-12
NPS
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Dell
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About Dell's Brand
Brand at a Glance
57%
Customer Loyalty
3/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Dell NPS
Dell's Net Promoter Score (NPS) is a -12 with 32% Promoters, 24% Passives, and 44% Detractors. Net Promoter Score tracks whether Dell's customers would recommend using the product based on a scale of -100 to 100.
Dell Overall NPS
| 32% | Promoters |
|---|---|
| 24% | Passives |
| 44% | Detractors |
Dell NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 0 | May 2023 | 0 |
Jun 2023 -1 | Jun 2023 | -1 |
Jul 2023 -7 | Jul 2023 | -7 |
Aug 2023 0 | Aug 2023 | 0 |
Sep 2023 -6 | Sep 2023 | -6 |
Mar 2024 4 | Mar 2024 | 4 |
Jun 2024 0 | Jun 2024 | 0 |
Oct 2024 -5 | Oct 2024 | -5 |
Jul 2025 -10 | Jul 2025 | -10 |
Aug 2025 -5 | Aug 2025 | -5 |
Sep 2025 -8 | Sep 2025 | -8 |
Oct 2025 -12 | Oct 2025 | -12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dell NPS by Gender
Dell's NPS was rated -15 by Male customers on Comparably.
Male
-15
Dell's NPS was rated -15 by Male customers on Comparably.
28%
Promoters
29%
Passives
43%
Detractors
Female
N/A
Dell's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Dell NPS by Ethnicity
Dell's NPS was rated -40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Dell NPS by Usage
Dell's NPS was rated the highest by customers who have used Dell's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years -25 | Over 10 Years | -25 |
Dell Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Dell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dell Customer Loyalty Score by Gender
Dell's Customer Loyalty score was rated 61 by Male customers on Comparably.
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Male
61%
Yes
Female
N/A
Yes
Dell Customer Loyalty Score by Ethnicity
Dell's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dell.
46
out of 100
Caucasian
Dell Customer Loyalty Score by Usage
Dell's Customer Loyalty score was rated the highest by customers who have used Dell's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dell Customer Loyalty Score by Industry
Dell's Customer Loyalty score was rated 10% by Tech industry customers.
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Dell Product Quality
3/5
Dell has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Dell Product Information
Dell’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Dell's product the highest.
- Website
- https://www.dell.com/en-us
- Company Size
- 10,000+ Employees
Industry
Tech
Quick Insights into Dell Product Quality
Dell's Product Quality score was rated highest by customers who have used Dell's products/services for Over 10 Years, and rated lowest by customers who have used Dell's products/services for 5 to 10 Years.
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Ranked Dell Product Quality the Highest
Ranked Dell Product Quality the Lowest
Dell Product Quality Score by Gender
Dell's Product Quality score was rated 2.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Dell.
Male
2.8/5
Female
N/A
Dell Product Quality Score by Ethnicity
Dell's Product Quality score was rated 2.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dell.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Dell Product Quality Score by Usage
Dell's Product Quality score was rated the highest by customers who have used Dell's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Dell Product Quality Score by Industry
Dell's Product Quality score was rated 1.5 stars by Tech industry customers.
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Dell Pricing
Dell ROI & Value For Money
3.1/5
Dell has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Dell Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Dell ROI
Dell's ROI score was rated highest by customers who have used Dell's products/services for Over 10 Years, and rated lowest by customers who have used Dell's products/services for 5 to 10 Years.
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Ranked Dell ROI the Highest
Ranked Dell ROI the Lowest
Dell ROI Score by Gender
Dell's ROI score was rated 2.4 by Male customers on Comparably.
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Male
2.4/5
Female
N/A
Dell ROI Score by Ethnicity
Dell's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dell.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Dell ROI Score by Usage
Dell's ROI score was rated the highest by customers who have used Dell's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Dell ROI Score by Industry
Dell's ROI score was rated 1.5 stars by Tech industry customers.
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Dell Customer Satisfaction (CSAT)
Dell Customer Satisfaction (CSAT) Score
62 / 100
Dell has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
33%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dell Customer Satisfaction
Dell's Customer Satisfaction score was rated highest by customers who have used Dell's products/services for Over 10 Years, and rated lowest by customers who have used Dell's products/services for 5 to 10 Years.
Sign Up to unlock insights into how customers have ranked Dell's Customer Satisfaction.
Ranked Dell Customer Satisfaction the Highest
Ranked Dell Customer Satisfaction the Lowest
Dell Customer Satisfaction Score by Gender
Dell's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dell.
67 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Dell Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dell's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dell.
50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Dell Customer Satisfaction Score by Usage
Dell's Customer Satisfaction score was rated the highest by customers who have used Dell's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Dell Customer Satisfaction Score by Industry
Dell's Customer Satisfaction score was rated 0 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Dell Customer Satisfaction Score by Industry",
"text": "Dell's Customer Satisfaction score was rated 0 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Dell's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 0
}
]
}Dell Customer Service
3.1/5
Dell has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Dell's overall Customer Service score rated by its users and customers.
About Dell's Customer Service
Website
https://www.dell.com/en-us
Quick Insights into Dell Customer Service
Dell's Customer Service score was rated highest by customers who have used Dell's products/services for 5 to 10 Years, and rated lowest by customers who have used Dell's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Dell's Customer Service score.
Ranked Dell Customer Service the Highest
Ranked Dell Customer Service the Lowest
Dell Customer Service Score by Gender
Dell's Customer Service score was rated 2.7 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dell.
Male
2.7/5
Female
N/A
Dell Customer Service Score by Ethnicity
Dell's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dell.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Dell Customer Service Score by Usage
Dell's Customer Service score was rated the highest by customers who have used Dell's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Dell Customer Service Score by Industry
Dell's Customer Service score was rated 1.5 stars by Tech industry customers.
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Dell as an Employer
Consumer vs. Employees
Dell scored a -12 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Dell would recommend the brand to a friend. ENPS measures how likely Dell employees would recommend working at Dell to a friend.
Net Promoter Score
-12
NPS Score
| 32% | Promoters |
|---|---|
| 24% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 46% | Promoters |
|---|---|
| 18% | Passive |
| 36% | Detractors |
