

Coors Brewing Company's Net Promoter Score (NPS) is a 23 with 54% Promoters, 15% Passives, and 31% Detractors. Net Promoter Score tracks whether Coors Brewing Company's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 15% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2021 43 | Jun 2021 | 43 |
Aug 2021 38 | Aug 2021 | 38 |
Sep 2021 36 | Sep 2021 | 36 |
Oct 2021 25 | Oct 2021 | 25 |
Jun 2022 22 | Jun 2022 | 22 |
Apr 2023 13 | Apr 2023 | 13 |
Jul 2023 18 | Jul 2023 | 18 |
Aug 2023 23 | Aug 2023 | 23 |
Sep 2023 14 | Sep 2023 | 14 |
Mar 2024 12 | Mar 2024 | 12 |
Jun 2024 20 | Jun 2024 | 20 |
Apr 2025 22 | Apr 2025 | 22 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Out of the 2 Coors Brewing Company customer reviews 0 were positive and 2 were constructive. Coors Brewing Company customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Coors Brewing Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Coors Brewing Company has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Coors Brewing Company's overall Product Quality score rated by its users and customers.
Coors Brewing Company’s product quality score is a 4.2 out of 5 as rated by its users and customers.
Coors Brewing Company has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Coors Brewing Company's overall ROI score rated by its users and customers.
Coors Brewing Company has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Coors Brewing Company has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Coors Brewing Company's overall Customer Service score rated by its users and customers.
Denver, CO
http://www.molsoncoors.com
Coors Brewing Company has a 3.3/5 stars for its overall company culture rated by their employees

Coors Brewing Company scored a 23 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Coors Brewing Company would recommend the brand to a friend. ENPS measures how likely Coors Brewing Company employees would recommend working at Coors Brewing Company to a friend.
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
| 43% | Promoters |
|---|---|
| 7% | Passive |
| 50% | Detractors |