14
NPS
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Cleveland-Cliffs
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About Cleveland-Cliffs' Brand
Founded in 1847, Cleveland-Cliffs Inc. is the largest and oldest independent iron ore mining company in the United States.
Brand at a Glance
78%
Customer Loyalty
3.4/5
Product Quality
4/5
Pricing
3.6/5
Customer Service
Cleveland-Cliffs NPS
Cleveland-Cliffs's Net Promoter Score (NPS) is a 14 with 46% Promoters, 22% Passives, and 32% Detractors. Net Promoter Score tracks whether Cleveland-Cliffs's customers would recommend using the product based on a scale of -100 to 100.
Cleveland-Cliffs Overall NPS
| 46% | Promoters |
|---|---|
| 22% | Passives |
| 32% | Detractors |
Cleveland-Cliffs NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 12 | Apr 2023 | 12 |
May 2023 6 | May 2023 | 6 |
Jul 2023 11 | Jul 2023 | 11 |
Aug 2023 16 | Aug 2023 | 16 |
Jan 2024 10 | Jan 2024 | 10 |
Apr 2024 14 | Apr 2024 | 14 |
May 2024 19 | May 2024 | 19 |
Jul 2024 16 | Jul 2024 | 16 |
Sep 2024 20 | Sep 2024 | 20 |
Jan 2025 16 | Jan 2025 | 16 |
Nov 2025 19 | Nov 2025 | 19 |
Dec 2025 14 | Dec 2025 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cleveland-Cliffs Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Cleveland-Cliffs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cleveland-Cliffs Product Quality
3.4/5
Cleveland-Cliffs has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Cleveland-Cliffs Product Information
Cleveland-Cliffs’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://clevelandcliffs.com
- Company Size
- 5,001-10,000 Employees
Cleveland-Cliffs Pricing
Cleveland-Cliffs ROI & Value For Money
4/5
Cleveland-Cliffs has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Cleveland-Cliffs Customer Satisfaction (CSAT)
Cleveland-Cliffs Customer Satisfaction (CSAT) Score
75 / 100
Cleveland-Cliffs has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
45%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cleveland-Cliffs Customer Service
3.6/5
Cleveland-Cliffs has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Cleveland-Cliffs's Customer Service
Website
http://clevelandcliffs.com
Cleveland-Cliffs as an Employer
Consumer vs. Employees
Cleveland-Cliffs scored a 14 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Cleveland-Cliffs would recommend the brand to a friend. ENPS measures how likely Cleveland-Cliffs employees would recommend working at Cleveland-Cliffs to a friend.
Net Promoter Score
14
NPS Score
| 46% | Promoters |
|---|---|
| 22% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
31
eNPS Score
| 53% | Promoters |
|---|---|
| 25% | Passive |
| 22% | Detractors |
