25
NPS
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Deckers Brands
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About Deckers Brands' Brand
Brand at a Glance
76%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service
Deckers Brands NPS
Deckers Brands's Net Promoter Score (NPS) is a 25 with 58% Promoters, 9% Passives, and 33% Detractors. Net Promoter Score tracks whether Deckers Brands's customers would recommend using the product based on a scale of -100 to 100.
Deckers Brands Overall NPS
| 58% | Promoters |
|---|---|
| 9% | Passives |
| 33% | Detractors |
Deckers Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 33 | Aug 2023 | 33 |
Oct 2023 50 | Oct 2023 | 50 |
Feb 2024 40 | Feb 2024 | 40 |
Mar 2024 49 | Mar 2024 | 49 |
May 2024 29 | May 2024 | 29 |
Jan 2025 0 | Jan 2025 | 0 |
Aug 2025 10 | Aug 2025 | 10 |
Oct 2025 18 | Oct 2025 | 18 |
Feb 2026 25 | Feb 2026 | 25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Deckers Brands Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Deckers Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Deckers Brands Product Quality
4.2/5
Deckers Brands has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Deckers Brands Product Information
Deckers Brands’s product quality score is a 4.2 out of 5 as rated by its users and customers.
Deckers Brands Pricing
Deckers Brands ROI & Value For Money
4/5
Deckers Brands has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Deckers Brands Customer Satisfaction (CSAT)
Deckers Brands Customer Satisfaction (CSAT) Score
86 / 100
Deckers Brands has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Deckers Brands Customer Service
4/5
Deckers Brands has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Deckers Brands as an Employer
3.5/5
Deckers Brands has a 3.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Deckers Brands scored a 25 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Deckers Brands would recommend the brand to a friend. ENPS measures how likely Deckers Brands employees would recommend working at Deckers Brands to a friend.
Net Promoter Score
25
NPS Score
| 58% | Promoters |
|---|---|
| 9% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 20% | Promoters |
|---|---|
| 60% | Passive |
| 20% | Detractors |
