Coors Brewing Company NPS & Customer Reviews | Comparably
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Coors Brewing Company
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About Coors Brewing Company's Brand

Brand at a Glance

89%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service

Coors Brewing Company NPS

Coors Brewing Company's Net Promoter Score (NPS) is a 23 with 54% Promoters, 15% Passives, and 31% Detractors. Net Promoter Score tracks whether Coors Brewing Company's customers would recommend using the product based on a scale of -100 to 100.

Coors Brewing Company Overall NPS

23
NPS
54%Promoters
15%Passives
31%Detractors
Coors Brewing Company Overall NPS

Coors Brewing Company NPS Trend

-100
-50
0
50
100
Jun 2021
43
Jun 202143
Aug 2021
38
Aug 202138
Sep 2021
36
Sep 202136
Oct 2021
25
Oct 202125
Jun 2022
22
Jun 202222
Apr 2023
13
Apr 202313
Jul 2023
18
Jul 202318
Aug 2023
23
Aug 202323
Sep 2023
14
Sep 202314
Mar 2024
12
Mar 202412
Jun 2024
20
Jun 202420
Apr 2025
22
Apr 202522

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Coors Brewing Company Customer Reviews

Out of the 2 Coors Brewing Company customer reviews 0 were positive and 2 were constructive. Coors Brewing Company customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
I think the marketing could be better
What can this brand most improve?
Stuff that will enhance stuff

Coors Brewing Company Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Coors Brewing Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

89
89%
11
11%
Coors Brewing Company Customer Loyalty

Coors Brewing Company Product Quality

4.2/5

Coors Brewing Company has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Coors Brewing Company Product Information

Coors Brewing Company’s product quality score is a 4.2 out of 5 as rated by its users and customers.

Industry

Tech

Coors Brewing Company Pricing

Coors Brewing Company ROI & Value For Money

3.9/5

Coors Brewing Company has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Coors Brewing Company Customer Satisfaction (CSAT)

Coors Brewing Company Customer Satisfaction (CSAT) Score

92 / 100

Coors Brewing Company has an overall Customer Satisfaction score of 92 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied46%
Satisfied46%
Neither Satisfied nor Dissatisfied8%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
46%
Satisfied
46%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Coors Brewing Company Customer Service

3.8/5

Coors Brewing Company has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Coors Brewing Company's Customer Service

Address

Denver, CO


Website

http://www.molsoncoors.com

Coors Brewing Company as an Employer

3.3/5

Coors Brewing Company has a 3.3/5 stars for its overall company culture rated by their employees

  Coors Brewing Company CEO
top
50%
CEO of Coors Brewing Company

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Coors Brewing Company scored a 23 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Coors Brewing Company would recommend the brand to a friend. ENPS measures how likely Coors Brewing Company employees would recommend working at Coors Brewing Company to a friend.

Net Promoter Score

23
NPS Score
54%Promoters
15%Passive
31%Detractors

Employee Net Promoter Score

-7
eNPS Score
43%Promoters
7%Passive
50%Detractors

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