Crunchyroll NPS & Customer Reviews | Comparably
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Crunchyroll
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About Crunchyroll's Brand

Crunchyroll is a video service provider for Japanese animated productions and Asian media services.

Brand at a Glance

73%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service

Crunchyroll NPS

Crunchyroll's Net Promoter Score (NPS) is a -1 with 37% Promoters, 25% Passives, and 38% Detractors. Net Promoter Score tracks whether Crunchyroll's customers would recommend using the product based on a scale of -100 to 100.

Crunchyroll Overall NPS

-1
NPS
37%Promoters
25%Passives
38%Detractors
Crunchyroll Overall NPS

Crunchyroll NPS Trend

-100
-50
0
50
100
Jul 2024
8
Jul 20248
Sep 2024
6
Sep 20246
Oct 2024
5
Oct 20245
Nov 2024
3
Nov 20243
Dec 2024
4
Dec 20244
Jan 2025
5
Jan 20255
Feb 2025
4
Feb 20254
Mar 2025
2
Mar 20252
Apr 2025
1
Apr 20251
Aug 2025
2
Aug 20252
Oct 2025
2
Oct 20252
Nov 2025
-1
Nov 2025-1

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Crunchyroll NPS by Gender

Male customers rated Crunchyroll's NPS 45 points higher than Female customers.

Male

12

Crunchyroll's NPS was rated 12 by Male customers on Comparably.

47%
Promoters
18%
Passives
35%
Detractors

Female

-33

Crunchyroll's NPS was rated -33 by Female customers on Comparably.

17%
Promoters
33%
Passives
50%
Detractors

Crunchyroll NPS by Ethnicity

Crunchyroll's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-40
Caucasian-40
Hispanic or Latino
49
Hispanic or Latino49
African American/Black
-17
African American/Black-17

Crunchyroll NPS by Age

Crunchyroll's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
56%
Passives
11%
Detractors
33%
18-2556%11%33%
Promoters
40%
Passives
40%
Detractors
20%
26-3040%40%20%

Crunchyroll NPS by Usage

Crunchyroll's NPS was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
1 to 2 Years
-10
1 to 2 Years-10
2 to 5 Years
0
2 to 5 Years0

Crunchyroll Customer Reviews

Out of the 5 Crunchyroll customer reviews 3 were positive and 2 were constructive. Crunchyroll customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
The English Voice Localizers have changed the translation of the anime shows. They have deliberately altered the original dialogue to further pursue their own ideology, instead of just translating the original dialogue. I have paid for this content that was falsely advertised.
What do you value most about this brand?
They're commitment to the anime industry
What can this brand most improve?
The interface could be updated
What do you value most about this brand?
Innovative new products and quality content
What do you value most about this brand?
Good quality content for a good price

Crunchyroll Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Crunchyroll users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73
73%
27
27%
Crunchyroll Customer Loyalty

Crunchyroll Customer Loyalty Score by Gender

Male customers rated Crunchyroll's Customer Loyalty score 9% higher than Female customers.

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Male
79%
Yes
Female
70%
Yes

Crunchyroll Customer Loyalty Score by Ethnicity

Crunchyroll's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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46
out of 100
Caucasian
85
out of 100
Hispanic or Latino
85
out of 100
African American/Black

Crunchyroll Customer Loyalty Score by Age

Crunchyroll's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
90%
18-2590%
26-30
82%
26-3082%

Crunchyroll Customer Loyalty Score by Usage

Crunchyroll's Customer Loyalty score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
73%
2 to 5 Years
70%

Crunchyroll Customer Loyalty Score by Industry

Crunchyroll's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
85%
Arts and Entertainment
82%

Crunchyroll Product Quality

3.6/5

Crunchyroll has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Crunchyroll Product Information

Crunchyroll’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Crunchyroll's product the highest. Reviewers from the Arts and Entertainment industry rated Crunchyroll the lowest at 3.3.

Website
http://www.crunchyroll.com
Company Size
51-200 Employees

Industry

Tech
Consumer Services
Content
Media
SaaS
Sports & Entertainment

Quick Insights into Crunchyroll Product Quality

Crunchyroll's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Female customers.

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Ranked Crunchyroll Product Quality the Highest

Tech
4.2
26-30
3.9
Hispanic or Latino
3.9

Ranked Crunchyroll Product Quality the Lowest

Caucasian
3.6
Arts and Entertainment
3.3
Female
3.2

Crunchyroll Product Quality Score by Gender

Male customers rated Crunchyroll's Product Quality score 0.7 stars higher than Female customers.

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Male

3.9/5

Female

3.2/5

Crunchyroll Product Quality Score by Ethnicity

Crunchyroll's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Hispanic or Latino
3.9
Hispanic or Latino3.9
African American/Black
3.6
African American/Black3.6

Crunchyroll Product Quality Score by Age

Crunchyroll's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.9
26-303.9

Crunchyroll Product Quality Score by Usage

Crunchyroll's Product Quality score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
3.8
2 to 5 Years
3.7

Crunchyroll Product Quality Score by Industry

Crunchyroll's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
4.2
Arts and Entertainment
3.3

Crunchyroll Pricing

Crunchyroll ROI & Value For Money

3.5/5

Crunchyroll has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Crunchyroll Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Crunchyroll.

Quick Insights into Crunchyroll ROI

Crunchyroll's ROI score was rated highest by customers from the Tech industry, and rated lowest by Female customers.

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Ranked Crunchyroll ROI the Highest

Tech
4
18-25
3.8
Hispanic or Latino
3.7

Ranked Crunchyroll ROI the Lowest

1 to 2 Years
3
Caucasian
2.8
Female
2.6

Crunchyroll ROI Score by Gender

Male customers rated Crunchyroll's ROI score 1.1 stars higher than Female customers.

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Male

3.7/5

Female

2.6/5

Crunchyroll ROI Score by Ethnicity

Crunchyroll's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
3.7
Hispanic or Latino3.7
African American/Black
3.5
African American/Black3.5

Crunchyroll ROI Score by Age

Crunchyroll's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.6
26-303.6

Crunchyroll ROI Score by Usage

Crunchyroll's ROI score was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3
2 to 5 Years
3.4

Crunchyroll ROI Score by Industry

Crunchyroll's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
4
Arts and Entertainment
3.3

Crunchyroll Customer Satisfaction (CSAT)

Crunchyroll Customer Satisfaction (CSAT) Score

67 / 100

Crunchyroll has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied46%
Satisfied21%
Neither Satisfied nor Dissatisfied12%
Dissatisfied3%
Very Dissatisfied18%
Very Satisfied
46%
Satisfied
21%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Crunchyroll Customer Satisfaction

Crunchyroll's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.

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Ranked Crunchyroll Customer Satisfaction the Highest

18-25
88%
Hispanic or Latino
84%
Arts and Entertainment
80%

Ranked Crunchyroll Customer Satisfaction the Lowest

Female
66%
26-30
60%
Caucasian
40%

Crunchyroll Customer Satisfaction Score by Gender

Male customers rated Crunchyroll's Customer Satisfaction score 3 points higher than Female customers.

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69 / 100
Male
Very Satisfied
63%
Satisfied
6%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
12%
66 / 100
Female
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
17%

Crunchyroll Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Crunchyroll's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.

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40 / 100
Very Satisfied40%
Satisfied0%
Neither Satisfied nor Dissatisfied40%
Dissatisfied20%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

Crunchyroll's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.

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84 / 100
Very Satisfied67%
Satisfied17%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied16%
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%

CSAT according to African American/Black

Crunchyroll's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100
Very Satisfied40%
Satisfied40%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%

Crunchyroll Customer Satisfaction Score by Age

Crunchyroll's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
20
40
60
80
100
18-25 CSAT Score
88%
Very Satisfied
63%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
0%
18-2588%
26-30 CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
26-3060%

Crunchyroll Customer Satisfaction Score by Usage

Crunchyroll's Customer Satisfaction score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
70
2 to 5 Years
67

Crunchyroll Customer Satisfaction Score by Industry

Crunchyroll's Customer Satisfaction score was rated 80 points by both Arts and Entertainment and Tech industry customers.

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Tech
80
Arts and Entertainment
80

Crunchyroll Customer Service

3.6/5

Crunchyroll has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Crunchyroll's Customer Service

Address

San Francisco, CA


Website

http://www.crunchyroll.com

Quick Insights into Crunchyroll Customer Service

Crunchyroll's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Female customers.

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Ranked Crunchyroll Customer Service the Highest

Tech
4
18-25
3.9
African American/Black
3.7

Ranked Crunchyroll Customer Service the Lowest

Caucasian
3.5
1 to 2 Years
3.3
Female
3.1

Crunchyroll Customer Service Score by Gender

Male customers rated Crunchyroll's Customer Service score 0.6 stars higher than Female customers.

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Male

3.7/5

Female

3.1/5

Crunchyroll Customer Service Score by Ethnicity

Crunchyroll's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
3.7
African American/Black3.7

Crunchyroll Customer Service Score by Age

Crunchyroll's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
3.7
26-303.7

Crunchyroll Customer Service Score by Usage

Crunchyroll's Customer Service score was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3.3
2 to 5 Years
3.6

Crunchyroll Customer Service Score by Industry

Crunchyroll's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
4
Arts and Entertainment
3.6

Crunchyroll as an Employer

2.3/5

Crunchyroll has a 2.3/5 stars for its overall company culture rated by their employees

  Crunchyroll CEO
bottom
5%
CEO of Crunchyroll

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Crunchyroll scored a -1 for Net Promoter Score and a -70 for Employee Net Promoter Score. NPS gauges how likely a customer of Crunchyroll would recommend the brand to a friend. ENPS measures how likely Crunchyroll employees would recommend working at Crunchyroll to a friend.

Net Promoter Score

-1
NPS Score
37%Promoters
25%Passive
38%Detractors

Employee Net Promoter Score

-70
eNPS Score
13%Promoters
4%Passive
83%Detractors

Global Ranking Snapshot

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