-40
NPS
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DAC Group
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About DAC Group's Brand
DAC Group is an industry-leading digital agency, a technology-fueled directional marketing pioneer and a lead-generation powerhouse.
Brand at a Glance
53%
Customer Loyalty
2.8/5
Product Quality
2.5/5
Pricing
2.8/5
Customer Service
DAC Group NPS
DAC Group's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether DAC Group's customers would recommend using the product based on a scale of -100 to 100.
DAC Group Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
DAC Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 -100 | Jan 2022 | -100 |
Aug 2022 -66 | Aug 2022 | -66 |
Nov 2022 -75 | Nov 2022 | -75 |
Dec 2022 -40 | Dec 2022 | -40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DAC Group Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of DAC Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DAC Group Product Quality
2.8/5
DAC Group has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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DAC Group Product Information
DAC Group’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.dacgroup.com/
- Company Size
- 201-500 Employees
Industry
Marketing, Advertising and Research
DAC Group Pricing
DAC Group ROI & Value For Money
2.5/5
DAC Group has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock DAC Group's overall ROI score rated by its users and customers.
DAC Group Customer Satisfaction (CSAT)
DAC Group Customer Satisfaction (CSAT) Score
33 / 100
DAC Group has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DAC Group Customer Service
2.8/5
DAC Group has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About DAC Group's Customer Service
Address
1210 Sheppard Avenue East, M2K1E3 Canada
Website
http://www.dacgroup.com/
Phone Number
416-492-3214
DAC Group's Social Links
DAC Group as an Employer
2.5/5
DAC Group has a 2.5/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
DAC Group scored a -40 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of DAC Group would recommend the brand to a friend. ENPS measures how likely DAC Group employees would recommend working at DAC Group to a friend.
Net Promoter Score
-40
NPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 32% | Promoters |
|---|---|
| 27% | Passive |
| 41% | Detractors |
