13
NPS
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Dentsu
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About Dentsu's Brand
Dentsu is a large Japanese advertising company.
Brand at a Glance
64%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Dentsu NPS
Dentsu's Net Promoter Score (NPS) is a 13 with 51% Promoters, 11% Passives, and 38% Detractors. Net Promoter Score tracks whether Dentsu's customers would recommend using the product based on a scale of -100 to 100.
Dentsu Overall NPS
| 51% | Promoters |
|---|---|
| 11% | Passives |
| 38% | Detractors |
Dentsu NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 19 | Sep 2023 | 19 |
Nov 2023 25 | Nov 2023 | 25 |
Dec 2023 22 | Dec 2023 | 22 |
Jan 2024 26 | Jan 2024 | 26 |
Feb 2024 23 | Feb 2024 | 23 |
Mar 2024 23 | Mar 2024 | 23 |
Apr 2024 20 | Apr 2024 | 20 |
May 2024 14 | May 2024 | 14 |
Oct 2024 14 | Oct 2024 | 14 |
Nov 2024 12 | Nov 2024 | 12 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 13 | Feb 2025 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dentsu NPS by Gender
Male customers rated Dentsu's NPS 83 points higher than Female customers.
Male
100
Dentsu's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
17
Dentsu's NPS was rated 17 by Female customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Dentsu NPS by Ethnicity
Dentsu's NPS was rated 0 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Dentsu NPS by Age
Dentsu's NPS was rated 60 points by customers ages 31-35 on Comparably.
Dentsu NPS by Usage
Dentsu's NPS was rated 37 points by customers who have used Dentsu's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
Dentsu Customer Reviews
Out of the 2 Dentsu customer reviews 0 were positive and 2 were constructive. Dentsu customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Dentsu Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Dentsu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dentsu Customer Loyalty Score by Gender
Male customers rated Dentsu's Customer Loyalty score 23% higher than Female customers.
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Male
78%
Yes
Female
55%
Yes
Dentsu Customer Loyalty Score by Ethnicity
Dentsu's Customer Loyalty score was rated 40% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dentsu.
40
out of 100
Asian or Pacific Islander
Dentsu Customer Loyalty Score by Age
Dentsu's Customer Loyalty score was rated 46% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dentsu.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 46% | 31-35 | 46% |
Dentsu Customer Loyalty Score by Usage
Dentsu's Customer Loyalty score was rated 55% by customers who have used Dentsu's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dentsu Customer Loyalty Score by Industry
Dentsu's Customer Loyalty score was rated 33% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Dentsu Product Quality
3.6/5
Dentsu has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Dentsu Product Information
Dentsu’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Dentsu's product the highest.
- Website
- http://www.dentsu.com
- Company Size
- 10,000+ Employees
Industry
Tech
AdTech
Enterprise
Small Business Services
Quick Insights into Dentsu Product Quality
Dentsu's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Dentsu Product Quality the Highest
Ranked Dentsu Product Quality the Lowest
Dentsu Product Quality Score by Gender
Male customers rated Dentsu's Product Quality score 0.9 stars higher than Female customers.
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Male
4.5/5
Female
3.6/5
Dentsu Product Quality Score by Ethnicity
Dentsu's Product Quality score was rated 3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dentsu.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Dentsu Product Quality Score by Age
Dentsu's Product Quality score was rated 3.9 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dentsu.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.9 | 31-35 | 3.9 |
Dentsu Product Quality Score by Usage
Dentsu's Product Quality score was rated 3.9 stars by customers who have used Dentsu's products/services for Less than 1 Year.
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Dentsu Product Quality Score by Industry
Dentsu's Product Quality score was rated 2.9 stars by Tech industry customers.
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Dentsu Pricing
Dentsu ROI & Value For Money
3.6/5
Dentsu has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Dentsu Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Dentsu ROI
Dentsu's ROI score was rated highest by customers who have used Dentsu's products/services for Less than 1 Year, and rated lowest by Female customers.
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Ranked Dentsu ROI the Highest
Ranked Dentsu ROI the Lowest
Dentsu ROI Score by Gender
Male customers rated Dentsu's ROI score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Dentsu.
Male
3.7/5
Female
3.6/5
Dentsu ROI Score by Ethnicity
Dentsu's ROI score was rated 2.8 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dentsu.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Dentsu ROI Score by Age
Dentsu's ROI score was rated 3.3 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dentsu.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.3 | 31-35 | 3.3 |
Dentsu ROI Score by Usage
Dentsu's ROI score was rated 3.9 stars by customers who have used Dentsu's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Dentsu ROI Score by Industry
Dentsu's ROI score was rated 3 stars by Tech industry customers.
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Dentsu Customer Satisfaction (CSAT)
Dentsu Customer Satisfaction (CSAT) Score
65 / 100
Dentsu has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
34%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
6%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dentsu Customer Satisfaction
Dentsu's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Dentsu Customer Satisfaction the Highest
Ranked Dentsu Customer Satisfaction the Lowest
Dentsu Customer Satisfaction Score by Gender
Male customers rated Dentsu's Customer Satisfaction score 35 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dentsu.
75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
40 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 40% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Dentsu Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Dentsu's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dentsu.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%
Dentsu Customer Satisfaction Score by Age
Dentsu's Customer Satisfaction score was rated 50 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dentsu.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 50% |
Dentsu Customer Satisfaction Score by Usage
Dentsu's Customer Satisfaction score was rated 57 points by customers who have used Dentsu's products/services for Less than 1 Year.
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Dentsu Customer Satisfaction Score by Industry
Dentsu's Customer Satisfaction score was rated 25 points by Tech industry customers.
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}Dentsu Customer Service
3.7/5
Dentsu has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Dentsu's Customer Service
Address
Tokio, TX 105-7001 Japan
Website
http://www.dentsu.com
Quick Insights into Dentsu Customer Service
Dentsu's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Dentsu's Customer Service score.
Ranked Dentsu Customer Service the Highest
Ranked Dentsu Customer Service the Lowest
Dentsu Customer Service Score by Gender
Male customers rated Dentsu's Customer Service score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dentsu.
Male
4.1/5
Female
3.6/5
Dentsu Customer Service Score by Ethnicity
Dentsu's Customer Service score was rated 2.8 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dentsu.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Dentsu Customer Service Score by Age
Dentsu's Customer Service score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dentsu.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
Dentsu Customer Service Score by Usage
Dentsu's Customer Service score was rated 4 stars by customers who have used Dentsu's products/services for Less than 1 Year.
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Dentsu Customer Service Score by Industry
Dentsu's Customer Service score was rated 3.1 stars by Tech industry customers.
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Dentsu as an Employer
4.2/5
Dentsu has a 4.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Dentsu scored a 13 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Dentsu would recommend the brand to a friend. ENPS measures how likely Dentsu employees would recommend working at Dentsu to a friend.
Net Promoter Score
13
NPS Score
| 51% | Promoters |
|---|---|
| 11% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 39% | Promoters |
|---|---|
| 32% | Passive |
| 29% | Detractors |
