

Dallas/Fort Worth International Airport is the primary airport serving the Dallas–Fort Worth metroplex in the U.S. state of Texas.
DFW International Airport's Net Promoter Score (NPS) is a 46 with 69% Promoters, 8% Passives, and 23% Detractors. Net Promoter Score tracks whether DFW International Airport's customers would recommend using the product based on a scale of -100 to 100.
| 69% | Promoters |
|---|---|
| 8% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Mar 2023 100 | Mar 2023 | 100 |
Jun 2023 50 | Jun 2023 | 50 |
May 2024 60 | May 2024 | 60 |
Sep 2024 33 | Sep 2024 | 33 |
Oct 2024 43 | Oct 2024 | 43 |
May 2025 37 | May 2025 | 37 |
Jun 2025 44 | Jun 2025 | 44 |
Sep 2025 50 | Sep 2025 | 50 |
Feb 2026 54 | Feb 2026 | 54 |
Apr 2026 41 | Apr 2026 | 41 |
May 2026 46 | May 2026 | 46 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of DFW International Airport users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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DFW International Airport has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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DFW International Airport’s product quality score is a 3.6 out of 5 as rated by its users and customers.
DFW International Airport has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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DFW International Airport has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DFW International Airport has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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https://www.dfwairport.com/
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DFW International Airport has a 3.3/5 stars for its overall company culture rated by their employees

In the Bottom 20% of Similar Sized Companies on Comparably.
DFW International Airport scored a 46 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of DFW International Airport would recommend the brand to a friend. ENPS measures how likely DFW International Airport employees would recommend working at DFW International Airport to a friend.
| 69% | Promoters |
|---|---|
| 8% | Passive |
| 23% | Detractors |
| 42% | Promoters |
|---|---|
| 8% | Passive |
| 50% | Detractors |