-10
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Crossmark
Marketing or Exec? Claim Your Free Account
About Crossmark's Brand
Crossmark
Brand at a Glance
90%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Crossmark NPS
Crossmark's Net Promoter Score (NPS) is a -10 with 36% Promoters, 18% Passives, and 46% Detractors. Net Promoter Score tracks whether Crossmark's customers would recommend using the product based on a scale of -100 to 100.
Crossmark Overall NPS
| 36% | Promoters |
|---|---|
| 18% | Passives |
| 46% | Detractors |
Crossmark NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -24 | Oct 2022 | -24 |
Dec 2022 -27 | Dec 2022 | -27 |
Jan 2023 -12 | Jan 2023 | -12 |
Mar 2023 -17 | Mar 2023 | -17 |
May 2023 -12 | May 2023 | -12 |
Jul 2023 -15 | Jul 2023 | -15 |
Aug 2023 -19 | Aug 2023 | -19 |
Nov 2023 -14 | Nov 2023 | -14 |
May 2024 -13 | May 2024 | -13 |
Aug 2024 -16 | Aug 2024 | -16 |
Apr 2025 -15 | Apr 2025 | -15 |
May 2025 -12 | May 2025 | -12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Crossmark NPS by Gender
Male customers rated Crossmark's NPS 59 points higher than Female customers.
Male
25
Crossmark's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
-34
Crossmark's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Crossmark NPS by Ethnicity
Crossmark's NPS was rated -14 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -14 | Caucasian | -14 |
Crossmark NPS by Age
Crossmark's NPS was rated -67 points by customers ages 31-35 on Comparably.
Crossmark NPS by Usage
Crossmark's NPS was rated 0 points by customers who have used Crossmark's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
Crossmark Customer Reviews
Out of the 2 Crossmark customer reviews 1 was positive and 1 was constructive. Crossmark customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Crossmark Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Crossmark users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Crossmark Customer Loyalty Score by Gender
Male customers rated Crossmark's Customer Loyalty score 30% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Crossmark.
Male
100%
Yes
Female
70%
Yes
Crossmark Customer Loyalty Score by Ethnicity
Crossmark's Customer Loyalty score was rated 87% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Crossmark.
87
out of 100
Caucasian
Crossmark Customer Loyalty Score by Age
Crossmark's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Crossmark.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
Crossmark Customer Loyalty Score by Usage
Crossmark's Customer Loyalty score was rated 100% by customers who have used Crossmark's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Crossmark Product Quality
3.2/5
Crossmark has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Crossmark's overall Product Quality score rated by its users and customers.
Crossmark Product Information
Crossmark’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.crossmark.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Quick Insights into Crossmark Product Quality
Crossmark's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Crossmark's Product Quality.
Ranked Crossmark Product Quality the Highest
Ranked Crossmark Product Quality the Lowest
Crossmark Product Quality Score by Gender
Male customers rated Crossmark's Product Quality score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Crossmark.
Male
3.4/5
Female
3/5
Crossmark Product Quality Score by Ethnicity
Crossmark's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Crossmark.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Crossmark Product Quality Score by Age
Crossmark's Product Quality score was rated 2 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Crossmark.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
Crossmark Product Quality Score by Usage
Crossmark's Product Quality score was rated 3.2 stars by customers who have used Crossmark's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Crossmark Pricing
Crossmark ROI & Value For Money
3.3/5
Crossmark has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Crossmark's overall ROI score rated by its users and customers.
Quick Insights into Crossmark ROI
Crossmark's ROI score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Crossmark's ROI score.
Ranked Crossmark ROI the Highest
Ranked Crossmark ROI the Lowest
Crossmark ROI Score by Gender
Male customers rated Crossmark's ROI score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Crossmark.
Male
3.4/5
Female
3/5
Crossmark ROI Score by Ethnicity
Crossmark's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Crossmark.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Crossmark ROI Score by Age
Crossmark's ROI score was rated 1.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Crossmark.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.6 | 31-35 | 1.6 |
Crossmark ROI Score by Usage
Crossmark's ROI score was rated 3 stars by customers who have used Crossmark's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Crossmark Customer Satisfaction (CSAT)
Crossmark Customer Satisfaction (CSAT) Score
40 / 100
Crossmark has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Crossmark Customer Satisfaction
Crossmark's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Crossmark's Customer Satisfaction.
Ranked Crossmark Customer Satisfaction the Highest
Crossmark Customer Satisfaction Score by Gender
Crossmark's Customer Satisfaction score was rated 75 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Crossmark.
75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Crossmark Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Crossmark's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Crossmark.
50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Crossmark Customer Satisfaction Score by Age
Crossmark's Customer Satisfaction score was rated 33 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Crossmark.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% |
Crossmark Customer Satisfaction Score by Usage
Crossmark's Customer Satisfaction score was rated 60 points by customers who have used Crossmark's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Crossmark Customer Service
3.3/5
Crossmark has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Crossmark's overall Customer Service score rated by its users and customers.
About Crossmark's Customer Service
Address
Plano, TX
Website
http://www.crossmark.com
Quick Insights into Crossmark Customer Service
Crossmark's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Crossmark's Customer Service score.
Ranked Crossmark Customer Service the Highest
Ranked Crossmark Customer Service the Lowest
Crossmark Customer Service Score by Gender
Male customers rated Crossmark's Customer Service score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Crossmark.
Male
3.4/5
Female
3/5
Crossmark Customer Service Score by Ethnicity
Crossmark's Customer Service score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Crossmark.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Crossmark Customer Service Score by Age
Crossmark's Customer Service score was rated 1.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Crossmark.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.6 | 31-35 | 1.6 |
Crossmark Customer Service Score by Usage
Crossmark's Customer Service score was rated 3 stars by customers who have used Crossmark's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Crossmark as an Employer
Consumer vs. Employees
Crossmark scored a -10 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Crossmark would recommend the brand to a friend. ENPS measures how likely Crossmark employees would recommend working at Crossmark to a friend.
Net Promoter Score
-10
NPS Score
| 36% | Promoters |
|---|---|
| 18% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 35% | Promoters |
|---|---|
| 16% | Passive |
| 49% | Detractors |
