-78
NPS
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Colonial Penn Life Insurance
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About Colonial Penn Life Insurance's Brand
Colonial Penn Life Insurance offers affordable life insurance coverage online, including guaranteed acceptance life, term life
Brand at a Glance
54%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Colonial Penn Life Insurance NPS
Colonial Penn Life Insurance's Net Promoter Score (NPS) is a -78 with 9% Promoters, 4% Passives, and 87% Detractors. Net Promoter Score tracks whether Colonial Penn Life Insurance's customers would recommend using the product based on a scale of -100 to 100.
Colonial Penn Life Insurance Overall NPS
| 9% | Promoters |
|---|---|
| 4% | Passives |
| 87% | Detractors |
Colonial Penn Life Insurance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -90 | Feb 2023 | -90 |
Mar 2023 -91 | Mar 2023 | -91 |
Apr 2023 -92 | Apr 2023 | -92 |
Oct 2023 -92 | Oct 2023 | -92 |
Dec 2023 -93 | Dec 2023 | -93 |
Jan 2024 -93 | Jan 2024 | -93 |
Mar 2024 -84 | Mar 2024 | -84 |
Apr 2024 -84 | Apr 2024 | -84 |
Jul 2024 -84 | Jul 2024 | -84 |
Aug 2024 -87 | Aug 2024 | -87 |
Jul 2025 -87 | Jul 2025 | -87 |
Sep 2025 -79 | Sep 2025 | -79 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Colonial Penn Life Insurance NPS by Gender
Colonial Penn Life Insurance's NPS was rated -100 by Female customers on Comparably.
Female
-100
Colonial Penn Life Insurance's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Male
N/A
Colonial Penn Life Insurance's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Colonial Penn Life Insurance NPS by Ethnicity
Colonial Penn Life Insurance's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Colonial Penn Life Insurance NPS by Age
Colonial Penn Life Insurance's NPS was rated -100 points by customers ages 66+ on Comparably.
Colonial Penn Life Insurance NPS by Usage
Colonial Penn Life Insurance's NPS was rated -100 points by customers who have used Colonial Penn Life Insurance's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -100 | Over 10 Years | -100 |
Colonial Penn Life Insurance Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Colonial Penn Life Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Colonial Penn Life Insurance Customer Loyalty Score by Gender
Colonial Penn Life Insurance's Customer Loyalty score was rated 66 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Colonial Penn Life Insurance.
Female
66%
Yes
Male
N/A
Yes
Colonial Penn Life Insurance Customer Loyalty Score by Ethnicity
Colonial Penn Life Insurance's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Colonial Penn Life Insurance.
64
out of 100
Caucasian
Colonial Penn Life Insurance Customer Loyalty Score by Age
Colonial Penn Life Insurance's Customer Loyalty score was rated 40% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Colonial Penn Life Insurance.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 40% | 66+ | 40% |
Colonial Penn Life Insurance Customer Loyalty Score by Usage
Colonial Penn Life Insurance's Customer Loyalty score was rated 55% by customers who have used Colonial Penn Life Insurance's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Colonial Penn Life Insurance Product Quality
1.5/5
Colonial Penn Life Insurance has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Colonial Penn Life Insurance's overall Product Quality score rated by its users and customers.
Colonial Penn Life Insurance Product Information
Colonial Penn Life Insurance’s product quality score is a 1.5 out of 5 as rated by its users and customers.
- Website
- https://www.colonialpenn.com
- Company Size
- 501-1,000 Employees
Quick Insights into Colonial Penn Life Insurance Product Quality
Colonial Penn Life Insurance's Product Quality score was rated highest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Colonial Penn Life Insurance's Product Quality.
Ranked Colonial Penn Life Insurance Product Quality the Highest
Colonial Penn Life Insurance Product Quality Score by Gender
Colonial Penn Life Insurance's Product Quality score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Colonial Penn Life Insurance.
Female
1.5/5
Male
N/A
Colonial Penn Life Insurance Product Quality Score by Ethnicity
Colonial Penn Life Insurance's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Colonial Penn Life Insurance.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Colonial Penn Life Insurance Product Quality Score by Age
Colonial Penn Life Insurance's Product Quality score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Colonial Penn Life Insurance.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Colonial Penn Life Insurance Product Quality Score by Usage
Colonial Penn Life Insurance's Product Quality score was rated 1.5 stars by customers who have used Colonial Penn Life Insurance's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Colonial Penn Life Insurance Pricing
Colonial Penn Life Insurance ROI & Value For Money
1.5/5
Colonial Penn Life Insurance has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Quick Insights into Colonial Penn Life Insurance ROI
Colonial Penn Life Insurance's ROI score was rated highest by customers ages 66+.
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Ranked Colonial Penn Life Insurance ROI the Highest
Colonial Penn Life Insurance ROI Score by Gender
Colonial Penn Life Insurance's ROI score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Colonial Penn Life Insurance.
Female
1.5/5
Male
N/A
Colonial Penn Life Insurance ROI Score by Ethnicity
Colonial Penn Life Insurance's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Colonial Penn Life Insurance.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Colonial Penn Life Insurance ROI Score by Age
Colonial Penn Life Insurance's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Colonial Penn Life Insurance.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Colonial Penn Life Insurance ROI Score by Usage
Colonial Penn Life Insurance's ROI score was rated 1.5 stars by customers who have used Colonial Penn Life Insurance's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Colonial Penn Life Insurance Customer Satisfaction (CSAT)
Colonial Penn Life Insurance Customer Satisfaction (CSAT) Score
5 / 100
Colonial Penn Life Insurance has an overall Customer Satisfaction score of 5 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
86%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Colonial Penn Life Insurance Customer Satisfaction
Colonial Penn Life Insurance's Customer Satisfaction score was rated highest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Colonial Penn Life Insurance's Customer Satisfaction.
Ranked Colonial Penn Life Insurance Customer Satisfaction the Highest
Colonial Penn Life Insurance Customer Satisfaction Score by Gender
Colonial Penn Life Insurance's Customer Satisfaction score was rated 0 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Colonial Penn Life Insurance.
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Colonial Penn Life Insurance Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Colonial Penn Life Insurance's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Colonial Penn Life Insurance.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Colonial Penn Life Insurance Customer Satisfaction Score by Age
Colonial Penn Life Insurance's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Colonial Penn Life Insurance.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Colonial Penn Life Insurance Customer Satisfaction Score by Usage
Colonial Penn Life Insurance's Customer Satisfaction score was rated 0 points by customers who have used Colonial Penn Life Insurance's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Colonial Penn Life Insurance Customer Service
1.5/5
Colonial Penn Life Insurance has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Colonial Penn Life Insurance's overall Customer Service score rated by its users and customers.
About Colonial Penn Life Insurance's Customer Service
Address
399 Market Street, Philadelphia, PA 19106
Website
https://www.colonialpenn.com
Phone Number
+1 (215) 928-8000
Quick Insights into Colonial Penn Life Insurance Customer Service
Colonial Penn Life Insurance's Customer Service score was rated highest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Colonial Penn Life Insurance's Customer Service score.
Ranked Colonial Penn Life Insurance Customer Service the Highest
Colonial Penn Life Insurance Customer Service Score by Gender
Colonial Penn Life Insurance's Customer Service score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Colonial Penn Life Insurance.
Female
1.5/5
Male
N/A
Colonial Penn Life Insurance Customer Service Score by Ethnicity
Colonial Penn Life Insurance's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Colonial Penn Life Insurance.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Colonial Penn Life Insurance Customer Service Score by Age
Colonial Penn Life Insurance's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Colonial Penn Life Insurance.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Colonial Penn Life Insurance Customer Service Score by Usage
Colonial Penn Life Insurance's Customer Service score was rated 1.5 stars by customers who have used Colonial Penn Life Insurance's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Colonial Penn Life Insurance as an Employer
Consumer vs. Employees
Colonial Penn Life Insurance scored a -78 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Colonial Penn Life Insurance would recommend the brand to a friend. ENPS measures how likely Colonial Penn Life Insurance employees would recommend working at Colonial Penn Life Insurance to a friend.
Net Promoter Score
-78
NPS Score
| 9% | Promoters |
|---|---|
| 4% | Passive |
| 87% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 14% | Promoters |
|---|---|
| 29% | Passive |
| 57% | Detractors |
