

Credit Acceptance (NASDAQ: CACC) is a 1,300+ employee, Michigan-based indirect finance company with 2013 operating revenues of $682M.
Credit Acceptance's Net Promoter Score (NPS) is a -44 with 25% Promoters, 6% Passives, and 69% Detractors. Net Promoter Score tracks whether Credit Acceptance's customers would recommend using the product based on a scale of -100 to 100.
| 25% | Promoters |
|---|---|
| 6% | Passives |
| 69% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2023 -59 | Aug 2023 | -59 |
Sep 2023 -60 | Sep 2023 | -60 |
Oct 2023 -62 | Oct 2023 | -62 |
Dec 2023 -54 | Dec 2023 | -54 |
Jan 2024 -57 | Jan 2024 | -57 |
Feb 2024 -51 | Feb 2024 | -51 |
Mar 2024 -48 | Mar 2024 | -48 |
Apr 2024 -42 | Apr 2024 | -42 |
Jun 2024 -39 | Jun 2024 | -39 |
Jul 2024 -41 | Jul 2024 | -41 |
Sep 2024 -43 | Sep 2024 | -43 |
May 2026 -43 | May 2026 | -43 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Credit Acceptance's NPS 26 points higher than Female customers.
Credit Acceptance's NPS was rated -34 by Male customers on Comparably.
Credit Acceptance's NPS was rated -60 by Female customers on Comparably.
Credit Acceptance's NPS was rated -50 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Credit Acceptance's NPS was rated the highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
Out of the 2 Credit Acceptance customer reviews 1 was positive and 1 was constructive. Credit Acceptance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Credit Acceptance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Credit Acceptance's Customer Loyalty score 12% higher than Male customers.
Credit Acceptance's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Credit Acceptance's Customer Loyalty score was rated the highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Credit Acceptance has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Credit Acceptance’s product quality score is a 2.2 out of 5 as rated by its users and customers.
Credit Acceptance's Product Quality score was rated highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and rated lowest by customers who have used Credit Acceptance's products/services for 2 to 5 Years.
Female customers rated Credit Acceptance's Product Quality score 0.1 stars higher than Male customers.
Credit Acceptance's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Credit Acceptance's Product Quality score was rated the highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Credit Acceptance has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Credit Acceptance's ROI score was rated highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and rated lowest by customers who have used Credit Acceptance's products/services for 2 to 5 Years.
Male customers rated Credit Acceptance's ROI score 0.2 stars higher than Female customers.
Credit Acceptance's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Credit Acceptance's ROI score was rated the highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Credit Acceptance has an overall Customer Satisfaction score of 35 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Credit Acceptance's Customer Satisfaction score was rated highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and rated lowest by customers who have used Credit Acceptance's products/services for 2 to 5 Years.
Female customers rated Credit Acceptance's Customer Satisfaction score 7 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Credit Acceptance's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Credit Acceptance's Customer Satisfaction score was rated the highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Credit Acceptance has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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25505 West Twelve Mile Road, Southfield, MI
http://www.creditacceptance.com/
248-353-2700
Credit Acceptance's Customer Service score was rated highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and rated lowest by customers who have used Credit Acceptance's products/services for 2 to 5 Years.
Male customers rated Credit Acceptance's Customer Service score 0.2 stars higher than Female customers.
Credit Acceptance's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Credit Acceptance's Customer Service score was rated the highest by customers who have used Credit Acceptance's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Credit Acceptance has a 4.3/5 stars for its overall company culture rated by their employees

Credit Acceptance scored a -44 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Credit Acceptance would recommend the brand to a friend. ENPS measures how likely Credit Acceptance employees would recommend working at Credit Acceptance to a friend.
| 25% | Promoters |
|---|---|
| 6% | Passive |
| 69% | Detractors |
| 50% | Promoters |
|---|---|
| 11% | Passive |
| 39% | Detractors |