20
NPS
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Brand Page
Crayon
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About Crayon's Brand
Crayon is the established leader in the competitive intelligence software space. Founded in 2015, Crayon’s award-winning platform provides businesses with a complete, real-time picture of what their competitors are up to—delivering valuable insights to key departments in a range of accessible formats. So they can quickly see and seize opportunities, and build a sustainable business advantage.
Brand at a Glance
81%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.4/5
Customer Service
Crayon NPS
Crayon's Net Promoter Score (NPS) is a 20 with 60% Promoters, 0% Passives, and 40% Detractors. Net Promoter Score tracks whether Crayon's customers would recommend using the product based on a scale of -100 to 100.
Crayon Overall NPS
| 60% | Promoters |
|---|---|
| 0% | Passives |
| 40% | Detractors |
Crayon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Feb 2023 100 | Feb 2023 | 100 |
Apr 2023 50 | Apr 2023 | 50 |
May 2023 60 | May 2023 | 60 |
Sep 2023 33 | Sep 2023 | 33 |
Nov 2023 43 | Nov 2023 | 43 |
Mar 2024 50 | Mar 2024 | 50 |
Aug 2024 33 | Aug 2024 | 33 |
Oct 2025 20 | Oct 2025 | 20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Crayon Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Crayon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Crayon Product Quality
3.3/5
Crayon has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Crayon Product Information
Crayon’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.crayon.co/
- Company Size
- 51-200 Employees
Industry
Marketing, Advertising and Research
Crayon Pricing
Crayon ROI & Value For Money
3.1/5
Crayon has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Crayon Customer Satisfaction (CSAT)
Crayon Customer Satisfaction (CSAT) Score
63 / 100
Crayon has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
13%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Crayon Customer Service
3.4/5
Crayon has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Crayon's Customer Service
Address
268 Summer Street, Boston, MA 02115
Website
http://www.crayon.co/
Crayon as an Employer
3.0/5
Crayon has a 3.0/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Crayon scored a 20 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Crayon would recommend the brand to a friend. ENPS measures how likely Crayon employees would recommend working at Crayon to a friend.
Net Promoter Score
20
NPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 58% | Promoters |
|---|---|
| 9% | Passive |
| 33% | Detractors |
