10
NPS
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Criteo
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About Criteo's Brand
Criteo is a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through our world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. We help thousands of brands, publishers, and retailers reach and monetize audiences and are committed to supporting a fair and open internet that enables discovery, innovation, and choice. Criteo is headquartered in Paris, France, and has offices around the world where our incredible team collaborates to create an open and inclusive environment. We build together, accomplish together, celebrate together—and we do the right thing to create a sustainable impact for our customers, our industry, and the people we serve
Brand at a Glance
73%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Criteo NPS
Criteo's Net Promoter Score (NPS) is a 10 with 42% Promoters, 26% Passives, and 32% Detractors. Net Promoter Score tracks whether Criteo's customers would recommend using the product based on a scale of -100 to 100.
Criteo Overall NPS
| 42% | Promoters |
|---|---|
| 26% | Passives |
| 32% | Detractors |
Criteo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 21 | Aug 2021 | 21 |
Oct 2021 24 | Oct 2021 | 24 |
Nov 2021 22 | Nov 2021 | 22 |
Dec 2021 20 | Dec 2021 | 20 |
Mar 2022 18 | Mar 2022 | 18 |
Apr 2022 15 | Apr 2022 | 15 |
May 2022 13 | May 2022 | 13 |
Jun 2022 11 | Jun 2022 | 11 |
Oct 2023 12 | Oct 2023 | 12 |
Apr 2024 14 | Apr 2024 | 14 |
May 2024 11 | May 2024 | 11 |
Jul 2024 10 | Jul 2024 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Criteo NPS by Gender
Criteo's NPS was rated 16 by Male customers on Comparably.
Male
16
Criteo's NPS was rated 16 by Male customers on Comparably.
33%
Promoters
50%
Passives
17%
Detractors
Female
N/A
Criteo's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Criteo NPS by Age
Criteo's NPS was rated 0 points by customers ages 31-35 on Comparably.
Criteo NPS by Usage
Criteo's NPS was rated the highest by customers who have used Criteo's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Criteo Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Criteo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Criteo Customer Loyalty Score by Gender
Criteo's Customer Loyalty score was rated 85 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Criteo.
Male
85%
Yes
Female
N/A
Yes
Criteo Customer Loyalty Score by Age
Criteo's Customer Loyalty score was rated 70% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Criteo.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
Criteo Customer Loyalty Score by Usage
Criteo's Customer Loyalty score was rated the highest by customers who have used Criteo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Criteo Customer Loyalty Score by Industry
Criteo's Customer Loyalty score was rated 85% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Criteo Product Quality
3.6/5
Criteo has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Criteo's overall Product Quality score rated by its users and customers.
Criteo Product Information
Criteo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Criteo supports Web devices and offers products for small, medium, and large sized businesses.
Criteo’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Criteo's product the highest. Reviewers from the Education industry rated Criteo the lowest at 3.
- Website
- http://www.criteo.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AdTech
Ecommerce and Marketplaces
Languages Supported
English
French
German
Spanish
Japanese
Irish
Product Type
Personalization and Behavioral Targeting Software
Facebook App Software
Social Media Marketing Software
Advertising Software
Campaign Management Software
Predictive Analytics Software
Retargeting Software
Quick Insights into Criteo Product Quality
Criteo's Product Quality score was rated highest by customers who have used Criteo's products/services for 5 to 10 Years, and rated lowest by customers who have used Criteo's products/services for 1 to 2 Years.
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Ranked Criteo Product Quality the Highest
Ranked Criteo Product Quality the Lowest
Criteo Product Quality Score by Gender
Criteo's Product Quality score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Criteo.
Male
3.6/5
Female
N/A
Criteo Product Quality Score by Age
Criteo's Product Quality score was rated 3.5 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Criteo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
Criteo Product Quality Score by Usage
Criteo's Product Quality score was rated the highest by customers who have used Criteo's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Criteo Product Quality Score by Industry
Criteo's Product Quality score was rated the highest by Retail industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Criteo Pricing
Criteo ROI & Value For Money
3.7/5
Criteo has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Criteo's overall ROI score rated by its users and customers.
Criteo Pricing Plans
Criteo has a pricing structure that accommodates small, medium, and large businesses. Starting from $1, Criteo uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Retail industry think that they had the lowest ROI from Criteo.
Who Uses Criteo?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Criteo ROI
Criteo's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Criteo's products/services for 2 to 5 Years.
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Ranked Criteo ROI the Highest
Ranked Criteo ROI the Lowest
Criteo ROI Score by Gender
Criteo's ROI score was rated 3.7 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Criteo.
Male
3.7/5
Female
N/A
Criteo ROI Score by Age
Criteo's ROI score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Criteo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
Criteo ROI Score by Usage
Criteo's ROI score was rated the highest by customers who have used Criteo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Criteo ROI Score by Industry
Criteo's ROI score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Criteo Customer Satisfaction (CSAT)
Criteo Customer Satisfaction (CSAT) Score
61 / 100
Criteo has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
15%
Satisfied
46%
Neither Satisfied nor Dissatisfied
31%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Criteo Customer Satisfaction
Criteo's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Criteo's Customer Satisfaction.
Ranked Criteo Customer Satisfaction the Highest
Criteo Customer Satisfaction Score by Gender
Criteo's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Criteo.
100 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 100% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Criteo Customer Service
3.6/5
Criteo has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Criteo's overall Customer Service score rated by its users and customers.
About Criteo's Customer Service
Address
387 Park Ave S, New York City, NY 10016
Website
http://www.criteo.com/
Phone Number
+1 646-410-0400
Criteo's Social Links
Quick Insights into Criteo Customer Service
Criteo's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers who have used Criteo's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Criteo's Customer Service score.
Ranked Criteo Customer Service the Highest
Ranked Criteo Customer Service the Lowest
Criteo Customer Service Score by Gender
Criteo's Customer Service score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Criteo.
Male
3.6/5
Female
N/A
Criteo Customer Service Score by Age
Criteo's Customer Service score was rated 3.8 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Criteo.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.8 | 31-35 | 3.8 |
Criteo Customer Service Score by Usage
Criteo's Customer Service score was rated the highest by customers who have used Criteo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Criteo Customer Service Score by Industry
Criteo's Customer Service score was rated 3.6 stars by Tech industry customers.
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Criteo as an Employer
4.2/5
Criteo has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Criteo scored a 10 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Criteo would recommend the brand to a friend. ENPS measures how likely Criteo employees would recommend working at Criteo to a friend.
Net Promoter Score
10
NPS Score
| 42% | Promoters |
|---|---|
| 26% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 49% | Promoters |
|---|---|
| 30% | Passive |
| 21% | Detractors |
