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NPS
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Columbia Bank
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About Columbia Bank's Brand
Columbia Bank is a Northwest community bank dedicated to our customers, our communities and our employees.
Brand at a Glance
77%
Customer Loyalty
3.3/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Columbia Bank CMO
Columbia Bank NPS
Columbia Bank's Net Promoter Score (NPS) is a -1 with 43% Promoters, 13% Passives, and 44% Detractors. Net Promoter Score tracks whether Columbia Bank's customers would recommend using the product based on a scale of -100 to 100.
Columbia Bank Overall NPS
| 43% | Promoters |
|---|---|
| 13% | Passives |
| 44% | Detractors |
Columbia Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 0 | Sep 2020 | 0 |
Feb 2021 50 | Feb 2021 | 50 |
Jul 2021 75 | Jul 2021 | 75 |
Apr 2022 40 | Apr 2022 | 40 |
Sep 2022 -1 | Sep 2022 | -1 |
Oct 2022 13 | Oct 2022 | 13 |
Nov 2022 30 | Nov 2022 | 30 |
Dec 2022 9 | Dec 2022 | 9 |
Sep 2024 0 | Sep 2024 | 0 |
Nov 2024 8 | Nov 2024 | 8 |
Dec 2024 6 | Dec 2024 | 6 |
Jun 2025 -1 | Jun 2025 | -1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Columbia Bank NPS by Gender
Columbia Bank's NPS was rated -67 by Female customers on Comparably.
Female
-67
Columbia Bank's NPS was rated -67 by Female customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Male
N/A
Columbia Bank's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Columbia Bank NPS by Ethnicity
Columbia Bank's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Columbia Bank Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Columbia Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Columbia Bank Customer Loyalty Score by Gender
Columbia Bank's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Columbia Bank Customer Loyalty Score by Ethnicity
Columbia Bank's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Columbia Bank.
70
out of 100
Caucasian
Columbia Bank Product Quality
3.3/5
Columbia Bank has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Columbia Bank Product Information
Columbia Bank’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- https://www.columbiabank.com
- Company Size
- 1,001-5,000 Employees
Industry
Banking
FinTech
Quick Insights into Columbia Bank Product Quality
Columbia Bank's Product Quality score was rated highest by Caucasian customers.
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Ranked Columbia Bank Product Quality the Highest
Columbia Bank Product Quality Score by Gender
Columbia Bank's Product Quality score was rated 1.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Columbia Bank.
Female
1.8/5
Male
N/A
Columbia Bank Product Quality Score by Ethnicity
Columbia Bank's Product Quality score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Columbia Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Columbia Bank Pricing
Columbia Bank ROI & Value For Money
3.5/5
Columbia Bank has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Columbia Bank ROI
Columbia Bank's ROI score was rated highest by Caucasian customers.
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Ranked Columbia Bank ROI the Highest
Columbia Bank ROI Score by Gender
Columbia Bank's ROI score was rated 2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Columbia Bank.
Female
2/5
Male
N/A
Columbia Bank ROI Score by Ethnicity
Columbia Bank's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Columbia Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Columbia Bank Customer Satisfaction (CSAT)
Columbia Bank Customer Satisfaction (CSAT) Score
36 / 100
Columbia Bank has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
36%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
9%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Columbia Bank Customer Satisfaction
Columbia Bank's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Columbia Bank's Customer Satisfaction.
Ranked Columbia Bank Customer Satisfaction the Highest
Columbia Bank Customer Satisfaction Score by Gender
Columbia Bank's Customer Satisfaction score was rated 0 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Columbia Bank.
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 67% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Columbia Bank Customer Service
3.5/5
Columbia Bank has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Columbia Bank's Customer Service
Address
1301 A Street Suite 800, Tacoma, WA 98402
Website
https://www.columbiabank.com
Quick Insights into Columbia Bank Customer Service
Columbia Bank's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Columbia Bank's Customer Service score.
Ranked Columbia Bank Customer Service the Highest
Columbia Bank Customer Service Score by Gender
Columbia Bank's Customer Service score was rated 2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Columbia Bank.
Female
2/5
Male
N/A
Columbia Bank Customer Service Score by Ethnicity
Columbia Bank's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Columbia Bank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Columbia Bank as an Employer
3.4/5
Columbia Bank has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Columbia Bank scored a -1 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Columbia Bank would recommend the brand to a friend. ENPS measures how likely Columbia Bank employees would recommend working at Columbia Bank to a friend.
Net Promoter Score
-1
NPS Score
| 43% | Promoters |
|---|---|
| 13% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 35% | Promoters |
|---|---|
| 20% | Passive |
| 45% | Detractors |
