CoAd NPS & Customer Reviews | Comparably
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CoAd
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About CoAd's Brand

CoAd provides integrated HR solutions, including payroll processing, benefits, compliance, and human resources administration.

Brand at a Glance

65%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.7/5
Customer Service

CoAd NPS

CoAd's Net Promoter Score (NPS) is a -42 with 25% Promoters, 8% Passives, and 67% Detractors. Net Promoter Score tracks whether CoAd's customers would recommend using the product based on a scale of -100 to 100.

CoAd Overall NPS

-42
NPS
25%Promoters
8%Passives
67%Detractors
CoAd Overall NPS

CoAd NPS Trend

-100
-50
0
50
100
May 2024
-39
May 2024-39
Jul 2024
-41
Jul 2024-41
Aug 2024
-45
Aug 2024-45
Sep 2024
-48
Sep 2024-48
Dec 2024
-46
Dec 2024-46
Jan 2025
-42
Jan 2025-42
Mar 2025
-42
Mar 2025-42
Apr 2025
-39
Apr 2025-39
Jun 2025
-41
Jun 2025-41
Aug 2025
-43
Aug 2025-43
Oct 2025
-40
Oct 2025-40
Feb 2026
-42
Feb 2026-42

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CoAd NPS by Gender

Male customers rated CoAd's NPS 42 points higher than Female customers.

Male

-58

CoAd's NPS was rated -58 by Male customers on Comparably.

17%
Promoters
8%
Passives
75%
Detractors

Female

-100

CoAd's NPS was rated -100 by Female customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

CoAd NPS by Ethnicity

CoAd's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-91
Caucasian-91
Other
-100
Other-100

CoAd NPS by Age

CoAd's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
26-3033%0%67%
Promoters
0%
Passives
17%
Detractors
83%
46-500%17%83%

CoAd NPS by Usage

CoAd's NPS was rated the highest by customers who have used CoAd's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-72
Less than 1 Year-72
2 to 5 Years
-83
2 to 5 Years-83

CoAd Customer Reviews

Out of the 2 CoAd customer reviews 0 were positive and 2 were constructive. CoAd customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Onboarding has been a nightmare. It's difficult to even know who your point person is, I guess that's because there isn't. I now understand why a quarterback is so important. I'm disappointed but will ride the ride for at least a year.
What can this brand most improve?
Make everything more User friendly. Customer service is definitely an area to improve. Poor response times to emails, calls are hardly or never returned when messages are left for the representative. And they can become argumentative when they are in the wrong.

CoAd Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of CoAd users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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65
65%
35
35%
CoAd Customer Loyalty

CoAd Customer Loyalty Score by Gender

Male customers rated CoAd's Customer Loyalty score 15% higher than Female customers.

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Male
70%
Yes
Female
55%
Yes

CoAd Customer Loyalty Score by Ethnicity

CoAd's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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67
out of 100
Caucasian
40
out of 100
Other

CoAd Customer Loyalty Score by Age

CoAd's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
26-30
70%
26-3070%
46-50
40%
46-5040%

CoAd Customer Loyalty Score by Usage

CoAd's Customer Loyalty score was rated the highest by customers who have used CoAd's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
49%
2 to 5 Years
55%

CoAd Customer Loyalty Score by Industry

CoAd's Customer Loyalty score was rated 33% by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
33%

CoAd Product Quality

2.9/5

CoAd has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.

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CoAd Product Information

CoAd’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated CoAd's product the highest.

Website
http://www.coadvantage.com
Company Size
201-500 Employees

Industry

Business and Consumer Services

Quick Insights into CoAd Product Quality

CoAd's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Other customers.

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Ranked CoAd Product Quality the Highest

26-30
4.1
2 to 5 Years
3.1
Male
2.8

Ranked CoAd Product Quality the Lowest

Less than 1 Year
2.5
46-50
1.7
Other
1.5

CoAd Product Quality Score by Gender

Male customers rated CoAd's Product Quality score 0.3 stars higher than Female customers.

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Male

2.8/5

Female

2.5/5

CoAd Product Quality Score by Ethnicity

CoAd's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.5
Caucasian2.5
Other
1.5
Other1.5

CoAd Product Quality Score by Age

CoAd's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
26-30
4.1
26-304.1
46-50
1.7
46-501.7

CoAd Product Quality Score by Usage

CoAd's Product Quality score was rated the highest by customers who have used CoAd's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.5
2 to 5 Years
3.1

CoAd Product Quality Score by Industry

CoAd's Product Quality score was rated 2.4 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
2.4

CoAd Pricing

CoAd ROI & Value For Money

2.8/5

CoAd has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

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CoAd Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.

Quick Insights into CoAd ROI

CoAd's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 46-50.

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Ranked CoAd ROI the Highest

26-30
4.1
Male
2.7
Less than 1 Year
2.6

Ranked CoAd ROI the Lowest

Female
2.1
Other
1.8
46-50
1.7

CoAd ROI Score by Gender

Male customers rated CoAd's ROI score 0.6 stars higher than Female customers.

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Male

2.7/5

Female

2.1/5

CoAd ROI Score by Ethnicity

CoAd's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Other
1.8
Other1.8

CoAd ROI Score by Age

CoAd's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
26-30
4.1
26-304.1
46-50
1.7
46-501.7

CoAd ROI Score by Usage

CoAd's ROI score was rated the highest by customers who have used CoAd's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.6
2 to 5 Years
2.4

CoAd ROI Score by Industry

CoAd's ROI score was rated 2.1 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
2.1

CoAd Customer Satisfaction (CSAT)

CoAd Customer Satisfaction (CSAT) Score

39 / 100

CoAd has an overall Customer Satisfaction score of 39 rated by its users and customers.

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Very Satisfied35%
Satisfied4%
Neither Satisfied nor Dissatisfied4%
Dissatisfied22%
Very Dissatisfied35%
Very Satisfied
35%
Satisfied
4%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
22%
Very Dissatisfied
35%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into CoAd Customer Satisfaction

CoAd's Customer Satisfaction score was rated highest by customers who have used CoAd's products/services for Less than 1 Year, and rated lowest by Male customers.

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Ranked CoAd Customer Satisfaction the Highest

Less than 1 Year
40%
Female
33%
Caucasian
17%

Ranked CoAd Customer Satisfaction the Lowest

Male
25%

CoAd Customer Satisfaction Score by Gender

Female customers rated CoAd's Customer Satisfaction score 8 points higher than Male customers.

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25 / 100
Male
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
25%
Very Dissatisfied
38%
33 / 100
Female
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%

CoAd Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CoAd's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.

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17 / 100
Very Satisfied17%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied33%
Very Dissatisfied50%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
50%

CoAd Customer Satisfaction Score by Usage

CoAd's Customer Satisfaction score was rated 40 points by customers who have used CoAd's products/services for Less than 1 Year.

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Less than 1 Year
40

CoAd Customer Service

2.7/5

CoAd has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About CoAd's Customer Service

Address

3350 Buschwood Park Drive, Suite 200, Tampa, FL


Website

http://www.coadvantage.com


Phone Number

8889252990

Quick Insights into CoAd Customer Service

CoAd's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Other customers.

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Ranked CoAd Customer Service the Highest

26-30
4.1
Less than 1 Year
2.4
Male
2.4

Ranked CoAd Customer Service the Lowest

Female
2
46-50
1.6
Other
1.5

CoAd Customer Service Score by Gender

Male customers rated CoAd's Customer Service score 0.4 stars higher than Female customers.

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Male

2.4/5

Female

2/5

CoAd Customer Service Score by Ethnicity

CoAd's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9
Other
1.5
Other1.5

CoAd Customer Service Score by Age

CoAd's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
26-30
4.1
26-304.1
46-50
1.6
46-501.6

CoAd Customer Service Score by Usage

CoAd's Customer Service score was rated the highest by customers who have used CoAd's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.4
2 to 5 Years
2.1

CoAd Customer Service Score by Industry

CoAd's Customer Service score was rated 2 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
2

CoAd as an Employer

4.1/5

CoAd has a 4.1/5 stars for its overall company culture rated by their employees

  CoAd CEO
top
10%
CEO of CoAd

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CoAd scored a -42 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of CoAd would recommend the brand to a friend. ENPS measures how likely CoAd employees would recommend working at CoAd to a friend.

Net Promoter Score

-42
NPS Score
25%Promoters
8%Passive
67%Detractors

Employee Net Promoter Score

29
eNPS Score
55%Promoters
19%Passive
26%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail