-64
NPS
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DFS
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About DFS' Brand
Brand at a Glance
65%
Customer Loyalty
1.5/5
Product Quality
1.6/5
Pricing
1.5/5
Customer Service
DFS NPS
DFS's Net Promoter Score (NPS) is a -64 with 16% Promoters, 4% Passives, and 80% Detractors. Net Promoter Score tracks whether DFS's customers would recommend using the product based on a scale of -100 to 100.
DFS Overall NPS
| 16% | Promoters |
|---|---|
| 4% | Passives |
| 80% | Detractors |
DFS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 -35 | Apr 2023 | -35 |
Jun 2023 -31 | Jun 2023 | -31 |
Sep 2023 -27 | Sep 2023 | -27 |
Oct 2023 -30 | Oct 2023 | -30 |
Nov 2023 -25 | Nov 2023 | -25 |
Feb 2024 -68 | Feb 2024 | -68 |
Mar 2024 -68 | Mar 2024 | -68 |
Apr 2024 -66 | Apr 2024 | -66 |
Jun 2024 -66 | Jun 2024 | -66 |
Jul 2024 -64 | Jul 2024 | -64 |
Nov 2024 -64 | Nov 2024 | -64 |
Jan 2025 -64 | Jan 2025 | -64 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DFS NPS by Gender
Male customers rated DFS's NPS 25 points higher than Female customers.
Male
-52
DFS's NPS was rated -52 by Male customers on Comparably.
24%
Promoters
0%
Passives
76%
Detractors
Female
-77
DFS's NPS was rated -77 by Female customers on Comparably.
10%
Promoters
3%
Passives
87%
Detractors
DFS NPS by Ethnicity
DFS's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -72 | Caucasian | -72 |
Other -83 | Other | -83 |
DFS NPS by Age
DFS's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
DFS NPS by Usage
DFS's NPS was rated the highest by customers who have used DFS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -86 | Less than 1 Year | -86 |
1 to 2 Years -56 | 1 to 2 Years | -56 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -78 | Over 10 Years | -78 |
DFS Customer Reviews
Out of the 11 DFS customer reviews 3 were positive and 8 were constructive. DFS customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
DFS Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of DFS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DFS Customer Loyalty Score by Gender
Male customers rated DFS's Customer Loyalty score 15% higher than Female customers.
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Male
76%
Yes
Female
61%
Yes
DFS Customer Loyalty Score by Ethnicity
DFS's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DFS.
74
out of 100
Caucasian
57
out of 100
Other
DFS Customer Loyalty Score by Age
DFS's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DFS.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 51% | 31-35 | 51% |
36-40 55% | 36-40 | 55% |
41-45 67% | 41-45 | 67% |
46-50 74% | 46-50 | 74% |
51-55 74% | 51-55 | 74% |
56-60 72% | 56-60 | 72% |
61-65 49% | 61-65 | 49% |
66+ 49% | 66+ | 49% |
DFS Customer Loyalty Score by Usage
DFS's Customer Loyalty score was rated the highest by customers who have used DFS's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
DFS Customer Loyalty Score by Industry
DFS's Customer Loyalty score was rated the highest by Facilities Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
DFS Product Quality
1.5/5
DFS has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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DFS Product Information
DFS’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated DFS's product the highest. Reviewers from the Accounting industry rated DFS the lowest at 1.5.
- Website
- http://www.dfscareers.co.uk/
Industry
Tech
Retail
Quick Insights into DFS Product Quality
DFS's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers who have used DFS's products/services for Over 10 Years.
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Ranked DFS Product Quality the Highest
Ranked DFS Product Quality the Lowest
DFS Product Quality Score by Gender
Male customers rated DFS's Product Quality score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
DFS Product Quality Score by Ethnicity
DFS's Product Quality score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DFS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
DFS Product Quality Score by Age
DFS's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of DFS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.8 | 31-35 | 1.8 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
DFS Product Quality Score by Usage
DFS's Product Quality score was rated the highest by customers who have used DFS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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DFS Product Quality Score by Industry
DFS's Product Quality score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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DFS Pricing
DFS ROI & Value For Money
1.6/5
DFS has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.
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DFS Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Accounting industry think that they had the lowest ROI from DFS.
Quick Insights into DFS ROI
DFS's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers who have used DFS's products/services for Over 10 Years.
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Ranked DFS ROI the Highest
Ranked DFS ROI the Lowest
DFS ROI Score by Gender
Male customers rated DFS's ROI score 0.2 stars higher than Female customers.
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Male
1.7/5
Female
1.5/5
DFS ROI Score by Ethnicity
DFS's ROI score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DFS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
DFS ROI Score by Age
DFS's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of DFS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.7 | 31-35 | 1.7 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
DFS ROI Score by Usage
DFS's ROI score was rated the highest by customers who have used DFS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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DFS ROI Score by Industry
DFS's ROI score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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DFS Customer Satisfaction (CSAT)
DFS Customer Satisfaction (CSAT) Score
23 / 100
DFS has an overall Customer Satisfaction score of 23 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
3%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
8%
Very Dissatisfied
66%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into DFS Customer Satisfaction
DFS's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked DFS Customer Satisfaction the Highest
Ranked DFS Customer Satisfaction the Lowest
DFS Customer Satisfaction Score by Gender
Male customers rated DFS's Customer Satisfaction score 6 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of DFS.
21 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 75% |
15 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 79% |
DFS Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
DFS' Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
16%
Satisfied
2%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
78%
CSAT according to Other
DFS' Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DFS.
16 / 100
Very Satisfied
16%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
76%
DFS Customer Satisfaction Score by Age
DFS's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of DFS.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 37% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 14% | |||||||||||||||
| 51-55 | 24% | |||||||||||||||
| 56-60 | 7% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
DFS Customer Satisfaction Score by Usage
DFS's Customer Satisfaction score was rated the highest by customers who have used DFS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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DFS Customer Satisfaction Score by Industry
DFS's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "DFS Customer Satisfaction Score by Industry",
"text": "DFS's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DFS's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DFS's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DFS's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Facilities Services",
"groupId": 518,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DFS's Customer Satisfaction score is rated by Facilities Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DFS's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Retail",
"groupId": 559,
"score": 44,
"stars": 0,
"csatScore": 44,
"text": "DFS's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
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}
]
}DFS Customer Service
1.5/5
DFS has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock DFS' overall Customer Service score rated by its users and customers.
About DFS's Customer Service
Website
http://www.dfscareers.co.uk/
Quick Insights into DFS Customer Service
DFS's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers who have used DFS's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked DFS' Customer Service score.
Ranked DFS Customer Service the Highest
Ranked DFS Customer Service the Lowest
DFS Customer Service Score by Gender
Male customers rated DFS's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of DFS.
Male
1.6/5
Female
1.5/5
DFS Customer Service Score by Ethnicity
DFS's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DFS.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
DFS Customer Service Score by Age
DFS's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of DFS.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.6 | 31-35 | 1.6 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
DFS Customer Service Score by Usage
DFS's Customer Service score was rated the highest by customers who have used DFS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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DFS Customer Service Score by Industry
DFS's Customer Service score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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DFS as an Employer
2.5/5
DFS has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
DFS scored a -64 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of DFS would recommend the brand to a friend. ENPS measures how likely DFS employees would recommend working at DFS to a friend.
Net Promoter Score
-64
NPS Score
| 16% | Promoters |
|---|---|
| 4% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 29% | Promoters |
|---|---|
| 18% | Passive |
| 53% | Detractors |
