-50
NPS
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Desjardins Group
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About Desjardins Group's Brand
Largest cooperative financial group in Canada
Brand at a Glance
64%
Customer Loyalty
2.2/5
Product Quality
2/5
Pricing
2.3/5
Customer Service
Desjardins Group NPS
Desjardins Group's Net Promoter Score (NPS) is a -50 with 21% Promoters, 8% Passives, and 71% Detractors. Net Promoter Score tracks whether Desjardins Group's customers would recommend using the product based on a scale of -100 to 100.
Desjardins Group Overall NPS
| 21% | Promoters |
|---|---|
| 8% | Passives |
| 71% | Detractors |
Desjardins Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 0 | Nov 2021 | 0 |
May 2022 33 | May 2022 | 33 |
Jul 2023 50 | Jul 2023 | 50 |
Dec 2023 20 | Dec 2023 | 20 |
Jan 2024 -15 | Jan 2024 | -15 |
Feb 2024 -13 | Feb 2024 | -13 |
Oct 2024 -22 | Oct 2024 | -22 |
Dec 2024 -30 | Dec 2024 | -30 |
Jan 2025 -36 | Jan 2025 | -36 |
Feb 2025 -41 | Feb 2025 | -41 |
Mar 2025 -46 | Mar 2025 | -46 |
May 2025 -50 | May 2025 | -50 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Desjardins Group NPS by Gender
Female customers rated Desjardins Group's NPS 16 points higher than Male customers.
Male
-50
Desjardins Group's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-34
Desjardins Group's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Desjardins Group NPS by Ethnicity
Desjardins Group's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Desjardins Group NPS by Usage
Desjardins Group's NPS was rated 0 points by customers who have used Desjardins Group's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Desjardins Group Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Desjardins Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Desjardins Group Customer Loyalty Score by Gender
Female customers rated Desjardins Group's Customer Loyalty score 22% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Desjardins Group.
Male
78%
Yes
Female
100%
Yes
Desjardins Group Customer Loyalty Score by Ethnicity
Desjardins Group's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Desjardins Group.
82
out of 100
Caucasian
Desjardins Group Customer Loyalty Score by Usage
Desjardins Group's Customer Loyalty score was rated 100% by customers who have used Desjardins Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Desjardins Group Product Quality
2.2/5
Desjardins Group has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Desjardins Group Product Information
Desjardins Group’s product quality score is a 2.2 out of 5 as rated by its users and customers.
- Website
- https://www.desjardins.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Banking
FinTech
Quick Insights into Desjardins Group Product Quality
Desjardins Group's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Desjardins Group Product Quality the Highest
Ranked Desjardins Group Product Quality the Lowest
Desjardins Group Product Quality Score by Gender
Female customers rated Desjardins Group's Product Quality score 1.2 stars higher than Male customers.
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Male
1.9/5
Female
3.1/5
Desjardins Group Product Quality Score by Ethnicity
Desjardins Group's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Desjardins Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Desjardins Group Product Quality Score by Usage
Desjardins Group's Product Quality score was rated 2.7 stars by customers who have used Desjardins Group's products/services for Over 10 Years.
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Desjardins Group Pricing
Desjardins Group ROI & Value For Money
2/5
Desjardins Group has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Quick Insights into Desjardins Group ROI
Desjardins Group's ROI score was rated highest by customers who have used Desjardins Group's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked Desjardins Group ROI the Highest
Ranked Desjardins Group ROI the Lowest
Desjardins Group ROI Score by Gender
Female customers rated Desjardins Group's ROI score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Desjardins Group.
Male
1.7/5
Female
2.5/5
Desjardins Group ROI Score by Ethnicity
Desjardins Group's ROI score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Desjardins Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Desjardins Group ROI Score by Usage
Desjardins Group's ROI score was rated 2.7 stars by customers who have used Desjardins Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Desjardins Group Customer Satisfaction (CSAT)
Desjardins Group Customer Satisfaction (CSAT) Score
27 / 100
Desjardins Group has an overall Customer Satisfaction score of 27 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
0%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
64%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Desjardins Group Customer Satisfaction
Desjardins Group's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Desjardins Group Customer Satisfaction the Highest
Ranked Desjardins Group Customer Satisfaction the Lowest
Desjardins Group Customer Satisfaction Score by Gender
Female customers rated Desjardins Group's Customer Satisfaction score 42 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Desjardins Group.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Desjardins Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Desjardins Group's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Desjardins Group.
40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
Desjardins Group Customer Satisfaction Score by Usage
Desjardins Group's Customer Satisfaction score was rated 50 points by customers who have used Desjardins Group's products/services for Over 10 Years.
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Desjardins Group Customer Service
2.3/5
Desjardins Group has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Desjardins Group's Customer Service
Address
100, rue des Commandeurs Lévis, San Luis, CO G6V 7N5 Canada
Website
https://www.desjardins.com
Quick Insights into Desjardins Group Customer Service
Desjardins Group's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Desjardins Group Customer Service the Highest
Ranked Desjardins Group Customer Service the Lowest
Desjardins Group Customer Service Score by Gender
Female customers rated Desjardins Group's Customer Service score 1.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Desjardins Group.
Male
1.7/5
Female
3.5/5
Desjardins Group Customer Service Score by Ethnicity
Desjardins Group's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Desjardins Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Desjardins Group Customer Service Score by Usage
Desjardins Group's Customer Service score was rated 2.9 stars by customers who have used Desjardins Group's products/services for Over 10 Years.
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Desjardins Group as an Employer
2.8/5
Desjardins Group has a 2.8/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Desjardins Group scored a -50 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Desjardins Group would recommend the brand to a friend. ENPS measures how likely Desjardins Group employees would recommend working at Desjardins Group to a friend.
Net Promoter Score
-50
NPS Score
| 21% | Promoters |
|---|---|
| 8% | Passive |
| 71% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
