Citizens National Bank NPS & Customer Reviews | Comparably
Brand Page
Citizens National Bank
Marketing or Exec? Claim Your Free Account

About Citizens National Bank's Brand

Citizens National Bank

Brand at a Glance

83%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service

Citizens National Bank NPS

Citizens National Bank's Net Promoter Score (NPS) is a 14 with 57% Promoters, 0% Passives, and 43% Detractors. Net Promoter Score tracks whether Citizens National Bank's customers would recommend using the product based on a scale of -100 to 100.

Citizens National Bank Overall NPS

14
NPS
57%Promoters
0%Passives
43%Detractors
Citizens National Bank Overall NPS

Citizens National Bank NPS Trend

-100
-50
0
50
100
Jul 2022
33
Jul 202233
Dec 2022
27
Dec 202227
Apr 2023
39
Apr 202339
Nov 2023
29
Nov 202329
Jan 2024
33
Jan 202433
Mar 2024
17
Mar 202417
Apr 2024
23
Apr 202423
Aug 2024
27
Aug 202427
Apr 2025
20
Apr 202520
Sep 2025
15
Sep 202515
Oct 2025
9
Oct 20259
Dec 2025
13
Dec 202513

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Citizens National Bank NPS by Gender

Male customers rated Citizens National Bank's NPS 20 points higher than Female customers.

Male

20

Citizens National Bank's NPS was rated 20 by Male customers on Comparably.

60%
Promoters
0%
Passives
40%
Detractors

Female

0

Citizens National Bank's NPS was rated by Female customers on Comparably.

50%
Promoters
0%
Passives
50%
Detractors

Citizens National Bank NPS by Ethnicity

Citizens National Bank's NPS was rated 0 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
0
Caucasian0

Citizens National Bank NPS by Age

Citizens National Bank's NPS was rated 34 points by customers ages 66+ on Comparably.

0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
66+67%0%33%

Citizens National Bank NPS by Usage

Citizens National Bank's NPS was rated 14 points by customers who have used Citizens National Bank's products/services for Over 10 Years.

-100
-50
0
50
100
Over 10 Years
14
Over 10 Years14

Citizens National Bank Customer Reviews

What can this brand most improve?
Better train your staff and hire competent people

Citizens National Bank Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Citizens National Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83
83%
17
17%
Citizens National Bank Customer Loyalty

Citizens National Bank Customer Loyalty Score by Gender

Female customers rated Citizens National Bank's Customer Loyalty score 18% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Citizens National Bank.
Male
82%
Yes
Female
100%
Yes

Citizens National Bank Customer Loyalty Score by Ethnicity

Citizens National Bank's Customer Loyalty score was rated 89% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Citizens National Bank.
89
out of 100
Caucasian

Citizens National Bank Customer Loyalty Score by Age

Citizens National Bank's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Citizens National Bank.
0
20%
40%
60%
80%
100%
66+
70%
66+70%

Citizens National Bank Customer Loyalty Score by Usage

Citizens National Bank's Customer Loyalty score was rated 87% by customers who have used Citizens National Bank's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Over 10 Years
87%

Citizens National Bank Product Quality

3.7/5

Citizens National Bank has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Citizens National Bank's overall Product Quality score rated by its users and customers.

Citizens National Bank Product Information

Citizens National Bank’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website
https://www.cnbtn.com
Company Size
10,000+ Employees

Industry

Tech
FinTech

Quick Insights into Citizens National Bank Product Quality

Citizens National Bank's Product Quality score was rated highest by customers ages 66+, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Citizens National Bank's Product Quality.

Ranked Citizens National Bank Product Quality the Highest

66+
3.8
Male
3.4
Over 10 Years
3.2

Ranked Citizens National Bank Product Quality the Lowest

Female
3

Citizens National Bank Product Quality Score by Gender

Male customers rated Citizens National Bank's Product Quality score 0.4 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Citizens National Bank.

Male

3.4/5

Female

3/5

Citizens National Bank Product Quality Score by Ethnicity

Citizens National Bank's Product Quality score was rated 3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Citizens National Bank.
0
1
2
3
4
5
Caucasian
3
Caucasian3

Citizens National Bank Product Quality Score by Age

Citizens National Bank's Product Quality score was rated 3.8 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Citizens National Bank.
0
1
2
3
4
5
66+
3.8
66+3.8

Citizens National Bank Product Quality Score by Usage

Citizens National Bank's Product Quality score was rated 3.2 stars by customers who have used Citizens National Bank's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Over 10 Years
3.2

Citizens National Bank Pricing

Citizens National Bank ROI & Value For Money

3.7/5

Citizens National Bank has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Citizens National Bank's overall ROI score rated by its users and customers.

Quick Insights into Citizens National Bank ROI

Citizens National Bank's ROI score was rated highest by Female customers, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked Citizens National Bank's ROI score.

Ranked Citizens National Bank ROI the Highest

Female
3.2
66+
3.1
Caucasian
3

Ranked Citizens National Bank ROI the Lowest

Male
3.2

Citizens National Bank ROI Score by Gender

Citizens National Bank's ROI score was rated 3.2 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Citizens National Bank.

Male

3.2/5

Female

3.2/5

Citizens National Bank ROI Score by Ethnicity

Citizens National Bank's ROI score was rated 3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Citizens National Bank.
0
1
2
3
4
5
Caucasian
3
Caucasian3

Citizens National Bank ROI Score by Age

Citizens National Bank's ROI score was rated 3.1 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Citizens National Bank.
0
1
2
3
4
5
66+
3.1
66+3.1

Citizens National Bank ROI Score by Usage

Citizens National Bank's ROI score was rated 3 stars by customers who have used Citizens National Bank's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Over 10 Years
3

Citizens National Bank Customer Satisfaction (CSAT)

Citizens National Bank Customer Satisfaction (CSAT) Score

54 / 100

Citizens National Bank has an overall Customer Satisfaction score of 54 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied46%
Satisfied8%
Neither Satisfied nor Dissatisfied8%
Dissatisfied7%
Very Dissatisfied31%
Very Satisfied
46%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
31%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Citizens National Bank Customer Satisfaction

Citizens National Bank's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Citizens National Bank's Customer Satisfaction.

Ranked Citizens National Bank Customer Satisfaction the Highest

66+
67%
Male
60%
Over 10 Years
57%

Ranked Citizens National Bank Customer Satisfaction the Lowest

Female
25%

Citizens National Bank Customer Satisfaction Score by Gender

Male customers rated Citizens National Bank's Customer Satisfaction score 35 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Citizens National Bank.
60 / 100
Male
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
25 / 100
Female
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%

Citizens National Bank Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Citizens National Bank's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Citizens National Bank.
38 / 100
Very Satisfied38%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied12%
Very Dissatisfied50%
Very Satisfied
38%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
50%

Citizens National Bank Customer Satisfaction Score by Age

Citizens National Bank's Customer Satisfaction score was rated 67 points by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Citizens National Bank.
0
20
40
60
80
100
66+ CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
66+67%

Citizens National Bank Customer Satisfaction Score by Usage

Citizens National Bank's Customer Satisfaction score was rated 57 points by customers who have used Citizens National Bank's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Over 10 Years
57

Citizens National Bank Customer Service

3.7/5

Citizens National Bank has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Citizens National Bank's overall Customer Service score rated by its users and customers.

About Citizens National Bank's Customer Service

Address

200 Forks of the River Parkway, Sevierville, TN 37862


Website

https://www.cnbtn.com


Phone Number

+1-865-453-9031

Quick Insights into Citizens National Bank Customer Service

Citizens National Bank's Customer Service score was rated highest by customers ages 66+, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Citizens National Bank's Customer Service score.

Ranked Citizens National Bank Customer Service the Highest

66+
3.5
Male
3.4
Over 10 Years
3.2

Ranked Citizens National Bank Customer Service the Lowest

Female
3.1

Citizens National Bank Customer Service Score by Gender

Male customers rated Citizens National Bank's Customer Service score 0.3 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Citizens National Bank.

Male

3.4/5

Female

3.1/5

Citizens National Bank Customer Service Score by Ethnicity

Citizens National Bank's Customer Service score was rated 3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Citizens National Bank.
0
20
40
60
80
100
Caucasian
3
Caucasian3

Citizens National Bank Customer Service Score by Age

Citizens National Bank's Customer Service score was rated 3.5 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Citizens National Bank.
0
20
40
60
80
100
66+
3.5
66+3.5

Citizens National Bank Customer Service Score by Usage

Citizens National Bank's Customer Service score was rated 3.2 stars by customers who have used Citizens National Bank's products/services for Over 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Over 10 Years
3.2

Citizens National Bank as an Employer

2.8/5

Citizens National Bank has a 2.8/5 stars for its overall company culture rated by their employees

  Citizens National Bank CEO
top
50%
CEO of Citizens National Bank

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Citizens National Bank scored a 14 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Citizens National Bank would recommend the brand to a friend. ENPS measures how likely Citizens National Bank employees would recommend working at Citizens National Bank to a friend.

Net Promoter Score

14
NPS Score
57%Promoters
0%Passive
43%Detractors

Employee Net Promoter Score

-14
eNPS Score
33%Promoters
20%Passive
47%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail