1
NPS
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Crunchyroll
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About Crunchyroll's Brand
Crunchyroll is a video service provider for Japanese animated productions and Asian media services.
Brand at a Glance
70%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Crunchyroll NPS
Crunchyroll's Net Promoter Score (NPS) is a 1 with 39% Promoters, 23% Passives, and 38% Detractors. Net Promoter Score tracks whether Crunchyroll's customers would recommend using the product based on a scale of -100 to 100.
Crunchyroll Overall NPS
| 39% | Promoters |
|---|---|
| 23% | Passives |
| 38% | Detractors |
Crunchyroll NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 4 | Dec 2024 | 4 |
Jan 2025 5 | Jan 2025 | 5 |
Feb 2025 4 | Feb 2025 | 4 |
Mar 2025 2 | Mar 2025 | 2 |
Apr 2025 1 | Apr 2025 | 1 |
Aug 2025 2 | Aug 2025 | 2 |
Oct 2025 2 | Oct 2025 | 2 |
Nov 2025 -1 | Nov 2025 | -1 |
Mar 2026 0 | Mar 2026 | 0 |
Apr 2026 2 | Apr 2026 | 2 |
May 2026 0 | May 2026 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Crunchyroll NPS by Gender
Male customers rated Crunchyroll's NPS 33 points higher than Female customers.
Male
0
Crunchyroll's NPS was rated by Male customers on Comparably.
42%
Promoters
16%
Passives
42%
Detractors
Female
-33
Crunchyroll's NPS was rated -33 by Female customers on Comparably.
17%
Promoters
33%
Passives
50%
Detractors
Crunchyroll NPS by Ethnicity
Crunchyroll's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
African American/Black -17 | African American/Black | -17 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Crunchyroll NPS by Age
Crunchyroll's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Crunchyroll NPS by Usage
Crunchyroll's NPS was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -18 | 1 to 2 Years | -18 |
2 to 5 Years -10 | 2 to 5 Years | -10 |
Crunchyroll Customer Reviews
Out of the 5 Crunchyroll customer reviews 3 were positive and 2 were constructive. Crunchyroll customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Crunchyroll Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Crunchyroll users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Crunchyroll Customer Loyalty Score by Gender
Male customers rated Crunchyroll's Customer Loyalty score 2% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Crunchyroll.
Male
72%
Yes
Female
70%
Yes
Crunchyroll Customer Loyalty Score by Ethnicity
Crunchyroll's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Crunchyroll.
46
out of 100
Caucasian
85
out of 100
Hispanic or Latino
85
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
Crunchyroll Customer Loyalty Score by Age
Crunchyroll's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Crunchyroll.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 70% | 26-30 | 70% |
Crunchyroll Customer Loyalty Score by Usage
Crunchyroll's Customer Loyalty score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Crunchyroll Customer Loyalty Score by Industry
Crunchyroll's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Crunchyroll Product Quality
3.5/5
Crunchyroll has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Crunchyroll's overall Product Quality score rated by its users and customers.
Crunchyroll Product Information
Crunchyroll’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Crunchyroll's product the highest. Reviewers from the Arts and Entertainment industry rated Crunchyroll the lowest at 3.3.
- Website
- http://www.crunchyroll.com
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Services
Content
Media
SaaS
Sports & Entertainment
Quick Insights into Crunchyroll Product Quality
Crunchyroll's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Crunchyroll's Product Quality.
Ranked Crunchyroll Product Quality the Highest
Ranked Crunchyroll Product Quality the Lowest
Crunchyroll Product Quality Score by Gender
Male customers rated Crunchyroll's Product Quality score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Crunchyroll.
Male
3.6/5
Female
3.2/5
Crunchyroll Product Quality Score by Ethnicity
Crunchyroll's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Crunchyroll.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Crunchyroll Product Quality Score by Age
Crunchyroll's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Crunchyroll.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.6 | 26-30 | 3.6 |
Crunchyroll Product Quality Score by Usage
Crunchyroll's Product Quality score was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Crunchyroll Product Quality Score by Industry
Crunchyroll's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Crunchyroll Pricing
Crunchyroll ROI & Value For Money
3.4/5
Crunchyroll has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Crunchyroll's overall ROI score rated by its users and customers.
Crunchyroll Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Crunchyroll.
Quick Insights into Crunchyroll ROI
Crunchyroll's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
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Ranked Crunchyroll ROI the Highest
Ranked Crunchyroll ROI the Lowest
Crunchyroll ROI Score by Gender
Male customers rated Crunchyroll's ROI score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Crunchyroll.
Male
3.5/5
Female
2.6/5
Crunchyroll ROI Score by Ethnicity
Crunchyroll's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Crunchyroll.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Crunchyroll ROI Score by Age
Crunchyroll's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Crunchyroll.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.4 | 26-30 | 3.4 |
Crunchyroll ROI Score by Usage
Crunchyroll's ROI score was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Crunchyroll ROI Score by Industry
Crunchyroll's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Crunchyroll Customer Satisfaction (CSAT)
Crunchyroll Customer Satisfaction (CSAT) Score
64 / 100
Crunchyroll has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
20%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
3%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Crunchyroll Customer Satisfaction
Crunchyroll's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by Caucasian customers.
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Ranked Crunchyroll Customer Satisfaction the Highest
Ranked Crunchyroll Customer Satisfaction the Lowest
Crunchyroll Customer Satisfaction Score by Gender
Female customers rated Crunchyroll's Customer Satisfaction score 5 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Crunchyroll.
61 / 100
MaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 17% |
Crunchyroll Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Crunchyroll's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Crunchyroll.
40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Crunchyroll's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Crunchyroll.
83 / 100
Very Satisfied
67%
Satisfied
16%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to African American/Black
Crunchyroll's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Crunchyroll.
80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Crunchyroll's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Crunchyroll.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
Crunchyroll Customer Satisfaction Score by Age
Crunchyroll's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Crunchyroll.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 50% |
Crunchyroll Customer Satisfaction Score by Usage
Crunchyroll's Customer Satisfaction score was rated the highest by customers who have used Crunchyroll's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Crunchyroll Customer Satisfaction Score by Industry
Crunchyroll's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Crunchyroll Customer Service
3.5/5
Crunchyroll has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Crunchyroll's overall Customer Service score rated by its users and customers.
About Crunchyroll's Customer Service
Address
San Francisco, CA
Website
http://www.crunchyroll.com
Quick Insights into Crunchyroll Customer Service
Crunchyroll's Customer Service score was rated highest by African American/Black customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Crunchyroll's Customer Service score.
Ranked Crunchyroll Customer Service the Highest
Ranked Crunchyroll Customer Service the Lowest
Crunchyroll Customer Service Score by Gender
Male customers rated Crunchyroll's Customer Service score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Crunchyroll.
Male
3.4/5
Female
3.1/5
Crunchyroll Customer Service Score by Ethnicity
Crunchyroll's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Crunchyroll.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Crunchyroll Customer Service Score by Age
Crunchyroll's Customer Service score was rated 3.5 stars by customers ages 18-25 and customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Crunchyroll.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.5 | 26-30 | 3.5 |
Crunchyroll Customer Service Score by Usage
Crunchyroll's Customer Service score was rated the highest by customers who have used Crunchyroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Crunchyroll Customer Service Score by Industry
Crunchyroll's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Crunchyroll as an Employer
2.3/5
Crunchyroll has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Crunchyroll scored a 1 for Net Promoter Score and a -70 for Employee Net Promoter Score. NPS gauges how likely a customer of Crunchyroll would recommend the brand to a friend. ENPS measures how likely Crunchyroll employees would recommend working at Crunchyroll to a friend.
Net Promoter Score
1
NPS Score
| 39% | Promoters |
|---|---|
| 23% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-70
eNPS Score
| 13% | Promoters |
|---|---|
| 4% | Passive |
| 83% | Detractors |
