

Dayton Freight Lines is a private LTL freight carrier.
Dayton Freight's Net Promoter Score (NPS) is a 36 with 61% Promoters, 14% Passives, and 25% Detractors. Net Promoter Score tracks whether Dayton Freight's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 14% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 46 | Oct 2023 | 46 |
Dec 2023 37 | Dec 2023 | 37 |
Jan 2024 40 | Jan 2024 | 40 |
Feb 2024 39 | Feb 2024 | 39 |
Mar 2024 42 | Mar 2024 | 42 |
Aug 2024 35 | Aug 2024 | 35 |
Sep 2024 34 | Sep 2024 | 34 |
Oct 2024 37 | Oct 2024 | 37 |
Jan 2025 30 | Jan 2025 | 30 |
May 2025 33 | May 2025 | 33 |
Jun 2025 30 | Jun 2025 | 30 |
Oct 2025 35 | Oct 2025 | 35 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dayton Freight's NPS was rated 17 by Male customers on Comparably.
Dayton Freight's NPS was rated 17 by Male customers on Comparably.
Dayton Freight's NPS is not yet rated by Female customers.
Dayton Freight's NPS was rated 0 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Dayton Freight's NPS was rated -67 points by customers who have used Dayton Freight's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
Out of the 3 Dayton Freight customer reviews 2 were positive and 1 was constructive. Dayton Freight customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Dayton Freight users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dayton Freight's Customer Loyalty score was rated 55 by Male customers on Comparably.
Dayton Freight's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Dayton Freight's Customer Loyalty score was rated 10% by customers who have used Dayton Freight's products/services for Less than 1 Year.
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Dayton Freight has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Dayton Freight’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Dayton Freight's Product Quality score was rated highest by Male customers.
Dayton Freight's Product Quality score was rated 3.5 by Male customers on Comparably.
Dayton Freight's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Dayton Freight's Product Quality score was rated 1.6 stars by customers who have used Dayton Freight's products/services for Less than 1 Year.
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Dayton Freight has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Dayton Freight's ROI score was rated highest by Male customers.
Dayton Freight's ROI score was rated 3.1 by Male customers on Comparably.
Dayton Freight's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Dayton Freight's ROI score was rated 1.5 stars by customers who have used Dayton Freight's products/services for Less than 1 Year.
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Dayton Freight has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dayton Freight's Customer Satisfaction score was rated highest by Caucasian customers.
Dayton Freight's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Dayton Freight's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Dayton Freight's Customer Satisfaction score was rated 0 points by customers who have used Dayton Freight's products/services for Less than 1 Year.
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Dayton Freight has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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Dayton, OH
www.daytonfreight.com
Dayton Freight's Customer Service score was rated highest by Male customers.
Dayton Freight's Customer Service score was rated 3.2 by Male customers on Comparably.
Dayton Freight's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Dayton Freight's Customer Service score was rated 2 stars by customers who have used Dayton Freight's products/services for Less than 1 Year.
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Dayton Freight has a 4.3/5 stars for its overall company culture rated by their employees

Dayton Freight scored a 36 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Dayton Freight would recommend the brand to a friend. ENPS measures how likely Dayton Freight employees would recommend working at Dayton Freight to a friend.
| 61% | Promoters |
|---|---|
| 14% | Passive |
| 25% | Detractors |
| 58% | Promoters |
|---|---|
| 17% | Passive |
| 25% | Detractors |