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Crunchbase's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether Crunchbase's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 25% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 33 | Aug 2020 | 33 |
Sep 2020 50 | Sep 2020 | 50 |
Feb 2021 20 | Feb 2021 | 20 |
Apr 2021 0 | Apr 2021 | 0 |
Aug 2021 0 | Aug 2021 | 0 |
Dec 2021 11 | Dec 2021 | 11 |
Jan 2022 9 | Jan 2022 | 9 |
Apr 2022 16 | Apr 2022 | 16 |
Sep 2022 23 | Sep 2022 | 23 |
Dec 2022 29 | Dec 2022 | 29 |
Mar 2023 19 | Mar 2023 | 19 |
Feb 2024 25 | Feb 2024 | 25 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Crunchbase users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Crunchbase's Customer Loyalty score was rated 70% by Tech industry customers.
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Crunchbase has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Crunchbase’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Crunchbase's product the highest.
Crunchbase's Product Quality score was rated highest by customers from the Tech industry.
Crunchbase's Product Quality score was rated 4 stars by Tech industry customers.
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Crunchbase has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Crunchbase's ROI score was rated highest by customers from the Tech industry.
Crunchbase's ROI score was rated 3.6 stars by Tech industry customers.
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Crunchbase has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Crunchbase has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Crunchbase's Customer Service score was rated highest by customers from the Tech industry.
Crunchbase's Customer Service score was rated 4.1 stars by Tech industry customers.
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Crunchbase has a 3.6/5 stars for its overall company culture rated by their employees

Crunchbase scored a 25 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Crunchbase would recommend the brand to a friend. ENPS measures how likely Crunchbase employees would recommend working at Crunchbase to a friend.
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
| 52% | Promoters |
|---|---|
| 10% | Passive |
| 38% | Detractors |