20
NPS
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Dabur India
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About Dabur India's Brand
Manufacturer and distributor of consumer care and food products. The company specializes in ayurvedic and natural health care products and operates in various consumer product categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.
Brand at a Glance
87%
Customer Loyalty
4.3/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Dabur India NPS
Dabur India's Net Promoter Score (NPS) is a 20 with 44% Promoters, 32% Passives, and 24% Detractors. Net Promoter Score tracks whether Dabur India's customers would recommend using the product based on a scale of -100 to 100.
Dabur India Overall NPS
| 44% | Promoters |
|---|---|
| 32% | Passives |
| 24% | Detractors |
Dabur India NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 34 | Dec 2022 | 34 |
Jan 2023 37 | Jan 2023 | 37 |
May 2023 33 | May 2023 | 33 |
Jun 2023 25 | Jun 2023 | 25 |
Aug 2023 24 | Aug 2023 | 24 |
Sep 2023 22 | Sep 2023 | 22 |
Oct 2023 26 | Oct 2023 | 26 |
Nov 2023 28 | Nov 2023 | 28 |
Feb 2024 27 | Feb 2024 | 27 |
Apr 2024 21 | Apr 2024 | 21 |
May 2025 16 | May 2025 | 16 |
Sep 2025 20 | Sep 2025 | 20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dabur India NPS by Gender
Dabur India's NPS was rated 50 by Male customers on Comparably.
Male
50
Dabur India's NPS was rated 50 by Male customers on Comparably.
50%
Promoters
50%
Passives
0%
Detractors
Female
N/A
Dabur India's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Dabur India NPS by Ethnicity
Dabur India's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -33 | Asian or Pacific Islander | -33 |
Other 67 | Other | 67 |
Dabur India NPS by Age
Dabur India's NPS was rated 25 points by customers ages 18-25 on Comparably.
Dabur India NPS by Usage
Dabur India's NPS was rated 25 points by customers who have used Dabur India's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 25 | Over 10 Years | 25 |
Dabur India Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Dabur India users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dabur India Customer Loyalty Score by Gender
Dabur India's Customer Loyalty score was rated 78 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Dabur India.
Male
78%
Yes
Female
N/A
Yes
Dabur India Customer Loyalty Score by Ethnicity
Dabur India's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dabur India.
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Dabur India Customer Loyalty Score by Age
Dabur India's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dabur India.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Dabur India Customer Loyalty Score by Usage
Dabur India's Customer Loyalty score was rated 78% by customers who have used Dabur India's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dabur India Product Quality
4.3/5
Dabur India has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Dabur India Product Information
Dabur India’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- www.dabur.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Dabur India Product Quality
Dabur India's Product Quality score was rated highest by Other customers, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Dabur India's Product Quality.
Ranked Dabur India Product Quality the Highest
Ranked Dabur India Product Quality the Lowest
Dabur India Product Quality Score by Gender
Dabur India's Product Quality score was rated 4.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Dabur India.
Male
4.5/5
Female
N/A
Dabur India Product Quality Score by Ethnicity
Dabur India's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dabur India.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.6 | Other | 4.6 |
Dabur India Product Quality Score by Age
Dabur India's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dabur India.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Dabur India Product Quality Score by Usage
Dabur India's Product Quality score was rated 4.5 stars by customers who have used Dabur India's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Dabur India Pricing
Dabur India ROI & Value For Money
3.7/5
Dabur India has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Dabur India ROI
Dabur India's ROI score was rated highest by Other customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Dabur India ROI the Highest
Ranked Dabur India ROI the Lowest
Dabur India ROI Score by Gender
Dabur India's ROI score was rated 4.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Dabur India.
Male
4.5/5
Female
N/A
Dabur India ROI Score by Ethnicity
Dabur India's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dabur India.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.6 | Other | 4.6 |
Dabur India ROI Score by Age
Dabur India's ROI score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dabur India.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Dabur India ROI Score by Usage
Dabur India's ROI score was rated 4.4 stars by customers who have used Dabur India's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Dabur India Customer Satisfaction (CSAT)
Dabur India Customer Satisfaction (CSAT) Score
90 / 100
Dabur India has an overall Customer Satisfaction score of 90 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
58%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dabur India Customer Satisfaction
Dabur India's Customer Satisfaction score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Dabur India's Customer Satisfaction.
Ranked Dabur India Customer Satisfaction the Highest
Dabur India Customer Satisfaction Score by Gender
Dabur India's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dabur India.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Dabur India Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Dabur India's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dabur India.
100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Dabur India Customer Satisfaction Score by Age
Dabur India's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dabur India.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Dabur India Customer Satisfaction Score by Usage
Dabur India's Customer Satisfaction score was rated 100 points by customers who have used Dabur India's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Dabur India Customer Service
3.9/5
Dabur India has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Dabur India's Customer Service
Address
Kaushambi, Sahibabad, Ghaziabad, 201010
Website
www.dabur.com
Phone Number
7
Quick Insights into Dabur India Customer Service
Dabur India's Customer Service score was rated highest by Other customers, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Dabur India's Customer Service score.
Ranked Dabur India Customer Service the Highest
Ranked Dabur India Customer Service the Lowest
Dabur India Customer Service Score by Gender
Dabur India's Customer Service score was rated 4.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dabur India.
Male
4.4/5
Female
N/A
Dabur India Customer Service Score by Ethnicity
Dabur India's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dabur India.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.6 | Other | 4.6 |
Dabur India Customer Service Score by Age
Dabur India's Customer Service score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dabur India.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Dabur India Customer Service Score by Usage
Dabur India's Customer Service score was rated 4.4 stars by customers who have used Dabur India's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Dabur India as an Employer
Consumer vs. Employees
Dabur India scored a 20 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Dabur India would recommend the brand to a friend. ENPS measures how likely Dabur India employees would recommend working at Dabur India to a friend.
Net Promoter Score
20
NPS Score
| 44% | Promoters |
|---|---|
| 32% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
