

Manufacturer of cement. The company is a fully integrated quarry-to-depot producer of cement, and the operator of multiple production plants. It is based out of Nigeria, Africa, with plans to expand operations into other African countries.
Dangote Cement's Net Promoter Score (NPS) is a 33 with 57% Promoters, 19% Passives, and 24% Detractors. Net Promoter Score tracks whether Dangote Cement's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 19% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 32 | Oct 2024 | 32 |
Nov 2024 31 | Nov 2024 | 31 |
Dec 2024 31 | Dec 2024 | 31 |
Jan 2025 31 | Jan 2025 | 31 |
Feb 2025 33 | Feb 2025 | 33 |
Mar 2025 33 | Mar 2025 | 33 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 34 | May 2025 | 34 |
Nov 2025 36 | Nov 2025 | 36 |
Jan 2026 36 | Jan 2026 | 36 |
Apr 2026 34 | Apr 2026 | 34 |
May 2026 33 | May 2026 | 33 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Dangote Cement's NPS 1 points higher than Female customers.
Dangote Cement's NPS was rated 35 by Male customers on Comparably.
Dangote Cement's NPS was rated 34 by Female customers on Comparably.
Dangote Cement's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 39 | African American/Black | 39 |
Other 37 | Other | 37 |
Dangote Cement's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Dangote Cement's NPS was rated the highest by customers who have used Dangote Cement's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 39 | 2 to 5 Years | 39 |
5 to 10 Years -1 | 5 to 10 Years | -1 |
Over 10 Years 34 | Over 10 Years | 34 |
Out of the 12 Dangote Cement customer reviews 11 were positive and 1 was constructive. Dangote Cement customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
95% of Dangote Cement users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Dangote Cement's Customer Loyalty score 10% higher than Female customers.
Dangote Cement's Customer Loyalty score was rated 100% by both African American/Black and Other customers on Comparably.
% who answered "Yes"
Dangote Cement's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 91% | 26-30 | 91% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
Dangote Cement's Customer Loyalty score was rated the highest by customers who have used Dangote Cement's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dangote Cement's Customer Loyalty score was rated 100% by both Accounting and Tech industry customers.
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Dangote Cement has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Dangote Cement’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Dangote Cement's product the highest. Reviewers from the Construction industry rated Dangote Cement the lowest at 4.1.
Dangote Cement's Product Quality score was rated highest by customers who have used Dangote Cement's products/services for Over 10 Years, and rated lowest by customers who have used Dangote Cement's products/services for 5 to 10 Years.
Male customers rated Dangote Cement's Product Quality score 0.6 stars higher than Female customers.
Dangote Cement's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.5 | African American/Black | 4.5 |
Other 4.7 | Other | 4.7 |
Dangote Cement's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4 | 26-30 | 4 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.6 | 36-40 | 4.6 |
Dangote Cement's Product Quality score was rated the highest by customers who have used Dangote Cement's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dangote Cement's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Dangote Cement has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Accounting industry think that they had the lowest ROI from Dangote Cement.
Dangote Cement's ROI score was rated highest by customers who have used Dangote Cement's products/services for Less than 1 Year, and rated lowest by Female customers.
Male customers rated Dangote Cement's ROI score 1 stars higher than Female customers.
Dangote Cement's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Other 4 | Other | 4 |
Dangote Cement's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4 | 36-40 | 4 |
Dangote Cement's ROI score was rated the highest by customers who have used Dangote Cement's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dangote Cement's ROI score was rated the highest by Construction industry customers, and the lowest by Tech industry customers.
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Dangote Cement has an overall Customer Satisfaction score of 93 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dangote Cement's Customer Satisfaction score was rated highest by customers who have used Dangote Cement's products/services for 1 to 2 Years, and rated lowest by customers from the Construction industry.
Male customers rated Dangote Cement's Customer Satisfaction score 19 points higher than Female customers.
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 3% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Dangote Cement's Customer Satisfaction (CSAT) score was rated 97% according to African American/Black users and customers.
Dangote Cement's Customer Satisfaction (CSAT) score was rated 91% according to Other users and customers.
Dangote Cement's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% |
Dangote Cement's Customer Satisfaction score was rated the highest by customers who have used Dangote Cement's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dangote Cement's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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}Dangote Cement has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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Union Marble House, 1 Alfred Rewane Road, PMB, Lagos, Faroe Islands
www.dangotecement.com
7
Dangote Cement's Customer Service score was rated highest by customers who have used Dangote Cement's products/services for Less than 1 Year, and rated lowest by customers who have used Dangote Cement's products/services for 5 to 10 Years.
Male customers rated Dangote Cement's Customer Service score 0.7 stars higher than Female customers.
Dangote Cement's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4 | African American/Black | 4 |
Other 4.1 | Other | 4.1 |
Dangote Cement's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.2 | 36-40 | 4.2 |
Dangote Cement's Customer Service score was rated the highest by customers who have used Dangote Cement's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dangote Cement's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Dangote Cement has a 4.5/5 stars for its overall company culture rated by their employees

Dangote Cement scored a 33 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Dangote Cement would recommend the brand to a friend. ENPS measures how likely Dangote Cement employees would recommend working at Dangote Cement to a friend.
| 57% | Promoters |
|---|---|
| 19% | Passive |
| 24% | Detractors |
| 46% | Promoters |
|---|---|
| 26% | Passive |
| 28% | Detractors |