-10
NPS
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CVS
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About CVS' Brand
Brand at a Glance
70%
Customer Loyalty
2.8/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
CVS NPS
CVS's Net Promoter Score (NPS) is a -10 with 42% Promoters, 6% Passives, and 52% Detractors. Net Promoter Score tracks whether CVS's customers would recommend using the product based on a scale of -100 to 100.
CVS Overall NPS
| 42% | Promoters |
|---|---|
| 6% | Passives |
| 52% | Detractors |
CVS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 2 | Jun 2024 | 2 |
Aug 2024 4 | Aug 2024 | 4 |
Sep 2024 1 | Sep 2024 | 1 |
Oct 2024 -1 | Oct 2024 | -1 |
Nov 2024 -3 | Nov 2024 | -3 |
Dec 2024 -6 | Dec 2024 | -6 |
Jan 2025 -8 | Jan 2025 | -8 |
Feb 2025 -11 | Feb 2025 | -11 |
Jun 2025 -13 | Jun 2025 | -13 |
Sep 2025 -11 | Sep 2025 | -11 |
Apr 2026 -9 | Apr 2026 | -9 |
May 2026 -11 | May 2026 | -11 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CVS NPS by Gender
Female customers rated CVS's NPS 28 points higher than Male customers.
Male
-46
CVS's NPS was rated -46 by Male customers on Comparably.
23%
Promoters
8%
Passives
69%
Detractors
Female
-18
CVS's NPS was rated -18 by Female customers on Comparably.
38%
Promoters
6%
Passives
56%
Detractors
CVS NPS by Ethnicity
CVS's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Other -20 | Other | -20 |
CVS NPS by Age
CVS's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
CVS NPS by Usage
CVS's NPS was rated the highest by customers who have used CVS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -14 | 5 to 10 Years | -14 |
Over 10 Years -30 | Over 10 Years | -30 |
CVS Customer Reviews
Out of the 7 CVS customer reviews 2 were positive and 5 were constructive. CVS customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
CVS Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of CVS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CVS Customer Loyalty Score by Gender
Female customers rated CVS's Customer Loyalty score 22% higher than Male customers.
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Male
58%
Yes
Female
80%
Yes
CVS Customer Loyalty Score by Ethnicity
CVS's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CVS.
70
out of 100
Caucasian
64
out of 100
Other
CVS Customer Loyalty Score by Age
CVS's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of CVS.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 64% | 51-55 | 64% |
56-60 64% | 56-60 | 64% |
66+ 46% | 66+ | 46% |
CVS Customer Loyalty Score by Usage
CVS's Customer Loyalty score was rated the highest by customers who have used CVS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
CVS Customer Loyalty Score by Industry
CVS's Customer Loyalty score was rated 84% by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
CVS Product Quality
2.8/5
CVS has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock CVS' overall Product Quality score rated by its users and customers.
CVS Product Information
CVS’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated CVS's product the highest.
- Website
- http://cvs.com
- Company Size
- 51-200 Employees
Industry
Consumer Services
Quick Insights into CVS Product Quality
CVS's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
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Ranked CVS Product Quality the Highest
Ranked CVS Product Quality the Lowest
CVS Product Quality Score by Gender
Male customers rated CVS's Product Quality score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of CVS.
Male
2.7/5
Female
2.6/5
CVS Product Quality Score by Ethnicity
CVS's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CVS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Other 2.7 | Other | 2.7 |
CVS Product Quality Score by Age
CVS's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of CVS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.6 | 51-55 | 3.6 |
56-60 1.8 | 56-60 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
CVS Product Quality Score by Usage
CVS's Product Quality score was rated the highest by customers who have used CVS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
CVS Product Quality Score by Industry
CVS's Product Quality score was rated 2.8 stars by Healthcare, Hospitals and Medicine industry customers.
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CVS Pricing
CVS ROI & Value For Money
2.9/5
CVS has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock CVS' overall ROI score rated by its users and customers.
CVS Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.
Quick Insights into CVS ROI
CVS's ROI score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
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Ranked CVS ROI the Highest
Ranked CVS ROI the Lowest
CVS ROI Score by Gender
Female customers rated CVS's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of CVS.
Male
2.6/5
Female
2.8/5
CVS ROI Score by Ethnicity
CVS's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CVS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Other 3.3 | Other | 3.3 |
CVS ROI Score by Age
CVS's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of CVS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.3 | 51-55 | 3.3 |
56-60 2.3 | 56-60 | 2.3 |
66+ 1.5 | 66+ | 1.5 |
CVS ROI Score by Usage
CVS's ROI score was rated the highest by customers who have used CVS's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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CVS ROI Score by Industry
CVS's ROI score was rated 3.3 stars by Healthcare, Hospitals and Medicine industry customers.
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CVS Customer Satisfaction (CSAT)
CVS Customer Satisfaction (CSAT) Score
45 / 100
CVS has an overall Customer Satisfaction score of 45 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
12%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
21%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CVS Customer Satisfaction
CVS's Customer Satisfaction score was rated highest by customers who have used CVS's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked CVS' Customer Satisfaction.
Ranked CVS Customer Satisfaction the Highest
Ranked CVS Customer Satisfaction the Lowest
CVS Customer Satisfaction Score by Gender
Female customers rated CVS's Customer Satisfaction score 1 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of CVS.
39 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 23% | |
Very Dissatisfied | 38% |
40 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 7% | |
Very Dissatisfied | 33% |
CVS Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CVS' Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of CVS.
31 / 100
Very Satisfied
26%
Satisfied
5%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
16%
Very Dissatisfied
47%
CSAT according to Other
CVS' Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of CVS.
40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%
CVS Customer Satisfaction Score by Age
CVS's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of CVS.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 60% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 66+ | 0% |
CVS Customer Satisfaction Score by Usage
CVS's Customer Satisfaction score was rated the highest by customers who have used CVS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
CVS Customer Satisfaction Score by Industry
CVS's Customer Satisfaction score was rated 50 points by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "CVS Customer Satisfaction Score by Industry",
"text": "CVS's Customer Satisfaction score was rated 50 points by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "CVS's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
}
]
}CVS Customer Service
2.9/5
CVS has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock CVS' overall Customer Service score rated by its users and customers.
About CVS's Customer Service
Website
http://cvs.com
Phone Number
---------------------
Quick Insights into CVS Customer Service
CVS's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked CVS' Customer Service score.
Ranked CVS Customer Service the Highest
Ranked CVS Customer Service the Lowest
CVS Customer Service Score by Gender
Female customers rated CVS's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of CVS.
Male
2.6/5
Female
2.8/5
CVS Customer Service Score by Ethnicity
CVS's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CVS.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Other 2.4 | Other | 2.4 |
CVS Customer Service Score by Age
CVS's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of CVS.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 3.4 | 51-55 | 3.4 |
56-60 2.1 | 56-60 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
CVS Customer Service Score by Usage
CVS's Customer Service score was rated the highest by customers who have used CVS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
CVS Customer Service Score by Industry
CVS's Customer Service score was rated 2.7 stars by Healthcare, Hospitals and Medicine industry customers.
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CVS as an Employer
Consumer vs. Employees
CVS scored a -10 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of CVS would recommend the brand to a friend. ENPS measures how likely CVS employees would recommend working at CVS to a friend.
Net Promoter Score
-10
NPS Score
| 42% | Promoters |
|---|---|
| 6% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 27% | Promoters |
|---|---|
| 28% | Passive |
| 45% | Detractors |
