17
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
DAI
Marketing or Exec? Claim Your Free Account
About DAI's Brand
International Development Company
Brand at a Glance
89%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
DAI NPS
DAI's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether DAI's customers would recommend using the product based on a scale of -100 to 100.
DAI Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
DAI NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 16 | Mar 2024 | 16 |
May 2024 15 | May 2024 | 15 |
Jun 2024 20 | Jun 2024 | 20 |
Jul 2024 20 | Jul 2024 | 20 |
Aug 2024 20 | Aug 2024 | 20 |
Sep 2024 19 | Sep 2024 | 19 |
Oct 2024 20 | Oct 2024 | 20 |
Nov 2024 18 | Nov 2024 | 18 |
Jan 2025 17 | Jan 2025 | 17 |
Feb 2025 14 | Feb 2025 | 14 |
Mar 2025 16 | Mar 2025 | 16 |
Aug 2025 18 | Aug 2025 | 18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DAI NPS by Gender
Female customers rated DAI's NPS 68 points higher than Male customers.
Male
-1
DAI's NPS was rated -1 by Male customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
Female
67
DAI's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
DAI NPS by Ethnicity
DAI's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 33 | Caucasian | 33 |
African American/Black 34 | African American/Black | 34 |
DAI NPS by Age
DAI's NPS was rated -34 points by customers ages 36-40 on Comparably.
DAI NPS by Usage
DAI's NPS was rated the highest by customers who have used DAI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
DAI Customer Reviews
Out of the 3 DAI customer reviews 2 were positive and 1 was constructive. DAI customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
DAI Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of DAI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DAI Customer Loyalty Score by Gender
Female customers rated DAI's Customer Loyalty score 11% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of DAI.
Male
89%
Yes
Female
100%
Yes
DAI Customer Loyalty Score by Ethnicity
DAI's Customer Loyalty score was rated 100% by both African American/Black and Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DAI.
100
out of 100
Caucasian
100
out of 100
African American/Black
DAI Customer Loyalty Score by Age
DAI's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DAI.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
DAI Customer Loyalty Score by Usage
DAI's Customer Loyalty score was rated 100% by customers who have used DAI's products/services for 5 to 10 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
DAI Customer Loyalty Score by Industry
DAI's Customer Loyalty score was rated 100% by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
DAI Product Quality
4.2/5
DAI has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock DAI's overall Product Quality score rated by its users and customers.
DAI Product Information
DAI’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated DAI's product the highest.
- Website
- http://dai.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Small Business Services
Quick Insights into DAI Product Quality
DAI's Product Quality score was rated highest by customers who have used DAI's products/services for 5 to 10 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked DAI's Product Quality.
Ranked DAI Product Quality the Highest
Ranked DAI Product Quality the Lowest
DAI Product Quality Score by Gender
Female customers rated DAI's Product Quality score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of DAI.
Male
3.8/5
Female
4.6/5
DAI Product Quality Score by Ethnicity
DAI's Product Quality score was rated 4.3 stars by both African American/Black and Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DAI.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.3 | African American/Black | 4.3 |
DAI Product Quality Score by Age
DAI's Product Quality score was rated 2.8 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of DAI.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.8 | 36-40 | 2.8 |
DAI Product Quality Score by Usage
DAI's Product Quality score was rated the highest by customers who have used DAI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
DAI Product Quality Score by Industry
DAI's Product Quality score was rated 4.3 stars by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
DAI Pricing
DAI ROI & Value For Money
3.9/5
DAI has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock DAI's overall ROI score rated by its users and customers.
DAI Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry.
Quick Insights into DAI ROI
DAI's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked DAI's ROI score.
Ranked DAI ROI the Highest
Ranked DAI ROI the Lowest
DAI ROI Score by Gender
Female customers rated DAI's ROI score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of DAI.
Male
3.5/5
Female
4.6/5
DAI ROI Score by Ethnicity
DAI's ROI score was rated 4.1 stars by both African American/Black and Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DAI.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
DAI ROI Score by Age
DAI's ROI score was rated 2.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of DAI.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
DAI ROI Score by Usage
DAI's ROI score was rated the highest by customers who have used DAI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
DAI ROI Score by Industry
DAI's ROI score was rated 4.5 stars by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
DAI Customer Satisfaction (CSAT)
DAI Customer Satisfaction (CSAT) Score
84 / 100
DAI has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
44%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
5%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into DAI Customer Satisfaction
DAI's Customer Satisfaction score was rated highest by customers who have used DAI's products/services for 5 to 10 Years, and rated lowest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked DAI's Customer Satisfaction.
Ranked DAI Customer Satisfaction the Highest
Ranked DAI Customer Satisfaction the Lowest
DAI Customer Satisfaction Score by Gender
Female customers rated DAI's Customer Satisfaction score 24 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of DAI.
76 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 11% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
DAI Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
DAI's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DAI.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
DAI's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DAI.
67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
DAI Customer Satisfaction Score by Age
DAI's Customer Satisfaction score was rated 33 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of DAI.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% |
DAI Customer Satisfaction Score by Usage
DAI's Customer Satisfaction score was rated 100 points by customers who have used DAI's products/services for 5 to 10 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
DAI Customer Satisfaction Score by Industry
DAI's Customer Satisfaction score was rated 67 points by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "DAI Customer Satisfaction Score by Industry",
"text": "DAI's Customer Satisfaction score was rated 67 points by Government and Public Policy industry customers.",
"bars": [
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "DAI's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}DAI Customer Service
3.8/5
DAI has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock DAI's overall Customer Service score rated by its users and customers.
About DAI's Customer Service
Address
7600 Wisconsin Avenue Suite 200, Bethesda, MD 20814
Website
http://dai.com
Phone Number
7323585068
Quick Insights into DAI Customer Service
DAI's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked DAI's Customer Service score.
Ranked DAI Customer Service the Highest
Ranked DAI Customer Service the Lowest
DAI Customer Service Score by Gender
Female customers rated DAI's Customer Service score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of DAI.
Male
3.6/5
Female
4.6/5
DAI Customer Service Score by Ethnicity
DAI's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DAI.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.3 | African American/Black | 4.3 |
DAI Customer Service Score by Age
DAI's Customer Service score was rated 2.8 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of DAI.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.8 | 36-40 | 2.8 |
DAI Customer Service Score by Usage
DAI's Customer Service score was rated the highest by customers who have used DAI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
DAI Customer Service Score by Industry
DAI's Customer Service score was rated 4.5 stars by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
DAI as an Employer
4.6/5
DAI has a 4.6/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
DAI scored a 17 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of DAI would recommend the brand to a friend. ENPS measures how likely DAI employees would recommend working at DAI to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
38
eNPS Score
| 61% | Promoters |
|---|---|
| 16% | Passive |
| 23% | Detractors |
