DAZN NPS & Customer Reviews | Comparably
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DAZN
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About DAZN's Brand

Brand at a Glance

63%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3/5
Customer Service

DAZN NPS

DAZN's Net Promoter Score (NPS) is a -25 with 25% Promoters, 25% Passives, and 50% Detractors. Net Promoter Score tracks whether DAZN's customers would recommend using the product based on a scale of -100 to 100.

DAZN Overall NPS

-25
NPS
25%Promoters
25%Passives
50%Detractors
DAZN Overall NPS

DAZN NPS Trend

-100
-50
0
50
100
Jan 2023
100
Jan 2023100
Jul 2024
-25
Jul 2024-25
Sep 2024
-20
Sep 2024-20
Nov 2024
-34
Nov 2024-34
Jun 2025
-15
Jun 2025-15
Dec 2025
-25
Dec 2025-25

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

DAZN NPS by Gender

DAZN's NPS was rated 0 by Male customers on Comparably.

Male

0

DAZN's NPS was rated by Male customers on Comparably.

40%
Promoters
20%
Passives
40%
Detractors

Female

N/A

DAZN's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

DAZN Customer Loyalty

63%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

63% of DAZN users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

63
63%
37
37%
DAZN Customer Loyalty

DAZN Customer Loyalty Score by Gender

DAZN's Customer Loyalty score was rated 64 by Male customers on Comparably.

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Male
64%
Yes
Female
N/A
Yes

DAZN Product Quality

3/5

DAZN has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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DAZN Product Information

DAZN’s product quality score is a 3 out of 5 as rated by its users and customers.

Quick Insights into DAZN Product Quality

DAZN's Product Quality score was rated highest by Male customers.

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Ranked DAZN Product Quality the Highest

Male
3.2

DAZN Product Quality Score by Gender

DAZN's Product Quality score was rated 3.2 by Male customers on Comparably.

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Male

3.2/5

Female

N/A

DAZN Pricing

DAZN ROI & Value For Money

2.9/5

DAZN has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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Quick Insights into DAZN ROI

DAZN's ROI score was rated highest by Male customers.

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Ranked DAZN ROI the Highest

Male
2.8

DAZN ROI Score by Gender

DAZN's ROI score was rated 2.8 by Male customers on Comparably.

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Male

2.8/5

Female

N/A

DAZN Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied20%
Dissatisfied60%
Very Dissatisfied20%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
60%
Very Dissatisfied
20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

DAZN Customer Service

3/5

DAZN has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About DAZN's Customer Service

Website

https://media.dazn.com/en/

Quick Insights into DAZN Customer Service

DAZN's Customer Service score was rated highest by Male customers.

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Ranked DAZN Customer Service the Highest

Male
2.9

DAZN Customer Service Score by Gender

DAZN's Customer Service score was rated 2.9 by Male customers on Comparably.

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Male

2.9/5

Female

N/A

DAZN as an Employer

2.4/5

DAZN has a 2.4/5 stars for its overall company culture rated by their employees

  DAZN CEO
bottom
5%
CEO of DAZN

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

DAZN scored a -25 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of DAZN would recommend the brand to a friend. ENPS measures how likely DAZN employees would recommend working at DAZN to a friend.

Net Promoter Score

-25
NPS Score
25%Promoters
25%Passive
50%Detractors

Employee Net Promoter Score

-100
eNPS Score
0%Promoters
0%Passive
100%Detractors

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