-25
NPS
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City Market
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About City Market's Brand
City Market is a supermarket brand of Kroger in the Rocky Mountains of the United States.
Brand at a Glance
73%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
City Market NPS
City Market's Net Promoter Score (NPS) is a -25 with 25% Promoters, 25% Passives, and 50% Detractors. Net Promoter Score tracks whether City Market's customers would recommend using the product based on a scale of -100 to 100.
City Market Overall NPS
| 25% | Promoters |
|---|---|
| 25% | Passives |
| 50% | Detractors |
City Market NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 -100 | Sep 2020 | -100 |
Jan 2023 -100 | Jan 2023 | -100 |
Jun 2023 -66 | Jun 2023 | -66 |
Dec 2023 -25 | Dec 2023 | -25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
City Market Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of City Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
City Market Product Quality
3.2/5
City Market has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock City Market's overall Product Quality score rated by its users and customers.
City Market Product Information
City Market’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.citymarket.com/
- Company Size
- 11-50 Employees
Industry
Tech
Food and Beverages
City Market Pricing
City Market ROI & Value For Money
3.3/5
City Market has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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City Market Customer Satisfaction (CSAT)
City Market Customer Satisfaction (CSAT) Score
33 / 100
City Market has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
City Market Customer Service
3.3/5
City Market has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About City Market's Customer Service
Website
https://www.citymarket.com/
Phone Number
501-626-7915
City Market as an Employer
2.6/5
City Market has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
City Market scored a -25 for Net Promoter Score and a -67 for Employee Net Promoter Score. NPS gauges how likely a customer of City Market would recommend the brand to a friend. ENPS measures how likely City Market employees would recommend working at City Market to a friend.
Net Promoter Score
-25
NPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-67
eNPS Score
| 0% | Promoters |
|---|---|
| 33% | Passive |
| 67% | Detractors |
