

Crunchyroll is a video service provider for Japanese animated productions and Asian media services.
Crunchyroll's Net Promoter Score (NPS) is a -1 with 37% Promoters, 25% Passives, and 38% Detractors. Net Promoter Score tracks whether Crunchyroll's customers would recommend using the product based on a scale of -100 to 100.
| 37% | Promoters |
|---|---|
| 25% | Passives |
| 38% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 8 | Jul 2024 | 8 |
Sep 2024 6 | Sep 2024 | 6 |
Oct 2024 5 | Oct 2024 | 5 |
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 4 | Dec 2024 | 4 |
Jan 2025 5 | Jan 2025 | 5 |
Feb 2025 4 | Feb 2025 | 4 |
Mar 2025 2 | Mar 2025 | 2 |
Apr 2025 1 | Apr 2025 | 1 |
Aug 2025 2 | Aug 2025 | 2 |
Oct 2025 2 | Oct 2025 | 2 |
Nov 2025 -1 | Nov 2025 | -1 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Crunchyroll's NPS 45 points higher than Female customers.
Crunchyroll's NPS was rated 12 by Male customers on Comparably.
Crunchyroll's NPS was rated -33 by Female customers on Comparably.
Crunchyroll's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
African American/Black -17 | African American/Black | -17 |
Crunchyroll's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Crunchyroll's NPS was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -10 | 1 to 2 Years | -10 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Out of the 5 Crunchyroll customer reviews 3 were positive and 2 were constructive. Crunchyroll customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Crunchyroll users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Crunchyroll's Customer Loyalty score 9% higher than Female customers.
Crunchyroll's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Crunchyroll's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 82% | 26-30 | 82% |
Crunchyroll's Customer Loyalty score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Crunchyroll's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Crunchyroll has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Crunchyroll’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Crunchyroll's product the highest. Reviewers from the Arts and Entertainment industry rated Crunchyroll the lowest at 3.3.
Crunchyroll's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Female customers.
Male customers rated Crunchyroll's Product Quality score 0.7 stars higher than Female customers.
Crunchyroll's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.6 | African American/Black | 3.6 |
Crunchyroll's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
Crunchyroll's Product Quality score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Crunchyroll's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Crunchyroll has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Crunchyroll.
Crunchyroll's ROI score was rated highest by customers from the Tech industry, and rated lowest by Female customers.
Male customers rated Crunchyroll's ROI score 1.1 stars higher than Female customers.
Crunchyroll's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Crunchyroll's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.6 | 26-30 | 3.6 |
Crunchyroll's ROI score was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Crunchyroll's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Crunchyroll has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Crunchyroll's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
Male customers rated Crunchyroll's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 63% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 17% |
Crunchyroll's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Crunchyroll's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
Crunchyroll's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Crunchyroll's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 60% |
Crunchyroll's Customer Satisfaction score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Crunchyroll's Customer Satisfaction score was rated 80 points by both Arts and Entertainment and Tech industry customers.
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}Crunchyroll has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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San Francisco, CA
http://www.crunchyroll.com
Crunchyroll's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Female customers.
Male customers rated Crunchyroll's Customer Service score 0.6 stars higher than Female customers.
Crunchyroll's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Crunchyroll's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
Crunchyroll's Customer Service score was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Crunchyroll's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Crunchyroll has a 2.3/5 stars for its overall company culture rated by their employees

Crunchyroll scored a -1 for Net Promoter Score and a -70 for Employee Net Promoter Score. NPS gauges how likely a customer of Crunchyroll would recommend the brand to a friend. ENPS measures how likely Crunchyroll employees would recommend working at Crunchyroll to a friend.
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
| 13% | Promoters |
|---|---|
| 4% | Passive |
| 83% | Detractors |