Dayton Freight NPS & Customer Reviews | Comparably
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Dayton Freight
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About Dayton Freight's Brand

Dayton Freight Lines is a private LTL freight carrier.

Brand at a Glance

65%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service

Dayton Freight NPS

Dayton Freight's Net Promoter Score (NPS) is a 36 with 61% Promoters, 14% Passives, and 25% Detractors. Net Promoter Score tracks whether Dayton Freight's customers would recommend using the product based on a scale of -100 to 100.

Dayton Freight Overall NPS

36
NPS
61%Promoters
14%Passives
25%Detractors
Dayton Freight Overall NPS

Dayton Freight NPS Trend

-100
-50
0
50
100
Oct 2023
46
Oct 202346
Dec 2023
37
Dec 202337
Jan 2024
40
Jan 202440
Feb 2024
39
Feb 202439
Mar 2024
42
Mar 202442
Aug 2024
35
Aug 202435
Sep 2024
34
Sep 202434
Oct 2024
37
Oct 202437
Jan 2025
30
Jan 202530
May 2025
33
May 202533
Jun 2025
30
Jun 202530
Oct 2025
35
Oct 202535

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dayton Freight NPS by Gender

Dayton Freight's NPS was rated 17 by Male customers on Comparably.

Male

17

Dayton Freight's NPS was rated 17 by Male customers on Comparably.

50%
Promoters
17%
Passives
33%
Detractors

Female

N/A

Dayton Freight's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Dayton Freight NPS by Ethnicity

Dayton Freight's NPS was rated 0 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
0
Caucasian0

Dayton Freight NPS by Usage

Dayton Freight's NPS was rated -67 points by customers who have used Dayton Freight's products/services for Less than 1 Year.

-100
-50
0
50
100
Less than 1 Year
-67
Less than 1 Year-67

Dayton Freight Customer Reviews

Out of the 3 Dayton Freight customer reviews 2 were positive and 1 was constructive. Dayton Freight customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Dayton is literally as crooked as they come. Upon delivery, their driver ran into our door facing 3 times before making it in. He then proceeded to run into a 150 year old pristine stained glass window (which will never be the same again!) Breaking glass and and crushing the frame.
What do you value most about this brand?
Customer Service and reliable freight Delivery.
What do you value most about this brand?
They are good and great service

Dayton Freight Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Dayton Freight users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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65
65%
35
35%
Dayton Freight Customer Loyalty

Dayton Freight Customer Loyalty Score by Gender

Dayton Freight's Customer Loyalty score was rated 55 by Male customers on Comparably.

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Male
55%
Yes
Female
N/A
Yes

Dayton Freight Customer Loyalty Score by Ethnicity

Dayton Freight's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.

% who answered "Yes"

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55
out of 100
Caucasian

Dayton Freight Customer Loyalty Score by Usage

Dayton Freight's Customer Loyalty score was rated 10% by customers who have used Dayton Freight's products/services for Less than 1 Year.

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Less than 1 Year
10%

Dayton Freight Product Quality

3.7/5

Dayton Freight has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Dayton Freight Product Information

Dayton Freight’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website
www.daytonfreight.com
Company Size
1,001-5,000 Employees

Industry

Tech
Transportation and Warehousing

Quick Insights into Dayton Freight Product Quality

Dayton Freight's Product Quality score was rated highest by Male customers.

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Ranked Dayton Freight Product Quality the Highest

Male
3.5
Caucasian
2.9
Less than 1 Year
1.6

Dayton Freight Product Quality Score by Gender

Dayton Freight's Product Quality score was rated 3.5 by Male customers on Comparably.

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Male

3.5/5

Female

N/A

Dayton Freight Product Quality Score by Ethnicity

Dayton Freight's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9

Dayton Freight Product Quality Score by Usage

Dayton Freight's Product Quality score was rated 1.6 stars by customers who have used Dayton Freight's products/services for Less than 1 Year.

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Less than 1 Year
1.6

Dayton Freight Pricing

Dayton Freight ROI & Value For Money

3.5/5

Dayton Freight has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Quick Insights into Dayton Freight ROI

Dayton Freight's ROI score was rated highest by Male customers.

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Ranked Dayton Freight ROI the Highest

Male
3.1
Caucasian
2.6
Less than 1 Year
1.5

Dayton Freight ROI Score by Gender

Dayton Freight's ROI score was rated 3.1 by Male customers on Comparably.

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Male

3.1/5

Female

N/A

Dayton Freight ROI Score by Ethnicity

Dayton Freight's ROI score was rated 2.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dayton Freight.
0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6

Dayton Freight ROI Score by Usage

Dayton Freight's ROI score was rated 1.5 stars by customers who have used Dayton Freight's products/services for Less than 1 Year.

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Less than 1 Year
1.5

Dayton Freight Customer Satisfaction (CSAT)

Dayton Freight Customer Satisfaction (CSAT) Score

63 / 100

Dayton Freight has an overall Customer Satisfaction score of 63 rated by its users and customers.

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Very Satisfied42%
Satisfied21%
Neither Satisfied nor Dissatisfied13%
Dissatisfied3%
Very Dissatisfied21%
Very Satisfied
42%
Satisfied
21%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dayton Freight Customer Satisfaction

Dayton Freight's Customer Satisfaction score was rated highest by Caucasian customers.

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Ranked Dayton Freight Customer Satisfaction the Highest

Caucasian
50%
Male
50%
Less than 1 Year
0%

Dayton Freight Customer Satisfaction Score by Gender

Dayton Freight's Customer Satisfaction score was rated 50 by Male customers on Comparably.

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50 / 100
Male
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%

Dayton Freight Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Dayton Freight's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.

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50 / 100
Very Satisfied33%
Satisfied17%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

Dayton Freight Customer Satisfaction Score by Usage

Dayton Freight's Customer Satisfaction score was rated 0 points by customers who have used Dayton Freight's products/services for Less than 1 Year.

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Less than 1 Year
0

Dayton Freight Customer Service

3.6/5

Dayton Freight has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Dayton Freight's Customer Service

Address

Dayton, OH


Website

www.daytonfreight.com

Quick Insights into Dayton Freight Customer Service

Dayton Freight's Customer Service score was rated highest by Male customers.

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Ranked Dayton Freight Customer Service the Highest

Male
3.2
Caucasian
3
Less than 1 Year
2

Dayton Freight Customer Service Score by Gender

Dayton Freight's Customer Service score was rated 3.2 by Male customers on Comparably.

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Male

3.2/5

Female

N/A

Dayton Freight Customer Service Score by Ethnicity

Dayton Freight's Customer Service score was rated 3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dayton Freight.
0
20
40
60
80
100
Caucasian
3
Caucasian3

Dayton Freight Customer Service Score by Usage

Dayton Freight's Customer Service score was rated 2 stars by customers who have used Dayton Freight's products/services for Less than 1 Year.

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Less than 1 Year
2

Dayton Freight as an Employer

4.3/5

Dayton Freight has a 4.3/5 stars for its overall company culture rated by their employees

  Dayton Freight CEO
top
15%
CEO of Dayton Freight

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dayton Freight scored a 36 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Dayton Freight would recommend the brand to a friend. ENPS measures how likely Dayton Freight employees would recommend working at Dayton Freight to a friend.

Net Promoter Score

36
NPS Score
61%Promoters
14%Passive
25%Detractors

Employee Net Promoter Score

33
eNPS Score
58%Promoters
17%Passive
25%Detractors

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