DFDS NPS & Customer Reviews | Comparably
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DFDS
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About DFDS' Brand

DFDS operates one of Europe’s largest integrated shipping and logistics network, aspiring at all times to provide excellent customer

Brand at a Glance

67%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service

DFDS NPS

DFDS's Net Promoter Score (NPS) is a 10 with 40% Promoters, 30% Passives, and 30% Detractors. Net Promoter Score tracks whether DFDS's customers would recommend using the product based on a scale of -100 to 100.

DFDS Overall NPS

10
NPS
40%Promoters
30%Passives
30%Detractors
DFDS Overall NPS

DFDS NPS Trend

-100
-50
0
50
100
Apr 2022
100
Apr 2022100
May 2022
100
May 2022100
Sep 2022
34
Sep 202234
Nov 2022
22
Nov 202222
Dec 2022
8
Dec 20228
Apr 2023
16
Apr 202316
Aug 2023
22
Aug 202322
Jan 2024
13
Jan 202413
May 2024
12
May 202412
Oct 2024
12
Oct 202412
Feb 2025
4
Feb 20254
Apr 2025
10
Apr 202510

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

DFDS Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of DFDS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

67
67%
33
33%
DFDS Customer Loyalty

DFDS Product Quality

3.8/5

DFDS has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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DFDS Product Information

DFDS’s product quality score is a 3.8 out of 5 as rated by its users and customers.

Website
http://www.dfds.com
Company Size
5,001-10,000 Employees

Industry

Tech
Transportation and Warehousing

DFDS Pricing

DFDS ROI & Value For Money

3.7/5

DFDS has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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DFDS Customer Satisfaction (CSAT)

DFDS Customer Satisfaction (CSAT) Score

76 / 100

DFDS has an overall Customer Satisfaction score of 76 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied51%
Satisfied25%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied8%
Very Satisfied
51%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
8%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

DFDS Customer Service

3.7/5

DFDS has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About DFDS's Customer Service

Address

Copenhagen, NY United Kingdom


Website

http://www.dfds.com


Phone Number

45 33 42 33 42

DFDS as an Employer

3.5/5

DFDS has a 3.5/5 stars for its overall company culture rated by their employees

  DFDS CEO
bottom
40%
CEO of DFDS

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

DFDS scored a 10 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of DFDS would recommend the brand to a friend. ENPS measures how likely DFDS employees would recommend working at DFDS to a friend.

Net Promoter Score

10
NPS Score
40%Promoters
30%Passive
30%Detractors

Employee Net Promoter Score

-40
eNPS Score
16%Promoters
28%Passive
56%Detractors

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