

Cuyana is a fashion brand that creates premium women's essentials.
Cuyana's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Cuyana's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2021 100 | Oct 2021 | 100 |
Dec 2021 0 | Dec 2021 | 0 |
Mar 2023 -33 | Mar 2023 | -33 |
Apr 2023 -25 | Apr 2023 | -25 |
Oct 2023 0 | Oct 2023 | 0 |
Jan 2024 17 | Jan 2024 | 17 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Cuyana users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cuyana has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Cuyana’s product quality score is a 3.1 out of 5 as rated by its users and customers.
Cuyana has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Cuyana has an overall Customer Satisfaction score of 25 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cuyana has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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291 Geary St, Suite 200, San Francisco, CA
http://www.cuyana.com
888-993-9092
Cuyana has a 2.9/5 stars for its overall company culture rated by their employees

Cuyana scored a 17 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Cuyana would recommend the brand to a friend. ENPS measures how likely Cuyana employees would recommend working at Cuyana to a friend.
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |