23
NPS
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Code and Theory
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About Code and Theory's Brand
Code and Theory provides digital marketing and content management services.
Brand at a Glance
49%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Code and Theory NPS
Code and Theory's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether Code and Theory's customers would recommend using the product based on a scale of -100 to 100.
Code and Theory Overall NPS
| 56% | Promoters |
|---|---|
| 11% | Passives |
| 33% | Detractors |
Code and Theory NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 0 | Nov 2020 | 0 |
Dec 2020 -50 | Dec 2020 | -50 |
Jul 2022 -66 | Jul 2022 | -66 |
Aug 2022 -75 | Aug 2022 | -75 |
Jan 2023 -40 | Jan 2023 | -40 |
Feb 2024 -17 | Feb 2024 | -17 |
Mar 2024 -1 | Mar 2024 | -1 |
Nov 2024 13 | Nov 2024 | 13 |
Apr 2025 22 | Apr 2025 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Code and Theory Customer Loyalty
49%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
49% of Code and Theory users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Code and Theory Product Quality
3.5/5
Code and Theory has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Code and Theory's overall Product Quality score rated by its users and customers.
Code and Theory Product Information
Code and Theory’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- https://codeandtheory.com
- Company Size
- 201-500 Employees
Industry
Marketing, Advertising and Research
Code and Theory Pricing
Code and Theory ROI & Value For Money
3.3/5
Code and Theory has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Code and Theory Customer Satisfaction (CSAT)
Code and Theory Customer Satisfaction (CSAT) Score
50 / 100
Code and Theory has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Code and Theory Customer Service
3.4/5
Code and Theory has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Code and Theory's Customer Service
Address
575 Broadway, York, NY
Website
https://codeandtheory.com
Phone Number
(212) 358-0717
Code and Theory as an Employer
2.5/5
Code and Theory has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Code and Theory scored a 23 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Code and Theory would recommend the brand to a friend. ENPS measures how likely Code and Theory employees would recommend working at Code and Theory to a friend.
Net Promoter Score
23
NPS Score
| 56% | Promoters |
|---|---|
| 11% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 35% | Promoters |
|---|---|
| 11% | Passive |
| 54% | Detractors |
