-32
NPS
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CUNA Mutual Group
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About CUNA Mutual Group's Brand
Insurance
Brand at a Glance
90%
Customer Loyalty
3.2/5
Product Quality
3.4/5
Pricing
3.2/5
Customer Service
CUNA Mutual Group NPS
CUNA Mutual Group's Net Promoter Score (NPS) is a -32 with 30% Promoters, 8% Passives, and 62% Detractors. Net Promoter Score tracks whether CUNA Mutual Group's customers would recommend using the product based on a scale of -100 to 100.
CUNA Mutual Group Overall NPS
| 30% | Promoters |
|---|---|
| 8% | Passives |
| 62% | Detractors |
CUNA Mutual Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 -100 | Jun 2021 | -100 |
Jul 2021 -33 | Jul 2021 | -33 |
Sep 2021 -50 | Sep 2021 | -50 |
Oct 2021 -60 | Oct 2021 | -60 |
Jan 2022 -51 | Jan 2022 | -51 |
Feb 2022 -57 | Feb 2022 | -57 |
Jun 2022 -63 | Jun 2022 | -63 |
Jul 2022 -44 | Jul 2022 | -44 |
Jan 2023 -30 | Jan 2023 | -30 |
Aug 2023 -18 | Aug 2023 | -18 |
Apr 2024 -25 | Apr 2024 | -25 |
May 2024 -32 | May 2024 | -32 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CUNA Mutual Group Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of CUNA Mutual Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CUNA Mutual Group Product Quality
3.2/5
CUNA Mutual Group has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock CUNA Mutual Group's overall Product Quality score rated by its users and customers.
CUNA Mutual Group Product Information
CUNA Mutual Group’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.cunamutual.com
- Company Size
- 51-200 Employees
Industry
Tech
FinTech
Insurance
CUNA Mutual Group Pricing
CUNA Mutual Group ROI & Value For Money
3.4/5
CUNA Mutual Group has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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CUNA Mutual Group Customer Satisfaction (CSAT)
CUNA Mutual Group Customer Satisfaction (CSAT) Score
72 / 100
CUNA Mutual Group has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CUNA Mutual Group Customer Service
3.2/5
CUNA Mutual Group has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About CUNA Mutual Group's Customer Service
Address
Madison, WI
Website
https://www.cunamutual.com
CUNA Mutual Group as an Employer
3.8/5
CUNA Mutual Group has a 3.8/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
CUNA Mutual Group scored a -32 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of CUNA Mutual Group would recommend the brand to a friend. ENPS measures how likely CUNA Mutual Group employees would recommend working at CUNA Mutual Group to a friend.
Net Promoter Score
-32
NPS Score
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
