

Coborn's, Inc. is a fast-growing employee-owned grocery retailer located through out the Midwest.
Coborns Inc.'s Net Promoter Score (NPS) is a 2 with 40% Promoters, 22% Passives, and 38% Detractors. Net Promoter Score tracks whether Coborns Inc.'s customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 22% | Passives |
| 38% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 19 | Jan 2024 | 19 |
Feb 2024 13 | Feb 2024 | 13 |
Mar 2024 10 | Mar 2024 | 10 |
Apr 2024 0 | Apr 2024 | 0 |
May 2024 3 | May 2024 | 3 |
Jun 2024 6 | Jun 2024 | 6 |
Jul 2024 -1 | Jul 2024 | -1 |
Oct 2024 2 | Oct 2024 | 2 |
Nov 2024 0 | Nov 2024 | 0 |
Feb 2025 -3 | Feb 2025 | -3 |
Mar 2025 0 | Mar 2025 | 0 |
Oct 2025 2 | Oct 2025 | 2 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Coborns Inc.'s NPS was rated 0 by Male customers on Comparably.
Coborns Inc.'s NPS was rated by Male customers on Comparably.
Coborns Inc.'s NPS is not yet rated by Female customers.
Coborns Inc.'s NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other -25 | Other | -25 |
Coborns Inc.'s NPS was rated -100 points by customers ages 61-65 on Comparably.
Coborns Inc.'s NPS was rated the highest by customers who have used Coborns Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years -20 | Over 10 Years | -20 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Coborns Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Coborns Inc.'s Customer Loyalty score was rated 74 by Male customers on Comparably.
Coborns Inc.'s Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Coborns Inc.'s Customer Loyalty score was rated 70% by customers ages 61-65 on Comparably.
| Summary | Age | Score |
|---|---|---|
61-65 70% | 61-65 | 70% |
Coborns Inc.'s Customer Loyalty score was rated the highest by customers who have used Coborns Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Coborns Inc. has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Coborns Inc.’s product quality score is a 3.3 out of 5 as rated by its users and customers.
Coborns Inc.'s Product Quality score was rated highest by Male customers, and rated lowest by Other customers.
Coborns Inc.'s Product Quality score was rated 3.2 by Male customers on Comparably.
Coborns Inc.'s Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 2.4 | Other | 2.4 |
Coborns Inc.'s Product Quality score was rated 1.8 stars by customers ages 61-65 on Comparably.
| Summary | Age | Score |
|---|---|---|
61-65 1.8 | 61-65 | 1.8 |
Coborns Inc.'s Product Quality score was rated the highest by customers who have used Coborns Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Coborns Inc. has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Coborns Inc.'s ROI score was rated highest by Male customers, and rated lowest by Other customers.
Coborns Inc.'s ROI score was rated 2.9 by Male customers on Comparably.
Coborns Inc.'s ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Other 2.1 | Other | 2.1 |
Coborns Inc.'s ROI score was rated 1.8 stars by customers ages 61-65 on Comparably.
| Summary | Age | Score |
|---|---|---|
61-65 1.8 | 61-65 | 1.8 |
Coborns Inc.'s ROI score was rated the highest by customers who have used Coborns Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Coborns Inc. has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Coborns Inc.'s Customer Satisfaction score was rated highest by Male customers, and rated lowest by Other customers.
Coborns Inc.'s Customer Satisfaction score was rated 80 by Male customers on Comparably.
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Coborns Inc. Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Coborns Inc. Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Coborns Inc.'s Customer Satisfaction score was rated the highest by customers who have used Coborns Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Coborns Inc. has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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1921 Coborn Blvd., Saint Cloud, MN 56301
http://www.cobornsinc.com
320-252-4222
Coborns Inc.'s Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
Coborns Inc.'s Customer Service score was rated 3.1 by Male customers on Comparably.
Coborns Inc.'s Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 2.9 | Other | 2.9 |
Coborns Inc.'s Customer Service score was rated 1.5 stars by customers ages 61-65 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
Coborns Inc.'s Customer Service score was rated the highest by customers who have used Coborns Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Coborns Inc. has a 2.6/5 stars for its overall company culture rated by their employees

Coborns Inc. scored a 2 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of Coborns Inc. would recommend the brand to a friend. ENPS measures how likely Coborns Inc. employees would recommend working at Coborns Inc. to a friend.
| 40% | Promoters |
|---|---|
| 22% | Passive |
| 38% | Detractors |
| 16% | Promoters |
|---|---|
| 21% | Passive |
| 63% | Detractors |