Coldwater Creek NPS & Customer Reviews | Comparably
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Coldwater Creek
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About Coldwater Creek's Brand

Coldwater Creek is a specialty direct mail retailer of apparel, gifts and jewelry.

Brand at a Glance

67%
Customer Loyalty
1.8/5
Product Quality
1.7/5
Pricing
1.5/5
Customer Service

Coldwater Creek NPS

Coldwater Creek's Net Promoter Score (NPS) is a -75 with 11% Promoters, 3% Passives, and 86% Detractors. Net Promoter Score tracks whether Coldwater Creek's customers would recommend using the product based on a scale of -100 to 100.

Coldwater Creek Overall NPS

-75
NPS
11%Promoters
3%Passives
86%Detractors
Coldwater Creek Overall NPS

Coldwater Creek NPS Trend

-100
-50
0
50
100
Jan 2025
-75
Jan 2025-75
Feb 2025
-76
Feb 2025-76
Mar 2025
-76
Mar 2025-76
Apr 2025
-78
Apr 2025-78
May 2025
-76
May 2025-76
Jun 2025
-76
Jun 2025-76
Jul 2025
-77
Jul 2025-77
Aug 2025
-77
Aug 2025-77
Sep 2025
-77
Sep 2025-77
Oct 2025
-79
Oct 2025-79
Dec 2025
-79
Dec 2025-79
Jan 2026
-77
Jan 2026-77

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Coldwater Creek NPS by Gender

Female customers rated Coldwater Creek's NPS 26 points higher than Male customers.

Male

-100

Coldwater Creek's NPS was rated -100 by Male customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Female

-74

Coldwater Creek's NPS was rated -74 by Female customers on Comparably.

12%
Promoters
2%
Passives
86%
Detractors

Coldwater Creek NPS by Ethnicity

Coldwater Creek's NPS was rated -83 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-83
Caucasian-83

Coldwater Creek NPS by Age

Coldwater Creek's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
12%
Passives
0%
Detractors
88%
61-6512%0%88%
Promoters
11%
Passives
0%
Detractors
89%
66+11%0%89%

Coldwater Creek NPS by Usage

Coldwater Creek's NPS was rated the highest by customers who have used Coldwater Creek's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-66
Less than 1 Year-66
2 to 5 Years
-100
2 to 5 Years-100
5 to 10 Years
-76
5 to 10 Years-76
Over 10 Years
-78
Over 10 Years-78

Coldwater Creek Customer Reviews

Out of the 11 Coldwater Creek customer reviews 1 was positive and 10 were constructive. Coldwater Creek customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
The clothes are wonderful and different . But the cost of them are higher than what most women can afford. I would like to see more sales more often, at 25 or 30 percent off. I also miss the brick-and-mortar stores, it was nice to go in and look at the clothes.
What can this brand most improve?
Your company is so frustrating and not truthful to the average consumer
What can this brand most improve?
The customer service is terrible. Placed an order which showed label printed ready for pickup for 10 days. I called as I believed it to be stolen, lost or otherwise would not ship. The partial shipment in contrast showed a DHL tracking which was invalid/unrecognized. Called twice - no help given
What can this brand most improve?
Coldwater Creek has actually gotten WORSE than they were in the past. Their customer service is non-existent and I have now waited FOUR WEEKS for a refund on returned clothing. WARNING: Do NOT do business with this group.
What can this brand most improve?
I would love to send someone my recent corrwapondence from "customer service". Made 2 ordees. Received none.

Coldwater Creek Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of Coldwater Creek users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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67
67%
33
33%
Coldwater Creek Customer Loyalty

Coldwater Creek Customer Loyalty Score by Gender

Female customers rated Coldwater Creek's Customer Loyalty score 6% higher than Male customers.

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Male
70%
Yes
Female
76%
Yes

Coldwater Creek Customer Loyalty Score by Ethnicity

Coldwater Creek's Customer Loyalty score was rated 77% by Caucasian customers on Comparably.

% who answered "Yes"

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77
out of 100
Caucasian

Coldwater Creek Customer Loyalty Score by Age

Coldwater Creek's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
56-60
82%
56-6082%
61-65
68%
61-6568%
66+
85%
66+85%

Coldwater Creek Customer Loyalty Score by Usage

Coldwater Creek's Customer Loyalty score was rated the highest by customers who have used Coldwater Creek's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40%
2 to 5 Years
100%
5 to 10 Years
66%
Over 10 Years
87%

Coldwater Creek Customer Loyalty Score by Industry

Coldwater Creek's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
55%
Arts and Entertainment
40%
Education
89%
Healthcare, Hospitals and Medicine
100%

Coldwater Creek Product Quality

1.8/5

Coldwater Creek has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.

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Coldwater Creek Product Information

Coldwater Creek’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Coldwater Creek's product the highest. Reviewers from the Tech industry rated Coldwater Creek the lowest at 1.9.

Website
www.coldwatercreek.com
Company Size
501-1,000 Employees

Industry

Tech
Ecommerce and Marketplaces
Marketplaces

Quick Insights into Coldwater Creek Product Quality

Coldwater Creek's Product Quality score was rated highest by customers who have used Coldwater Creek's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.

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Ranked Coldwater Creek Product Quality the Highest

2 to 5 Years
3.8
Healthcare, Hospitals and Medicine
3.8
66+
2.8

Ranked Coldwater Creek Product Quality the Lowest

Less than 1 Year
1.6
Male
1.6
61-65
1.5

Coldwater Creek Product Quality Score by Gender

Female customers rated Coldwater Creek's Product Quality score 0.4 stars higher than Male customers.

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Male

1.6/5

Female

2/5

Coldwater Creek Product Quality Score by Ethnicity

Coldwater Creek's Product Quality score was rated 1.9 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.9
Caucasian1.9

Coldwater Creek Product Quality Score by Age

Coldwater Creek's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
2.8
66+2.8

Coldwater Creek Product Quality Score by Usage

Coldwater Creek's Product Quality score was rated the highest by customers who have used Coldwater Creek's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.6
2 to 5 Years
3.8
5 to 10 Years
1.6
Over 10 Years
2

Coldwater Creek Product Quality Score by Industry

Coldwater Creek's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech
1.9
Arts and Entertainment
2
Education
2.6
Healthcare, Hospitals and Medicine
3.8

Coldwater Creek Pricing

Coldwater Creek ROI & Value For Money

1.7/5

Coldwater Creek has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.

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Coldwater Creek Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Coldwater Creek.

Quick Insights into Coldwater Creek ROI

Coldwater Creek's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Tech industry.

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Ranked Coldwater Creek ROI the Highest

Healthcare, Hospitals and Medicine
2.8
Male
2.1
66+
2

Ranked Coldwater Creek ROI the Lowest

5 to 10 Years
1.5
61-65
1.5
Tech
1.5

Coldwater Creek ROI Score by Gender

Male customers rated Coldwater Creek's ROI score 0.5 stars higher than Female customers.

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Male

2.1/5

Female

1.6/5

Coldwater Creek ROI Score by Ethnicity

Coldwater Creek's ROI score was rated 1.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Coldwater Creek.
0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6

Coldwater Creek ROI Score by Age

Coldwater Creek's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Coldwater Creek.
0
1
2
3
4
5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
2
66+2

Coldwater Creek ROI Score by Usage

Coldwater Creek's ROI score was rated the highest by customers who have used Coldwater Creek's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
1.6
2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.6

Coldwater Creek ROI Score by Industry

Coldwater Creek's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Arts and Entertainment
1.5
Education
1.6
Healthcare, Hospitals and Medicine
2.8

Coldwater Creek Customer Satisfaction (CSAT)

Coldwater Creek Customer Satisfaction (CSAT) Score

14 / 100

Coldwater Creek has an overall Customer Satisfaction score of 14 rated by its users and customers.

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Very Satisfied13%
Satisfied1%
Neither Satisfied nor Dissatisfied3%
Dissatisfied9%
Very Dissatisfied74%
Very Satisfied
13%
Satisfied
1%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
9%
Very Dissatisfied
74%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Coldwater Creek Customer Satisfaction

Coldwater Creek's Customer Satisfaction score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Male customers.

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Ranked Coldwater Creek Customer Satisfaction the Highest

Healthcare, Hospitals and Medicine
67%
2 to 5 Years
33%
66+
17%

Ranked Coldwater Creek Customer Satisfaction the Lowest

56-60
0%
Education
0%
Male
0%

Coldwater Creek Customer Satisfaction Score by Gender

Female customers rated Coldwater Creek's Customer Satisfaction score 0 points higher than Male customers.

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0
Male
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
16 / 100
Female
Very Satisfied
14%
Satisfied
2%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
74%

Coldwater Creek Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Coldwater Creek's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.

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13 / 100
Very Satisfied10%
Satisfied3%
Neither Satisfied nor Dissatisfied5%
Dissatisfied3%
Very Dissatisfied79%
Very Satisfied
10%
Satisfied
3%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
3%
Very Dissatisfied
79%

Coldwater Creek Customer Satisfaction Score by Age

Coldwater Creek's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
56-60 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
80%
56-600%
61-65 CSAT Score
12%
Very Satisfied
12%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
82%
61-6512%
66+ CSAT Score
17%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
78%
66+17%

Coldwater Creek Customer Satisfaction Score by Usage

Coldwater Creek's Customer Satisfaction score was rated the highest by customers who have used Coldwater Creek's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
17
2 to 5 Years
33
5 to 10 Years
13
Over 10 Years
15

Coldwater Creek Customer Satisfaction Score by Industry

Coldwater Creek's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech
25
Arts and Entertainment
33
Education
0
Healthcare, Hospitals and Medicine
67

Coldwater Creek Customer Service

1.5/5

Coldwater Creek has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Coldwater Creek's Customer Service

Address

ONE COLDWATER CREEK DRIVE, Sandpoint, ID


Website

www.coldwatercreek.com

Quick Insights into Coldwater Creek Customer Service

Coldwater Creek's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Tech industry.

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Ranked Coldwater Creek Customer Service the Highest

Healthcare, Hospitals and Medicine
3
2 to 5 Years
2
56-60
1.5

Ranked Coldwater Creek Customer Service the Lowest

Male
1.5
Over 10 Years
1.5
Tech
1.5

Coldwater Creek Customer Service Score by Gender

Coldwater Creek's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Coldwater Creek Customer Service Score by Ethnicity

Coldwater Creek's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5

Coldwater Creek Customer Service Score by Age

Coldwater Creek's Customer Service score was rated 1.5 stars by customers ages 56-60 and customers ages 66+ on Comparably.

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0
20
40
60
80
100
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Coldwater Creek Customer Service Score by Usage

Coldwater Creek's Customer Service score was rated the highest by customers who have used Coldwater Creek's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
2 to 5 Years
2
5 to 10 Years
1.5
Over 10 Years
1.5

Coldwater Creek Customer Service Score by Industry

Coldwater Creek's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Arts and Entertainment
2
Education
1.5
Healthcare, Hospitals and Medicine
3

Coldwater Creek as an Employer

2.2/5

Coldwater Creek has a 2.2/5 stars for its overall company culture rated by their employees

  Coldwater Creek CEO
bottom
5%
CEO of Coldwater Creek

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Coldwater Creek scored a -75 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Coldwater Creek would recommend the brand to a friend. ENPS measures how likely Coldwater Creek employees would recommend working at Coldwater Creek to a friend.

Net Promoter Score

-75
NPS Score
11%Promoters
3%Passive
86%Detractors

Employee Net Promoter Score

-57
eNPS Score
14%Promoters
15%Passive
71%Detractors

Global Ranking Snapshot

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4
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Media and Entertainment
5
Apple  Apple CEO
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Tech
6
Nike  Nike CEO
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Fashion and Beauty
7
Target  Target CEO
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Retail