63
NPS
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Deutsche Telekom AG
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About Deutsche Telekom AG's Brand
Deutsche Telekom is a telecommunications company that offers a range of fixed-network services.
Brand at a Glance
84%
Customer Loyalty
4/5
Product Quality
4.1/5
Pricing
3.8/5
Customer Service
Deutsche Telekom AG NPS
Deutsche Telekom AG's Net Promoter Score (NPS) is a 63 with 69% Promoters, 25% Passives, and 6% Detractors. Net Promoter Score tracks whether Deutsche Telekom AG's customers would recommend using the product based on a scale of -100 to 100.
Deutsche Telekom AG Overall NPS
| 69% | Promoters |
|---|---|
| 25% | Passives |
| 6% | Detractors |
Deutsche Telekom AG NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 50 | Nov 2022 | 50 |
Feb 2023 60 | Feb 2023 | 60 |
Mar 2023 66 | Mar 2023 | 66 |
Dec 2023 71 | Dec 2023 | 71 |
Jan 2024 75 | Jan 2024 | 75 |
Mar 2024 80 | Mar 2024 | 80 |
May 2024 72 | May 2024 | 72 |
Feb 2025 66 | Feb 2025 | 66 |
Apr 2025 69 | Apr 2025 | 69 |
May 2025 71 | May 2025 | 71 |
Jul 2025 73 | Jul 2025 | 73 |
Dec 2025 62 | Dec 2025 | 62 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Deutsche Telekom AG NPS by Gender
Deutsche Telekom AG's NPS was rated 100 by Male customers on Comparably.
Male
100
Deutsche Telekom AG's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
N/A
Deutsche Telekom AG's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Deutsche Telekom AG Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Deutsche Telekom AG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Deutsche Telekom AG Customer Loyalty Score by Gender
Deutsche Telekom AG's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Deutsche Telekom AG Product Quality
4/5
Deutsche Telekom AG has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Deutsche Telekom AG Product Information
Deutsche Telekom AG’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://www.telekom.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Hardware and Devices
Mobile App
Quick Insights into Deutsche Telekom AG Product Quality
Deutsche Telekom AG's Product Quality score was rated highest by Male customers.
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Ranked Deutsche Telekom AG Product Quality the Highest
Deutsche Telekom AG Product Quality Score by Gender
Deutsche Telekom AG's Product Quality score was rated 5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Deutsche Telekom AG.
Male
5/5
Female
N/A
Deutsche Telekom AG Pricing
Deutsche Telekom AG ROI & Value For Money
4.1/5
Deutsche Telekom AG has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into Deutsche Telekom AG ROI
Deutsche Telekom AG's ROI score was rated highest by Male customers.
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Ranked Deutsche Telekom AG ROI the Highest
Deutsche Telekom AG ROI Score by Gender
Deutsche Telekom AG's ROI score was rated 5 by Male customers on Comparably.
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Male
5/5
Female
N/A
Deutsche Telekom AG Customer Satisfaction (CSAT)
Deutsche Telekom AG Customer Satisfaction (CSAT) Score
82 / 100
Deutsche Telekom AG has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
55%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Deutsche Telekom AG Customer Service
3.8/5
Deutsche Telekom AG has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Deutsche Telekom AG's Customer Service
Website
https://www.telekom.com/
Quick Insights into Deutsche Telekom AG Customer Service
Deutsche Telekom AG's Customer Service score was rated highest by Male customers.
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Ranked Deutsche Telekom AG Customer Service the Highest
Deutsche Telekom AG Customer Service Score by Gender
Deutsche Telekom AG's Customer Service score was rated 5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Deutsche Telekom AG.
Male
5/5
Female
N/A
Deutsche Telekom AG as an Employer
2.4/5
Deutsche Telekom AG has a 2.4/5 stars for its overall company culture rated by their employees
bottom
45%
CEO of Deutsche Telekom AG
In the Bottom 45% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Deutsche Telekom AG scored a 63 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Deutsche Telekom AG would recommend the brand to a friend. ENPS measures how likely Deutsche Telekom AG employees would recommend working at Deutsche Telekom AG to a friend.
Net Promoter Score
63
NPS Score
| 69% | Promoters |
|---|---|
| 25% | Passive |
| 6% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 26% | Promoters |
|---|---|
| 32% | Passive |
| 42% | Detractors |
