/5
Citco has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Citco Product Information
Citco’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Citco's product the highest.
- Website
- https://www.citco.com
Industry
Tech
Quick Insights into Citco Product Quality
Citco's Product Quality score was rated highest by customers who have used Citco's products/services for 2 to 5 Years.
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Ranked Citco Product Quality the Highest
Citco Product Quality Score by Gender
Citco's Product Quality score was rated 1.9 by Male customers on Comparably.
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Male
1.9/5
Female
N/A
Citco Product Quality Score by Usage
Citco's Product Quality score was rated 2.2 stars by customers who have used Citco's products/services for 2 to 5 Years.
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Citco Product Quality Score by Industry
Citco's Product Quality score was rated 1.8 stars by Accounting industry customers.
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Citco Pricing
Citco ROI & Value For Money
2.9/5
Citco has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Citco Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Citco ROI
Citco's ROI score was rated highest by Male customers.
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Ranked Citco ROI the Highest
Citco ROI Score by Gender
Citco's ROI score was rated 1.9 by Male customers on Comparably.
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Male
1.9/5
Female
N/A
Citco ROI Score by Usage
Citco's ROI score was rated 1.8 stars by customers who have used Citco's products/services for 2 to 5 Years.
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Citco ROI Score by Industry
Citco's ROI score was rated 1.5 stars by Accounting industry customers.
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Citco Customer Satisfaction (CSAT)
Citco Customer Satisfaction (CSAT) Score
54 / 100
Citco has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
29%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
14%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Citco Customer Satisfaction
Citco's Customer Satisfaction score was rated highest by customers who have used Citco's products/services for 2 to 5 Years.
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Ranked Citco Customer Satisfaction the Highest
Citco Customer Satisfaction Score by Gender
Citco's Customer Satisfaction score was rated 13 by Male customers on Comparably.
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13 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 38% | |
Very Dissatisfied | 24% |
Citco Customer Satisfaction Score by Usage
Citco's Customer Satisfaction score was rated 20 points by customers who have used Citco's products/services for 2 to 5 Years.
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Citco Customer Satisfaction Score by Industry
Citco's Customer Satisfaction score was rated 20 points by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Accounting",
"groupId": 495,
"score": 20,
"stars": 0,
"csatScore": 20,
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}Citco Customer Service
3/5
Citco has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Citco's Customer Service
Website
https://www.citco.com
Quick Insights into Citco Customer Service
Citco's Customer Service score was rated highest by customers who have used Citco's products/services for 2 to 5 Years.
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Ranked Citco Customer Service the Highest
Citco Customer Service Score by Gender
Citco's Customer Service score was rated 2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Citco.
Male
2/5
Female
N/A
Citco Customer Service Score by Usage
Citco's Customer Service score was rated 2.1 stars by customers who have used Citco's products/services for 2 to 5 Years.
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Citco Customer Service Score by Industry
Citco's Customer Service score was rated 1.9 stars by Accounting industry customers.
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Citco as an Employer
3.2/5
Citco has a 3.2/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Citco scored a -31 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Citco would recommend the brand to a friend. ENPS measures how likely Citco employees would recommend working at Citco to a friend.
Net Promoter Score
-31
NPS Score
| 29% | Promoters |
|---|---|
| 11% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 34% | Promoters |
|---|---|
| 24% | Passive |
| 42% | Detractors |
