16
NPS
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Colonial Life
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About Colonial Life's Brand
Colonial Life & Accident Insurance Company is a market leader in providing benefits solutions in one neat package: excellence in
Brand at a Glance
95%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Colonial Life NPS
Colonial Life's Net Promoter Score (NPS) is a 16 with 58% Promoters, 0% Passives, and 42% Detractors. Net Promoter Score tracks whether Colonial Life's customers would recommend using the product based on a scale of -100 to 100.
Colonial Life Overall NPS
| 58% | Promoters |
|---|---|
| 0% | Passives |
| 42% | Detractors |
Colonial Life NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 20 | Apr 2023 | 20 |
May 2023 9 | May 2023 | 9 |
Jun 2023 17 | Jun 2023 | 17 |
Feb 2024 0 | Feb 2024 | 0 |
Apr 2024 13 | Apr 2024 | 13 |
Jun 2024 17 | Jun 2024 | 17 |
Aug 2024 11 | Aug 2024 | 11 |
Oct 2024 15 | Oct 2024 | 15 |
Feb 2025 15 | Feb 2025 | 15 |
Mar 2025 19 | Mar 2025 | 19 |
May 2025 21 | May 2025 | 21 |
Aug 2025 17 | Aug 2025 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Colonial Life NPS by Gender
Male customers rated Colonial Life's NPS 72 points higher than Female customers.
Male
72
Colonial Life's NPS was rated 72 by Male customers on Comparably.
86%
Promoters
0%
Passives
14%
Detractors
Female
0
Colonial Life's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Colonial Life NPS by Ethnicity
Colonial Life's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 24 | Caucasian | 24 |
Other 34 | Other | 34 |
Colonial Life NPS by Age
Colonial Life's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Colonial Life NPS by Usage
Colonial Life's NPS was rated the highest by customers who have used Colonial Life's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 50 | 2 to 5 Years | 50 |
Over 10 Years 60 | Over 10 Years | 60 |
Colonial Life Customer Reviews
Out of the 3 Colonial Life customer reviews 1 was positive and 2 were constructive. Colonial Life customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Colonial Life Customer Loyalty
95%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
95% of Colonial Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Colonial Life Customer Loyalty Score by Gender
Colonial Life's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Colonial Life.
Male
100%
Yes
Female
100%
Yes
Colonial Life Customer Loyalty Score by Ethnicity
Colonial Life's Customer Loyalty score was rated 100% by both Caucasian and Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Colonial Life.
100
out of 100
Caucasian
100
out of 100
Other
Colonial Life Customer Loyalty Score by Age
Colonial Life's Customer Loyalty score was rated 100% by customers ages 31-35 and customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Colonial Life.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
56-60 100% | 56-60 | 100% |
Colonial Life Customer Loyalty Score by Usage
Colonial Life's Customer Loyalty score was rated 100% by customers who have used Colonial Life's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Colonial Life Customer Loyalty Score by Industry
Colonial Life's Customer Loyalty score was rated 100% by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Colonial Life Product Quality
3.8/5
Colonial Life has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Colonial Life Product Information
Colonial Life’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Colonial Life's product the highest.
- Website
- https://www.coloniallife.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
Healthcare
Insurance
Quick Insights into Colonial Life Product Quality
Colonial Life's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
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Ranked Colonial Life Product Quality the Highest
Ranked Colonial Life Product Quality the Lowest
Colonial Life Product Quality Score by Gender
Male customers rated Colonial Life's Product Quality score 0.8 stars higher than Female customers.
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Male
4.3/5
Female
3.5/5
Colonial Life Product Quality Score by Ethnicity
Colonial Life's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Colonial Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 3.8 | Other | 3.8 |
Colonial Life Product Quality Score by Age
Colonial Life's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Colonial Life.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 5 | 31-35 | 5 |
56-60 2.3 | 56-60 | 2.3 |
Colonial Life Product Quality Score by Usage
Colonial Life's Product Quality score was rated the highest by customers who have used Colonial Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Colonial Life Product Quality Score by Industry
Colonial Life's Product Quality score was rated 4.1 stars by Accounting industry customers.
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Colonial Life Pricing
Colonial Life ROI & Value For Money
3.7/5
Colonial Life has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Colonial Life Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Colonial Life ROI
Colonial Life's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
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Ranked Colonial Life ROI the Highest
Ranked Colonial Life ROI the Lowest
Colonial Life ROI Score by Gender
Male customers rated Colonial Life's ROI score 1.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Colonial Life.
Male
4.4/5
Female
3.1/5
Colonial Life ROI Score by Ethnicity
Colonial Life's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Colonial Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Other 3.6 | Other | 3.6 |
Colonial Life ROI Score by Age
Colonial Life's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Colonial Life.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
56-60 2.3 | 56-60 | 2.3 |
Colonial Life ROI Score by Usage
Colonial Life's ROI score was rated the highest by customers who have used Colonial Life's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Colonial Life ROI Score by Industry
Colonial Life's ROI score was rated 3.8 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Colonial Life Customer Satisfaction (CSAT)
Colonial Life Customer Satisfaction (CSAT) Score
76 / 100
Colonial Life has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
13%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Colonial Life Customer Satisfaction
Colonial Life's Customer Satisfaction score was rated highest by customers who have used Colonial Life's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Colonial Life's Customer Satisfaction.
Ranked Colonial Life Customer Satisfaction the Highest
Ranked Colonial Life Customer Satisfaction the Lowest
Colonial Life Customer Satisfaction Score by Gender
Male customers rated Colonial Life's Customer Satisfaction score 8 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Colonial Life.
83 / 100
MaleVery Satisfied | 83% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Colonial Life Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Colonial Life's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Colonial Life.
86 / 100
Very Satisfied
86%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Other
Colonial Life's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Colonial Life.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Colonial Life Customer Satisfaction Score by Age
Colonial Life's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Colonial Life.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% | |||||||||||||||
| 56-60 | 34% |
Colonial Life Customer Satisfaction Score by Usage
Colonial Life's Customer Satisfaction score was rated the highest by customers who have used Colonial Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Colonial Life Customer Satisfaction Score by Industry
Colonial Life's Customer Satisfaction score was rated 100 points by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Colonial Life Customer Satisfaction Score by Industry",
"text": "Colonial Life's Customer Satisfaction score was rated 100 points by Accounting industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Colonial Life's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
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}Colonial Life Customer Service
3.8/5
Colonial Life has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Colonial Life's overall Customer Service score rated by its users and customers.
About Colonial Life's Customer Service
Address
1200 Colonial Life Blvd, Columbia, SC 29210
Website
https://www.coloniallife.com
Phone Number
803-798-7000
Quick Insights into Colonial Life Customer Service
Colonial Life's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Colonial Life's Customer Service score.
Ranked Colonial Life Customer Service the Highest
Ranked Colonial Life Customer Service the Lowest
Colonial Life Customer Service Score by Gender
Male customers rated Colonial Life's Customer Service score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Colonial Life.
Male
4.4/5
Female
3.2/5
Colonial Life Customer Service Score by Ethnicity
Colonial Life's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Colonial Life.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 3.8 | Other | 3.8 |
Colonial Life Customer Service Score by Age
Colonial Life's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Colonial Life.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
56-60 2.5 | 56-60 | 2.5 |
Colonial Life Customer Service Score by Usage
Colonial Life's Customer Service score was rated the highest by customers who have used Colonial Life's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Colonial Life Customer Service Score by Industry
Colonial Life's Customer Service score was rated 3.8 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Colonial Life as an Employer
4.7/5
Colonial Life has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Colonial Life scored a 16 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Colonial Life would recommend the brand to a friend. ENPS measures how likely Colonial Life employees would recommend working at Colonial Life to a friend.
Net Promoter Score
16
NPS Score
| 58% | Promoters |
|---|---|
| 0% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
