DeviantArt NPS & Customer Reviews | Comparably
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DeviantArt
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About DeviantArt's Brand

DeviantArt is an online art gallery and community creating the cultural context for how art is created, discovered, and shared.

Brand at a Glance

75%
Customer Loyalty
2.7/5
Product Quality
2.6/5
Pricing
2.2/5
Customer Service

DeviantArt NPS

DeviantArt's Net Promoter Score (NPS) is a -39 with 21% Promoters, 19% Passives, and 60% Detractors. Net Promoter Score tracks whether DeviantArt's customers would recommend using the product based on a scale of -100 to 100.

DeviantArt Overall NPS

-39
NPS
21%Promoters
19%Passives
60%Detractors
DeviantArt Overall NPS

DeviantArt NPS Trend

-100
-50
0
50
100
Aug 2023
-25
Aug 2023-25
Sep 2023
-30
Sep 2023-30
Jan 2024
-27
Jan 2024-27
Feb 2024
-30
Feb 2024-30
Mar 2024
-32
Mar 2024-32
Jun 2024
-30
Jun 2024-30
Jul 2024
-30
Jul 2024-30
Aug 2024
-32
Aug 2024-32
Nov 2024
-33
Nov 2024-33
Jun 2025
-35
Jun 2025-35
Aug 2025
-38
Aug 2025-38
Dec 2025
-38
Dec 2025-38

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

DeviantArt NPS by Gender

Male customers rated DeviantArt's NPS 38 points higher than Female customers.

Male

-45

DeviantArt's NPS was rated -45 by Male customers on Comparably.

22%
Promoters
11%
Passives
67%
Detractors

Female

-83

DeviantArt's NPS was rated -83 by Female customers on Comparably.

0%
Promoters
17%
Passives
83%
Detractors

DeviantArt NPS by Ethnicity

DeviantArt's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-87
Caucasian-87
Other
-40
Other-40

DeviantArt NPS by Age

DeviantArt's NPS was rated -40 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
20%
Passives
20%
Detractors
60%
18-2520%20%60%

DeviantArt NPS by Usage

DeviantArt's NPS was rated -80 points by customers who have used DeviantArt's products/services for Over 10 Years.

-100
-50
0
50
100
Over 10 Years
-80
Over 10 Years-80

DeviantArt Customer Reviews

Out of the 2 DeviantArt customer reviews 0 were positive and 2 were constructive. DeviantArt customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Go back to allowing the customers who pay for their account to upload any art at all, regardless of the genre or theme of that art, like you used to do.
What can this brand most improve?
Stop using AI to steal people's art with Dreamup. Stop minting NFTs.

DeviantArt Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of DeviantArt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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75
75%
25
25%
DeviantArt Customer Loyalty

DeviantArt Customer Loyalty Score by Gender

Male customers rated DeviantArt's Customer Loyalty score 30% higher than Female customers.

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Male
100%
Yes
Female
70%
Yes

DeviantArt Customer Loyalty Score by Ethnicity

DeviantArt's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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78
out of 100
Caucasian
100
out of 100
Other

DeviantArt Customer Loyalty Score by Age

DeviantArt's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%

DeviantArt Customer Loyalty Score by Usage

DeviantArt's Customer Loyalty score was rated 64% by customers who have used DeviantArt's products/services for Over 10 Years.

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Over 10 Years
64%

DeviantArt Customer Loyalty Score by Industry

DeviantArt's Customer Loyalty score was rated 82% by Arts and Entertainment industry customers.

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Arts and Entertainment
82%

DeviantArt Product Quality

2.7/5

DeviantArt has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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DeviantArt Product Information

DeviantArt’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated DeviantArt's product the highest.

Website
http://deviantart.com
Company Size
51-200 Employees

Industry

Tech
Consumer Services
Content
Media
SaaS
Sports & Entertainment

Quick Insights into DeviantArt Product Quality

DeviantArt's Product Quality score was rated highest by Other customers, and rated lowest by Caucasian customers.

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Ranked DeviantArt Product Quality the Highest

Other
2.7
18-25
2.5
Female
2

Ranked DeviantArt Product Quality the Lowest

Male
2
Caucasian
1.5

DeviantArt Product Quality Score by Gender

DeviantArt's Product Quality score was rated 2 by both Female and Male customers on Comparably.

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Male

2/5

Female

2/5

DeviantArt Product Quality Score by Ethnicity

DeviantArt's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Other
2.7
Other2.7

DeviantArt Product Quality Score by Age

DeviantArt's Product Quality score was rated 2.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
2.5
18-252.5

DeviantArt Product Quality Score by Usage

DeviantArt's Product Quality score was rated 1.8 stars by customers who have used DeviantArt's products/services for Over 10 Years.

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Over 10 Years
1.8

DeviantArt Product Quality Score by Industry

DeviantArt's Product Quality score was rated 1.8 stars by Arts and Entertainment industry customers.

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Arts and Entertainment
1.8

DeviantArt Pricing

DeviantArt ROI & Value For Money

2.6/5

DeviantArt has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

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DeviantArt Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.

Quick Insights into DeviantArt ROI

DeviantArt's ROI score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.

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Ranked DeviantArt ROI the Highest

18-25
2.9
Other
2.6
Over 10 Years
2.6

Ranked DeviantArt ROI the Lowest

Male
2.1
Caucasian
1.7

DeviantArt ROI Score by Gender

Female customers rated DeviantArt's ROI score 0.3 stars higher than Male customers.

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Male

2.1/5

Female

2.4/5

DeviantArt ROI Score by Ethnicity

DeviantArt's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DeviantArt.
0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
Other
2.6
Other2.6

DeviantArt ROI Score by Age

DeviantArt's ROI score was rated 2.9 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
2.9
18-252.9

DeviantArt ROI Score by Usage

DeviantArt's ROI score was rated 2.6 stars by customers who have used DeviantArt's products/services for Over 10 Years.

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Over 10 Years
2.6

DeviantArt ROI Score by Industry

DeviantArt's ROI score was rated 1.9 stars by Arts and Entertainment industry customers.

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Arts and Entertainment
1.9

DeviantArt Customer Satisfaction (CSAT)

DeviantArt Customer Satisfaction (CSAT) Score

41 / 100

DeviantArt has an overall Customer Satisfaction score of 41 rated by its users and customers.

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Very Satisfied11%
Satisfied30%
Neither Satisfied nor Dissatisfied10%
Dissatisfied19%
Very Dissatisfied30%
Very Satisfied
11%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
19%
Very Dissatisfied
30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into DeviantArt Customer Satisfaction

DeviantArt's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked DeviantArt Customer Satisfaction the Highest

Male
43%
Arts and Entertainment
40%
Caucasian
29%

Ranked DeviantArt Customer Satisfaction the Lowest

Female
40%

DeviantArt Customer Satisfaction Score by Gender

Male customers rated DeviantArt's Customer Satisfaction score 3 points higher than Female customers.

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43 / 100
Male
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
57%
40 / 100
Female
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%

DeviantArt Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

DeviantArt's Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.

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29 / 100
Very Satisfied0%
Satisfied29%
Neither Satisfied nor Dissatisfied0%
Dissatisfied14%
Very Dissatisfied57%
Very Satisfied
0%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
57%

DeviantArt Customer Satisfaction Score by Industry

DeviantArt's Customer Satisfaction score was rated 40 points by Arts and Entertainment industry customers.

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Arts and Entertainment
40

DeviantArt Customer Service

2.2/5

DeviantArt has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.

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About DeviantArt's Customer Service

Address

7095 Hollywood Blvd #788, West Hollywood, CA


Website

http://deviantart.com


Phone Number

<<not-applicable>>

Quick Insights into DeviantArt Customer Service

DeviantArt's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.

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Ranked DeviantArt Customer Service the Highest

18-25
2.2
Other
2.2
Female
1.7

Ranked DeviantArt Customer Service the Lowest

Male
1.6
Caucasian
1.5

DeviantArt Customer Service Score by Gender

Female customers rated DeviantArt's Customer Service score 0.1 stars higher than Male customers.

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Male

1.6/5

Female

1.7/5

DeviantArt Customer Service Score by Ethnicity

DeviantArt's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Other
2.2
Other2.2

DeviantArt Customer Service Score by Age

DeviantArt's Customer Service score was rated 2.2 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
2.2
18-252.2

DeviantArt Customer Service Score by Usage

DeviantArt's Customer Service score was rated 1.5 stars by customers who have used DeviantArt's products/services for Over 10 Years.

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Over 10 Years
1.5

DeviantArt Customer Service Score by Industry

DeviantArt's Customer Service score was rated 1.5 stars by Arts and Entertainment industry customers.

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Arts and Entertainment
1.5

DeviantArt as an Employer

3.7/5

DeviantArt has a 3.7/5 stars for its overall company culture rated by their employees

  DeviantArt CEO
top
10%
CEO of DeviantArt

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

DeviantArt scored a -39 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of DeviantArt would recommend the brand to a friend. ENPS measures how likely DeviantArt employees would recommend working at DeviantArt to a friend.

Net Promoter Score

-39
NPS Score
21%Promoters
19%Passive
60%Detractors

Employee Net Promoter Score

34
eNPS Score
56%Promoters
22%Passive
22%Detractors

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