Citizen NPS & Customer Reviews | Comparably
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Citizen
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About Citizen's Brand

Identity as a Service (Stripe for identity)

Brand at a Glance

60%
Customer Loyalty
3.5/5
Product Quality
2.7/5
Pricing
2.5/5
Customer Service

Citizen NPS

Citizen's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Citizen's customers would recommend using the product based on a scale of -100 to 100.

Citizen Overall NPS

-34
NPS
33%Promoters
0%Passives
67%Detractors
Citizen Overall NPS

Citizen NPS Trend

-100
-50
0
50
100
Jun 2021
-100
Jun 2021-100
Apr 2022
-100
Apr 2022-100
May 2022
-100
May 2022-100
Mar 2023
-100
Mar 2023-100
Nov 2023
-60
Nov 2023-60
May 2024
-33
May 2024-33

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Citizen Customer Loyalty

60%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

60% of Citizen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

60
60%
40
40%
Citizen Customer Loyalty

Citizen Product Quality

3.5/5

Citizen has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Citizen Product Information

Citizen’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
http://this.citizen.is/
Company Size
51-200 Employees

Industry

Tech
Big Data
Business Services
Enterprise
Government & Legal
SaaS

Citizen Pricing

Citizen ROI & Value For Money

2.7/5

Citizen has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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Citizen Customer Satisfaction (CSAT)

Citizen Customer Satisfaction (CSAT) Score

75 / 100

Citizen has an overall Customer Satisfaction score of 75 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied0%
Satisfied75%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Citizen Customer Service

2.5/5

Citizen has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

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About Citizen's Customer Service

Address

Portland, OR United States of America


Website

http://this.citizen.is/

Citizen as an Employer

2.5/5

Citizen has a 2.5/5 stars for its overall company culture rated by their employees

  Citizen CEO
bottom
25%
CEO of Citizen

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Citizen scored a -34 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of Citizen would recommend the brand to a friend. ENPS measures how likely Citizen employees would recommend working at Citizen to a friend.

Net Promoter Score

-34
NPS Score
33%Promoters
0%Passive
67%Detractors

Employee Net Promoter Score

-60
eNPS Score
0%Promoters
40%Passive
60%Detractors

Global Ranking Snapshot

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