28
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Cradlepoint, Inc.
Marketing or Exec? Claim Your Free Account
About Cradlepoint, Inc. Brand
Cradlepoint was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision to Connect Beyond the limits of wired networks. We help customers utilize 4G and 5G cellular technology to connect people, places, and things — anywhere. We’re at the forefront of Wireless WAN and 5G — the next big waves in networking — and we remain as hungry and humble as the day we started. If you’re eager to be part of something big, come join us. We’re hiring, and we’re looking in all corners of the world for the right talent to build our teams. More than 36,000 businesses and government agencies around the world, including many Global 2000 organizations and top public sector agencies, rely on Cradlepoint to keep mission-critical sites, points of commerce, field forces, vehicles, and IoT devices always connected. Cradlepoint was founded in 2006, acquired by Ericsson in 2020, and operates today as a standalone subsidiary within Ericsso
Brand at a Glance
81%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.6/5
Customer Service
Cradlepoint, Inc. CMO
Cradlepoint, Inc. NPS
Cradlepoint, Inc.'s Net Promoter Score (NPS) is a 28 with 55% Promoters, 18% Passives, and 27% Detractors. Net Promoter Score tracks whether Cradlepoint, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Cradlepoint, Inc. Overall NPS
| 55% | Promoters |
|---|---|
| 18% | Passives |
| 27% | Detractors |
Cradlepoint, Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Oct 2021 0 | Oct 2021 | 0 |
Jul 2022 33 | Jul 2022 | 33 |
Sep 2022 25 | Sep 2022 | 25 |
Oct 2022 20 | Oct 2022 | 20 |
Jan 2023 34 | Jan 2023 | 34 |
Oct 2023 43 | Oct 2023 | 43 |
Mar 2024 50 | Mar 2024 | 50 |
May 2024 33 | May 2024 | 33 |
Nov 2024 20 | Nov 2024 | 20 |
Mar 2025 27 | Mar 2025 | 27 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cradlepoint, Inc. NPS by Gender
Cradlepoint, Inc.'s NPS was rated 34 by Male customers on Comparably.
Male
34
Cradlepoint, Inc.'s NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
N/A
Cradlepoint, Inc.'s NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Cradlepoint, Inc. Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Cradlepoint, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cradlepoint, Inc. Customer Loyalty Score by Gender
Cradlepoint, Inc.'s Customer Loyalty score was rated 70 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Cradlepoint, Inc..
Male
70%
Yes
Female
N/A
Yes
Cradlepoint, Inc. Customer Loyalty Score by Industry
Cradlepoint, Inc.'s Customer Loyalty score was rated 78% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Cradlepoint, Inc. Product Quality
3.3/5
Cradlepoint, Inc. has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Cradlepoint, Inc. overall Product Quality score rated by its users and customers.
Cradlepoint, Inc. Product Information
Cradlepoint, Inc.’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Cradlepoint, Inc.'s product the highest.
- Website
- https://cradlepoint.com
- Company Size
- 1,001-5,000 Employees
Industry
Information Services
Tech
Business Services
Consumer Services
Quick Insights into Cradlepoint, Inc. Product Quality
Cradlepoint, Inc.'s Product Quality score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Cradlepoint, Inc. Product Quality.
Ranked Cradlepoint, Inc. Product Quality the Highest
Cradlepoint, Inc. Product Quality Score by Gender
Cradlepoint, Inc.'s Product Quality score was rated 3.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cradlepoint, Inc..
Male
3.8/5
Female
N/A
Cradlepoint, Inc. Product Quality Score by Industry
Cradlepoint, Inc.'s Product Quality score was rated 3.2 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Cradlepoint, Inc. Pricing
Cradlepoint, Inc. ROI & Value For Money
3.3/5
Cradlepoint, Inc. has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Cradlepoint, Inc. overall ROI score rated by its users and customers.
Cradlepoint, Inc. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Cradlepoint, Inc. ROI
Cradlepoint, Inc.'s ROI score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Cradlepoint, Inc. ROI score.
Ranked Cradlepoint, Inc. ROI the Highest
Cradlepoint, Inc. ROI Score by Gender
Cradlepoint, Inc.'s ROI score was rated 4.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cradlepoint, Inc..
Male
4.1/5
Female
N/A
Cradlepoint, Inc. ROI Score by Industry
Cradlepoint, Inc.'s ROI score was rated 3.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Cradlepoint, Inc. Customer Satisfaction (CSAT)
Cradlepoint, Inc. Customer Satisfaction (CSAT) Score
51 / 100
Cradlepoint, Inc. has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
13%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cradlepoint, Inc. Customer Satisfaction
Cradlepoint, Inc.'s Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Cradlepoint, Inc. Customer Satisfaction.
Ranked Cradlepoint, Inc. Customer Satisfaction the Highest
Cradlepoint, Inc. Customer Satisfaction Score by Gender
Cradlepoint, Inc.'s Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cradlepoint, Inc..
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Cradlepoint, Inc. Customer Satisfaction Score by Industry
Cradlepoint, Inc.'s Customer Satisfaction score was rated 50 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Cradlepoint, Inc. Customer Satisfaction Score by Industry",
"text": "Cradlepoint, Inc.'s Customer Satisfaction score was rated 50 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Cradlepoint, Inc.'s Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
}
]
}Cradlepoint, Inc. Customer Service
3.6/5
Cradlepoint, Inc. has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Cradlepoint, Inc. overall Customer Service score rated by its users and customers.
About Cradlepoint, Inc.'s Customer Service
Address
1111 W Jefferson Street, Boise, ID 83702-5389
Website
https://cradlepoint.com
Phone Number
1.855.813.3385
Cradlepoint, Inc.'s Social Links
Quick Insights into Cradlepoint, Inc. Customer Service
Cradlepoint, Inc.'s Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Cradlepoint, Inc. Customer Service score.
Ranked Cradlepoint, Inc. Customer Service the Highest
Cradlepoint, Inc. Customer Service Score by Gender
Cradlepoint, Inc.'s Customer Service score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cradlepoint, Inc..
Male
4.3/5
Female
N/A
Cradlepoint, Inc. Customer Service Score by Industry
Cradlepoint, Inc.'s Customer Service score was rated 3.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Cradlepoint, Inc. as an Employer
4.3/5
Cradlepoint, Inc. has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Cradlepoint, Inc. scored a 28 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Cradlepoint, Inc. would recommend the brand to a friend. ENPS measures how likely Cradlepoint, Inc. employees would recommend working at Cradlepoint, Inc. to a friend.
Net Promoter Score
28
NPS Score
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
