43
NPS
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Brand Page
Cloudinary
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About Cloudinary's Brand
Cloudinary is a cloud-based image management SaaS for web and mobile applications.
Brand at a Glance
87%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service
Cloudinary NPS
Cloudinary's Net Promoter Score (NPS) is a 43 with 59% Promoters, 25% Passives, and 16% Detractors. Net Promoter Score tracks whether Cloudinary's customers would recommend using the product based on a scale of -100 to 100.
Cloudinary Overall NPS
| 59% | Promoters |
|---|---|
| 25% | Passives |
| 16% | Detractors |
Cloudinary NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 41 | Aug 2020 | 41 |
Nov 2020 42 | Nov 2020 | 42 |
Jul 2021 44 | Jul 2021 | 44 |
Jan 2022 45 | Jan 2022 | 45 |
Feb 2022 46 | Feb 2022 | 46 |
Mar 2022 48 | Mar 2022 | 48 |
Apr 2022 46 | Apr 2022 | 46 |
Jan 2023 46 | Jan 2023 | 46 |
May 2023 42 | May 2023 | 42 |
Jun 2023 43 | Jun 2023 | 43 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cloudinary NPS by Usage
Cloudinary's NPS was rated 43 points by customers who have used Cloudinary's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 43 | Less than 1 Year | 43 |
Cloudinary Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Cloudinary users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cloudinary Product Quality
4.2/5
Cloudinary has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Cloudinary Product Information
Cloudinary serves markets in the United States, Europe, Canada, and United Kingdom. Cloudinary supports Web devices and offers products for medium and large sized businesses.
Cloudinary’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Cloudinary's product the highest.
- Website
- http://cloudinary.com
- Company Size
- 51-200 Employees
Industry
Tech
AI, Big Data and Analytics
Consumer Services
Enterprise
Media
Mobile App
Productivity
SaaS
Sports & Entertainment
Languages Supported
English
Product Type
Digital Asset Management Software
Online Video Platform Software
File Sharing Software
Cloud Storage Software
Quick Insights into Cloudinary Product Quality
Cloudinary's Product Quality score was rated highest by customers from the Tech industry.
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Ranked Cloudinary Product Quality the Highest
Cloudinary Product Quality Score by Usage
Cloudinary's Product Quality score was rated 4.6 stars by customers who have used Cloudinary's products/services for Less than 1 Year.
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Cloudinary Product Quality Score by Industry
Cloudinary's Product Quality score was rated 4.8 stars by Tech industry customers.
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Cloudinary Pricing
Cloudinary ROI & Value For Money
3.9/5
Cloudinary has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Cloudinary Pricing Plans
Cloudinary has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Cloudinary?
Medium Businesses
Large Enterprises
Quick Insights into Cloudinary ROI
Cloudinary's ROI score was rated highest by customers from the Tech industry.
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Ranked Cloudinary ROI the Highest
Cloudinary ROI Score by Industry
Cloudinary's ROI score was rated 4.6 stars by Tech industry customers.
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Cloudinary Customer Satisfaction (CSAT)
Cloudinary Customer Satisfaction (CSAT) Score
80 / 100
Cloudinary has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cloudinary Customer Service
4.2/5
Cloudinary has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Cloudinary's Customer Service
Address
2421 Park Blvd, Suite A202, Palo Alto, CA
Website
http://cloudinary.com
Phone Number
97236491316
Cloudinary as an Employer
4.5/5
Cloudinary has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Cloudinary scored a 43 for Net Promoter Score and a 74 for Employee Net Promoter Score. NPS gauges how likely a customer of Cloudinary would recommend the brand to a friend. ENPS measures how likely Cloudinary employees would recommend working at Cloudinary to a friend.
Net Promoter Score
43
NPS Score
| 59% | Promoters |
|---|---|
| 25% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
74
eNPS Score
| 87% | Promoters |
|---|---|
| 0% | Passive |
| 13% | Detractors |
