36
NPS
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Dentons
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About Dentons' Brand
Dentons is a global law firm driven to provide you with the competitive edge in an increasingly complex
Brand at a Glance
64%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.8/5
Customer Service
Dentons NPS
Dentons's Net Promoter Score (NPS) is a 36 with 62% Promoters, 12% Passives, and 26% Detractors. Net Promoter Score tracks whether Dentons's customers would recommend using the product based on a scale of -100 to 100.
Dentons Overall NPS
| 62% | Promoters |
|---|---|
| 12% | Passives |
| 26% | Detractors |
Dentons NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 35 | Jun 2023 | 35 |
Jul 2023 29 | Jul 2023 | 29 |
Sep 2023 32 | Sep 2023 | 32 |
Dec 2023 33 | Dec 2023 | 33 |
Mar 2024 28 | Mar 2024 | 28 |
Apr 2024 30 | Apr 2024 | 30 |
Jun 2024 33 | Jun 2024 | 33 |
Aug 2024 29 | Aug 2024 | 29 |
Oct 2024 29 | Oct 2024 | 29 |
Dec 2024 31 | Dec 2024 | 31 |
Mar 2025 33 | Mar 2025 | 33 |
May 2025 34 | May 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dentons NPS by Gender
Male customers rated Dentons's NPS 87 points higher than Female customers.
Male
67
Dentons's NPS was rated 67 by Male customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Female
-20
Dentons's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Dentons NPS by Ethnicity
Dentons's NPS was rated 67 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Dentons NPS by Age
Dentons's NPS was rated 25 points by customers ages 36-40 on Comparably.
Dentons NPS by Usage
Dentons's NPS was rated -34 points by customers who have used Dentons's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -34 | 2 to 5 Years | -34 |
Dentons Customer Reviews
Out of the 2 Dentons customer reviews 2 were positive and 0 were constructive. Dentons customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Dentons Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Dentons users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dentons Customer Loyalty Score by Gender
Male customers rated Dentons's Customer Loyalty score 36% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Dentons.
Male
100%
Yes
Female
64%
Yes
Dentons Customer Loyalty Score by Ethnicity
Dentons's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dentons.
100
out of 100
Asian or Pacific Islander
Dentons Customer Loyalty Score by Age
Dentons's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dentons.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
Dentons Customer Loyalty Score by Usage
Dentons's Customer Loyalty score was rated 70% by customers who have used Dentons's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dentons Product Quality
3.6/5
Dentons has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Dentons Product Information
Dentons’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.dentons.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Consumer Services
Government & Legal
Media
Small Business Services
Sports & Entertainment
Quick Insights into Dentons Product Quality
Dentons's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
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Ranked Dentons Product Quality the Highest
Ranked Dentons Product Quality the Lowest
Dentons Product Quality Score by Gender
Male customers rated Dentons's Product Quality score 1.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Dentons.
Male
5/5
Female
3.7/5
Dentons Product Quality Score by Ethnicity
Dentons's Product Quality score was rated 5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dentons.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Dentons Product Quality Score by Age
Dentons's Product Quality score was rated 4.7 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dentons.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.7 | 36-40 | 4.7 |
Dentons Product Quality Score by Usage
Dentons's Product Quality score was rated 4.3 stars by customers who have used Dentons's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Dentons Pricing
Dentons ROI & Value For Money
3.4/5
Dentons has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Dentons ROI
Dentons's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
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Ranked Dentons ROI the Highest
Ranked Dentons ROI the Lowest
Dentons ROI Score by Gender
Male customers rated Dentons's ROI score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Dentons.
Male
4.5/5
Female
3/5
Dentons ROI Score by Ethnicity
Dentons's ROI score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dentons.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Dentons ROI Score by Age
Dentons's ROI score was rated 3.7 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dentons.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.7 | 36-40 | 3.7 |
Dentons ROI Score by Usage
Dentons's ROI score was rated 3.1 stars by customers who have used Dentons's products/services for 2 to 5 Years.
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Dentons Customer Satisfaction (CSAT)
Dentons Customer Satisfaction (CSAT) Score
72 / 100
Dentons has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dentons Customer Satisfaction
Dentons's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Female customers.
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Ranked Dentons Customer Satisfaction the Highest
Ranked Dentons Customer Satisfaction the Lowest
Dentons Customer Satisfaction Score by Gender
Male customers rated Dentons's Customer Satisfaction score 40 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dentons.
100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Dentons Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Dentons' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dentons.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Dentons Customer Satisfaction Score by Age
Dentons's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dentons.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Dentons Customer Satisfaction Score by Usage
Dentons's Customer Satisfaction score was rated 67 points by customers who have used Dentons's products/services for 2 to 5 Years.
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Dentons Customer Service
3.8/5
Dentons has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Dentons's Customer Service
Address
Toronto, IA
Website
http://www.dentons.com
Quick Insights into Dentons Customer Service
Dentons's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Dentons' Customer Service score.
Ranked Dentons Customer Service the Highest
Ranked Dentons Customer Service the Lowest
Dentons Customer Service Score by Gender
Male customers rated Dentons's Customer Service score 1.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dentons.
Male
4.5/5
Female
3.1/5
Dentons Customer Service Score by Ethnicity
Dentons's Customer Service score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dentons.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Dentons Customer Service Score by Age
Dentons's Customer Service score was rated 3.9 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dentons.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.9 | 36-40 | 3.9 |
Dentons Customer Service Score by Usage
Dentons's Customer Service score was rated 3.3 stars by customers who have used Dentons's products/services for 2 to 5 Years.
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Dentons as an Employer
2.4/5
Dentons has a 2.4/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Dentons scored a 36 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Dentons would recommend the brand to a friend. ENPS measures how likely Dentons employees would recommend working at Dentons to a friend.
Net Promoter Score
36
NPS Score
| 62% | Promoters |
|---|---|
| 12% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 20% | Promoters |
|---|---|
| 9% | Passive |
| 71% | Detractors |
