

Founded in 2009, Codal is an award-winning web design and development consultancy, specializing in digital transformation, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence. Our global team is committed to delivering innovative, data-driven digital products, supported by the unique perspectives and wide-ranging expertise of our clients, partners, and employees. With offices in the US, the UK, and India, we work with enterprise organizations to solve complex business problems and discover new growth opportunities. Whether the goal is to modernize a legacy application, boost customer engagement, streamline internal operations, or all of the above, Codal plans and executes tailored strategies for clients across industries—where we design, develop, test, launch, and maintain impactful, forward-thinking digital solutions.
Codal's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Codal's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Jan 2022 -100 | Jan 2022 | -100 |
May 2025 -100 | May 2025 | -100 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Codal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Codal has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Codal’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Codal has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Codal has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
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433 W Van Buren St, Chicago, IL 60607
https://www.codal.com/
(888) 548-9906
Codal has a 4.3/5 stars for its overall company culture rated by their employees

Codal scored a -100 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Codal would recommend the brand to a friend. ENPS measures how likely Codal employees would recommend working at Codal to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |