60
NPS
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Cupcake
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About Cupcake's Brand
Cupcake is the first company to provide hosting to users of the Tent protocol. It was founded by Jonathan Rudenberg and Daniel Siders, two
Brand at a Glance
68%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
Cupcake NPS
Cupcake's Net Promoter Score (NPS) is a 60 with 80% Promoters, 0% Passives, and 20% Detractors. Net Promoter Score tracks whether Cupcake's customers would recommend using the product based on a scale of -100 to 100.
Cupcake Overall NPS
| 80% | Promoters |
|---|---|
| 0% | Passives |
| 20% | Detractors |
Cupcake NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
Mar 2023 100 | Mar 2023 | 100 |
May 2023 100 | May 2023 | 100 |
Nov 2023 60 | Nov 2023 | 60 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cupcake Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Cupcake users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cupcake Product Quality
4/5
Cupcake has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Cupcake's overall Product Quality score rated by its users and customers.
Cupcake Product Information
Cupcake’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://cupcake.io
- Company Size
- 1-10 Employees
Industry
Tech
Ecommerce and Marketplaces
Media
Social
Sports & Entertainment
Cupcake Pricing
Cupcake ROI & Value For Money
3.7/5
Cupcake has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Cupcake's overall ROI score rated by its users and customers.
Cupcake Customer Satisfaction (CSAT)
Cupcake Customer Satisfaction (CSAT) Score
100 / 100
Cupcake has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cupcake Customer Service
4/5
Cupcake has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Cupcake's overall Customer Service score rated by its users and customers.
About Cupcake's Customer Service
Website
http://cupcake.io
Cupcake as an Employer
2.9/5
Cupcake has a 2.9/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Cupcake scored a 60 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Cupcake would recommend the brand to a friend. ENPS measures how likely Cupcake employees would recommend working at Cupcake to a friend.
Net Promoter Score
60
NPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 40% | Promoters |
|---|---|
| 0% | Passive |
| 60% | Detractors |
