36
NPS
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Demandbase
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About Demandbase's Brand
The leader in Account-Based Marketing (ABM) offering the only comprehensive AI-enabled ABM platform.
Brand at a Glance
86%
Customer Loyalty
4.4/5
Product Quality
4.2/5
Pricing
4.1/5
Customer Service
Demandbase CMO
Peter Isaacson
Peter Isaacson serves as the Chief Marketing Officer of Demandbase. Peter started at Demandbase in Mar of 2014. Peter currently resides in the San Francisco Bay Area.
Demandbase NPS
Demandbase's Net Promoter Score (NPS) is a 36 with 63% Promoters, 10% Passives, and 27% Detractors. Net Promoter Score tracks whether Demandbase's customers would recommend using the product based on a scale of -100 to 100.
Demandbase Overall NPS
| 63% | Promoters |
|---|---|
| 10% | Passives |
| 27% | Detractors |
Demandbase NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 30 | Mar 2022 | 30 |
Apr 2022 31 | Apr 2022 | 31 |
Nov 2022 35 | Nov 2022 | 35 |
Dec 2022 38 | Dec 2022 | 38 |
Feb 2023 42 | Feb 2023 | 42 |
Mar 2023 43 | Mar 2023 | 43 |
Jun 2023 39 | Jun 2023 | 39 |
Jan 2024 39 | Jan 2024 | 39 |
Apr 2024 37 | Apr 2024 | 37 |
Aug 2024 39 | Aug 2024 | 39 |
Sep 2024 40 | Sep 2024 | 40 |
Nov 2024 36 | Nov 2024 | 36 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Demandbase NPS by Usage
Demandbase's NPS was rated the highest by customers who have used Demandbase's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
Demandbase Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Demandbase users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Demandbase Customer Loyalty Score by Usage
Demandbase's Customer Loyalty score was rated 100% by customers who have used Demandbase's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Demandbase Customer Loyalty Score by Industry
Demandbase's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Demandbase Product Quality
4.4/5
Demandbase has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Demandbase Product Information
Demandbase serves markets in the United States, Europe, and Canada. Demandbase offers products for medium and large sized businesses.
Demandbase’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Demandbase's product the highest.
- Website
- http://www.demandbase.com
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Analytics
Business Services
SaaS
Languages Supported
English
Product Type
Advertising Software
Marketing Analytics Software
Account Based Marketing Software
Quick Insights into Demandbase Product Quality
Demandbase's Product Quality score was rated highest by customers who have used Demandbase's products/services for 2 to 5 Years, and rated lowest by customers who have used Demandbase's products/services for 1 to 2 Years.
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Ranked Demandbase Product Quality the Highest
Ranked Demandbase Product Quality the Lowest
Demandbase Product Quality Score by Usage
Demandbase's Product Quality score was rated the highest by customers who have used Demandbase's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Demandbase Product Quality Score by Industry
Demandbase's Product Quality score was rated 4.5 stars by Tech industry customers.
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Demandbase Pricing
Demandbase ROI & Value For Money
4.2/5
Demandbase has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Demandbase Pricing Plans
Demandbase has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Demandbase?
Medium Businesses
Large Enterprises
Quick Insights into Demandbase ROI
Demandbase's ROI score was rated highest by customers who have used Demandbase's products/services for 2 to 5 Years.
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Ranked Demandbase ROI the Highest
Demandbase ROI Score by Usage
Demandbase's ROI score was rated 4.6 stars by customers who have used Demandbase's products/services for 2 to 5 Years.
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Demandbase ROI Score by Industry
Demandbase's ROI score was rated 4.1 stars by Tech industry customers.
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Demandbase Customer Satisfaction (CSAT)
Demandbase Customer Satisfaction (CSAT) Score
92 / 100
Demandbase has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
46%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Demandbase Customer Service
4.1/5
Demandbase has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Demandbase's Customer Service
Address
680 Folsom Street, Suite 400, San Francisco, CA 94107
Website
http://www.demandbase.com
Phone Number
(415) 683-2660
Demandbase's Social Links
Quick Insights into Demandbase Customer Service
Demandbase's Customer Service score was rated highest by customers who have used Demandbase's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Demandbase's Customer Service score.
Ranked Demandbase Customer Service the Highest
Demandbase Customer Service Score by Usage
Demandbase's Customer Service score was rated 5 stars by customers who have used Demandbase's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Demandbase Customer Service Score by Industry
Demandbase's Customer Service score was rated 5 stars by Tech industry customers.
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Demandbase as an Employer
4.7/5
Demandbase has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Demandbase scored a 36 for Net Promoter Score and a 80 for Employee Net Promoter Score. NPS gauges how likely a customer of Demandbase would recommend the brand to a friend. ENPS measures how likely Demandbase employees would recommend working at Demandbase to a friend.
Net Promoter Score
36
NPS Score
| 63% | Promoters |
|---|---|
| 10% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
80
eNPS Score
| 83% | Promoters |
|---|---|
| 14% | Passive |
| 3% | Detractors |
